Public attitudes toward genetically modified organisms (GMOs) in Kenya remain mixed due to limited knowledge, policy gaps, and cultural factors. Despite the 2020 commercialisation of Bt cotton, perceptions of GM technologies are largely unfavourable. This study surveyed 416 respondents across 14 counties to assess awareness and knowledge levels of GMOs. Results showed 49% support GMOs, 27% are uncertain, and 24% oppose them. Misconceptions persist, with 49.3% citing size and 22.4% recognising labelling as a means of identifying GMOs. Awareness of GMO commercialisation was low (24%), though nearly half correctly identified Bt cotton as an approved GMO, and 32.7% unaware of any institution carrying out GM research. Education significantly influenced acceptance ($\chi^2$ = 68.322, p 0.001). Radio was the most trusted information source (29.3%), and scientists were the most credible (46.4%). The findings underscore the need for targeted public communication strategies to address misinformation and enhance understanding of biosafety and biotechnology in Kenya.
Starting in January 2026, articles published in JCOM will be released under the CC BY 4.0 International license. This replaces the previously adopted CC BY-NC-ND license.
This change reinforces JCOM’s commitment to Open Science best practices and compliance with major funders’ requirements, improving the discoverability, reuse, and impact of published research, while ensuring mandatory attribution and full copyright retention by authors.
JCOM has just released a special issue, “Emotions and Science Communication,” bringing together research and practice on how feelings shape public engagement with science. Guest editor Luisa Massarani (with Neta Shaby and Daniel Silva Luna) underscores the need for deeper inquiry: “Despite their significant role, emotions are under-theorised and under-researched in science communication… We hope this special issue inspires others to explore the many facets of emotions in sci-comm and to carry out more studies on the subject.”
The collection features international contributions spanning risk and health communication, environmental topics, and public engagement, offering evidence and tools for practitioners and researchers alike.
A new JCOM paper analyzes the synergy between artists and scientists in a popular exoplanet science communication campaign
Looking for the perfect vacation? Do you crave late-night fun? PSO J318.5−22, the planet with no star where nightlife never ends, is perfect for you! Prefer some peace and a chance to catch some rays? Kepler-16b, the land of two suns—where your shadow always has company—is waiting!
In 2015, NASA launched an unusual and brilliant exoplanet outreach campaign, offering retro-style posters, virtual guided tours, and even coloring books. The project quickly went viral worldwide. What explains the success of a campaign about a relatively young field of science that—unlike other areas of space research—lacks spectacular imagery?
Ceridwen Dovey, science communicator, writer, filmmaker, and researcher, has just published in the Journal of Science Communication (JCOM) a Practice Insight paper that presents a case study focusing on the Exoplanet Travel Bureau’s poster campaign. Dovey describes the productive working relationships between scientists and artists that produced this standout work and shows how, in contexts like this, artists are not merely in service to science but can also inspire research itself and help scientists clarify their own thinking.
JCOM is at the PCST Conference 2025 in Aberdeen!
Editor-in-Chief Michelle Riedlinger and Deputy Editor Marina Joubert are attending the international gathering to engage with the global science communication community and discuss the evolving role of our field in a world shaped by both tradition and innovation.
In the picture: Michelle Riedlinger, Marina Joubert, Luisa Massarani, and Beatrice Biggio from the JCOM Editorial Office.
SISSA Medialab has successfully completed the first phase of Janeway’s development to meet the specific needs of its journals. As of April 8, 2025, the Journal of Science Communication (JCOM) has finalized its migration to the platform. The transition also includes the launch of JCOM’s new logo, reflecting the journal’s updated digital identity. This milestone marks a crucial step in the broader transition to bring all SISSA Medialab-managed journals onto Janeway, the open-source platform initially developed by the Open Library of Humanities based at Birkbeck, University of London, as part of the Open Libraries of Humanities initiative.
Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, “funny” would likely not be the first word that comes to mind. Scientists, in fact, rarely adopt a humorous tone when communicating with the public, perhaps out of fear of appearing less credible. Yet, a new study published in the Journal of Science Communication (JCOM) suggests exactly the opposite: the use of humor—in this study, specifically in the context of artificial intelligence—can enhance both the likability of scientists and the perceived reliability of the scientific information they convey.
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