Volume 25 • Issue 4 • 2026

This study examines how information sources are indirectly related to support for quantum science. Results from a national survey of quantum science aware publics in the United States (n = 919) showed that TV news use was negatively associated with interest and knowledge and positively associated with benefit and risk perceptions. By contrast, print/online media use and social media use were positively associated with interest and knowledge. Social media use was also positively associated with risk perception. Notably, benefit perception had the strongest association with support for quantum science. These findings suggest complex relationships between media use and attitudes toward quantum science.

Awe-inspiring science events—from astronomical phenomena to scientific breakthroughs—are increasingly consumed through rich audio-visual formats that captivate global audiences. This study explores the psychological mechanisms through which the modality of science media events affects audience’s intention of science information-seeking. An online experiment (N = 356) reveals that experiencing a science event in a rich audio-visual format (vs. a lean textual-imagery format) evokes stronger awe which diminishes the sense of self. This awe-induced perception of small self, in turn, produces a paradoxical outcome: it simultaneously increases thought-provoking reflection, which boosts science information-seeking intention, while decreasing perceived self-efficacy, which suppresses the same intention. These opposing pathways cancel each other out, resulting in no net impact on science information-seeking intention. We discuss implications for science communicators seeking to leverage awe-inspiring media to foster public engagement with science.

An increasing number of government science organizations are inserting humour into their informational messages on social media. However, since individuals may expect government agencies to communicate in a more formal and traditional manner, does the use of humour influence perceptions of the organization? This study examines how humorous messages regarding three different wildlife science issues (climate change, human-wildlife interaction, and human-caused wildfires) influences perceived expertise, trustworthiness, and likability through parallel mediators, expectancy violation magnitude and the valence of that violation. Overall, results showed a significant, negative effect of humour on perceptions of the organization through the two mediators. However, these results varied slightly across issues. Government science organizations should be wary of making abrupt shifts in their tone on social media to avoid unpleasantly surprising their audiences in these spaces. Implications for future research regarding science humour and social media practice are discussed.

Recent technological advancements have expanded our capacity to observe, decode, and modulate human brain activity. As these brain information (BI) technologies evolve, it becomes increasingly important to address relevant ethical, legal, and social issues and to communicate them effectively to the public. However, meaningful dialogue has been hindered by a limited understanding of how attitudes toward BI technologies differ between experts and the public. To address this gap, we examined the perspectives of both groups through surveys involving neuroscientists (N = 108) and non-expert citizens (N = 2000). Our findings indicate that, while both parties are concerned about data governance, non-expert citizens also expressed interest in threats to psychological continuity, whereas neuroscientists prioritize scientific content and the risks of stigmatization. These differences underscore the importance of framing discourse on BI applications to encompass both concerns raised by two prominent stakeholders, fostering constructive exchanges grounded in mutual understanding.

This article presents a practice insight into the role of archival exhibitions as instruments of science communication, focusing on the KHARINA Exhibition (Khazanah Arsip Riset dan Inovasi Nasional) organised by Indonesia's National Research and Innovation Agency (BRIN). KHARINA consolidates archival collections from legacy institutions to narrate milestones in the nation's research and innovation history. A thematic content analysis of seven curated collections revealed three dominant patterns: (1) a strong emphasis on technological and administrative documentation, (2) evidence of both international and domestic collaboration, and (3) limited representation of social and human-interest narratives. These findings illustrate KHARINA's dual contribution: safeguarding national achievements in science and technology while also exposing inclusivity gaps that limit accessibility for non-specialist audiences. The article highlights lessons for science communication practice, particularly the importance of integrating community perspectives and participatory documentation to complement technical and policy records. The KHARINA case demonstrates how archival exhibitions in developing-country contexts can contribute to science communication, cultural diplomacy, and the construction of collective memory, while pointing to pathways for more inclusive and engaging curatorial strategies.

This paper analyses the communication activities conducted within the framework of research projects funded under Horizon 2020, with more than €1M in funding, and led by Portuguese or Polish institutions. A total of 221 initiatives (68 Poland-led and 153 Portugal-led) are examined. The primary finding is that the majority of projects do not engage in communication activities. Web presence is observed in 41.1% of Poland-led projects and 41.8% of Portugal-led projects. In turn, social media presence is more common among Portugal-led (44.4%) than among Poland-led (29%) initiatives. Outreach activities are not very prominent, with a frequency of 28.1% and 23.5%, respectively. These figures improve slightly to moderately when controlling for projects' end date. Binary logistic regression analyses were conducted to test the influence of funding on communication activities. The relationship is positive across the board and reveals a potential effect, although it is statistically significant only for Portugal-led projects. These findings invite us to reconsider `legal obligation' to communicate the project and its outcomes that has become the norm in most grant funding, and provide a more nuanced understanding of the differences between `developed' and `developing' science communication landscapes.

This report presents an analysis of the communication efforts of the XXXII International Astronomical Union General Assembly, the first held on the African continent. For the first time in its history, the conference provided a fully streamed, open access experience on YouTube, complemented by a robust, multi-platform social media outreach campaign. Through metrics analysis and survey results, our study evaluates the effectiveness of diverse digital initiatives in enhancing engagement on different social media platforms to democratise scientific discourse. These findings offer critical insights for future hybrid and virtual conferences, providing social media metrics, best practices analysis and evaluation for social media scientific global communication of large-scale scientific gatherings.

This practice insight highlights a science communication initiative involving young researchers from the Einstein Telescope Infrastructure Consortium (ETIC), part of the effort to build the Einstein Telescope (ET), a next-generation gravitational-wave observatory expected to become operational by the late 2030s. ETIC supports a feasibility study for Sos Enattos in Sardinia, Italy, as a potential host site, while also strengthening the network of laboratories contributing to ET's scientific and technological development. To address the growing interest in Public Communication of Science and Technology (PCST), we developed the “ETIC STEM Engagement Platform”: an innovative tool designed strictly for internal use by the communication office, not intended for public access or as a direct outreach channel. The platform enables early-career scientists to independently and proactively share multimedia content with the communications office, emphasizing key aspects of their research activities. Most early-career researchers in the ETIC have enthusiastically contributed original and personal materials, including photos, videos, and detailed descriptions of their research, discoveries, and connections to the local environment. These largely unpublished and original resources have been compiled into a dedicated database and are leveraged by the communication office to develop innovative public engagement campaigns.

Completing a questionnaire about science that comes from science likely requires at least some trust in science. Why else would one take the time to do so? Thus, the question of whom we survey is not trivial in science communication research. Therefore, this review examines how science communication researchers approach sampling in 404 quantitative survey studies published in the Journal of Science Communication, Public Understanding of Science, and Science Communication. Our findings show that they heavily rely on non-probability samples, often drawn from access panels. Sampling procedures are often vaguely described. As a consequence, we propose five steps to improve sampling in science communication research: report sampling procedures, reserve non-probability samples for experimental or exploratory work, apply probability sampling for generalizations, foster innovation, and design meaningful quotas beyond demographics.

A substantial body of empirical research identifies participatory models of science communication as best practice for achieving social, ethical, or governance objectives, particularly where dialogue, inclusion and public influence are central. At the same time, storytelling has emerged as a widely used strategy for engaging audiences with scientific issues, helping audiences make informed decisions, and shaping community attitudes and behaviours regarding science-related topics. Drawing on narrative studies, this essay examines how storytelling contributes to audience engagement through processes such as narrative transportation, simulation, and p-responses. It argues that reading or listening to stories is not a passive activity, and that these forms of audience engagement can be understood as interpretive and affective involvement. Storytelling does not always support participation in the dialogic or co-productive sense (typically associated with participatory science communication), but it can always support some of the aims of participatory approaches, such as fostering reflection, empathy, and relevance. While remaining analytically distinct from participatory practices that involve audience input and influence, it plays a valuable and complementary role in science communication by enhancing audience accessibility and resonance.

In this essay, we draw on the existing literature to discuss the roles for emotions in science communication. There is a widespread perception that emotions are detrimental to quality, particularly as a threat to the objectivity of science. This paper challenges this view by discussing the potential positive and negative effects of emotions on both the producers and recipients of science communication. Additionally, we outline the motivational and heuristic functions of emotions. Finally, we consider the place and roles for emotions in different models of science communication. The essay aims to support both producers and recipients of science communication in reflecting on their own emotions and the emotions of their counterpart.

Hostility towards science has emerged as a significant challenge in contemporary science communication, particularly in increasingly politicised and digitally mediated public environments. Scholars across diverse disciplines are confronted with harassment, delegitimisation, political interference, disinformation, and personal attacks, especially when engaging in public communication. This editorial introduces the JCOM commentary set “Scholars Under Attack” and situates hostility towards science within broader transformations of media ecosystems, political polarisation, and contested epistemic authority. The article argues that current debates remain conceptually fragmented and empirically underdeveloped, with limited comparative and longitudinal evidence regarding the scope, forms, and consequences of hostility directed at researchers. To address these gaps, the editorial proposes a working definition of hostility towards science as practices, discourses, and actions that undermine the authority, credibility, or integrity of scientific actors, knowledge, and institutions in politicised public arenas. The commentary set brings together interdisciplinary and international perspectives from Europe, the Americas, Africa, and Australia, highlighting how experiences of hostility vary across political systems, institutional contexts, disciplines, and social identities. The contributions examine online harassment, gendered hostility, misinformation, academic freedom, institutional shortcomings, and the paradoxical dynamics of visibility in digital communication. Collectively, they emphasise the need for more systematic empirical research, stronger institutional support structures, and nuanced conceptual approaches that distinguish hostility from legitimate critique while recognising the democratic importance of public science communication.

This response to the commentary “Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment” argues that the field would benefit from more attention to the persuasion literature, not less. A primary element of this argument is that a nuanced understanding of persuasion research can provide opportunities to achieve a wide range of goals — including empowering others — in ethical, evidence-based ways.

Publisher's note: this letter refers to Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment

Guidance for researchers seeking to contribute science to the policymaking process typically focuses on technical training, such as how to write op-eds and policy briefs. An under-discussed but vital additional consideration is how to navigate the ethical challenges that arise at the intersection of research and policymaking. In their edited volume, Epstein and Kaplan feature case studies grounded in research experience to identify, describe, and offer guidance on how researchers and policymakers can bridge the science-policy gap in an effective and ethical way.

Comunicar la ciencia en Iberoamérica: un sobrevuelo por la región is the first book-length, regionally authored history of science communication across twelve Ibero-American countries, published to mark the 35th anniversary of RedPOP. Written by practitioners and researchers from within the field, it traces how science communication has developed, and often survived, across vastly different political landscapes, from colonial-era natural history museums to today's social media ecosystems. Particularly striking is how several chapters frame science communication not just as public education but as a form of cultural resistance and democratic resilience. The book has geographical and thematic gaps, but it fills a long-overdue space in the literature and should be on every science communicator's shelf.

Invisible Rainbows is a popular astronomy book by astrophysicist and science journalist Alfredo Carpineti, organised around the electromagnetic spectrum and built around conversations with LGBTQIA+ astronomers from around the world. It is, at the same time, a celebration of modern astronomy and a clear argument about the relationship between science and the society that produces it. The book is rigorous and warm in equal measure, never letting one undermine the other, and offers science communicators a strong example of how popular science writing can hold technical depth and political clarity on the same page.