Latest publications

Mar 17, 2025 Article
Citizens' perspectives on science communication

by Ionica Smeets, Charlotte B. C. M. Egger, Sicco de Knecht, Anne M. Land-Zandstra, Aletta L. Meinsma, Ward Peeters, Sanne Romp, Julie Schoorl, Winnifred Wijnker and Alex Verkade

The evolving landscape of science communication highlights a shift from traditional dissemination to participatory engagement. This study explores Dutch citizens' perspectives on science communication, focusing on science capital, public engagement, and communication goals. Using a mixed-methods approach, it combines survey data (“n”=376) with focus group (“n”=66) insights. Findings show increasing public interest in participating in science, though barriers like knowledge gaps persist. Trust-building, engaging adolescents, and integrating science into society were identified as key goals. These insights support the development of the Netherlands' National Centre of Expertise on Science and Society and provide guidance for inclusive, effective science communication practices.

Volume 24 • Issue 01 • 2025

Mar 10, 2025 Article
Wit meets wisdom: the relationship between satire and anthropomorphic humor on scientists' likability and legitimacy

by Alexandra L. Frank, Michael A. Cacciatore, Sara K. Yeo and Leona Yi-Fan Su

We conducted an experiment examining public response to scientists' use of different types of humor (satire, anthropomorphism, and a combination of the two) to communicate about AI on Twitter/X. We found that humor led to increased perceptions of humor, measured as increased mirth. Specifically, we found that combining anthropomorphism and satire elicited the highest levels of mirth. Further, reported mirth was positively associated with the perceived likability of the scientist who posted the content. Our findings indicate that mirth mediated the effects of the humor types on publics' perceptions that the scientist on social media was communicating information in an appropriate and legitimate way. Overall, this suggests that scientists can elicit mirth by using combining satire and anthropomorphic humor, which can enhance publics' perceptions of scientists. Importantly, publics' responses to harsh satire were not examined. Caution should be exercised when using satire due to potential backfire effects.

Volume 24 • Issue 01 • 2025

Mar 04, 2025 Book Review
Reviewed book: “The Science Media Interface: on the Relation Between Internal and External Science Communication”

by Laura Moorhead

The Science Media Interface explores how scientists and their institutions orient their research and publication criteria and processes towards those of journalists and media organizations as a way to gain public attention. The editors present an impressive range of methods, from bibliometrics, an adaptation of the Delphi method, ethnography, mixed-methods analysis, and the path analysis method.

Volume 24 • Issue 01 • 2025

Feb 26, 2025 Book Review
Review of “Queer as Folklore”: reimagining science communication through storytelling and identity

by Andrea Bandelli

This review of “Queer as Folklore” examines how cultural narratives and queer identity intersect to reshape our understanding of science communication. By analyzing myths, legends, and personal stories, the book illustrates how folklore operates as a form of “data storytelling”, capturing accounts of resilience, identity, and exclusion. It critiques the traditional boundaries between scientific knowledge and cultural storytelling, arguing that stories of figures like witches, vampires, and mermaids contain meaningful lessons about survival and social change. The book demonstrates how adopting a queer lens can expose power imbalances and foster inclusive communication, encouraging deeper public engagement with science.

Volume 24 • Issue 01 • 2025

Feb 24, 2025 Article
"It's mostly a one-way street, to be honest": the subjective relevance of public engagement in the science communication of professional university communicators

by Kaija Biermann, Lennart Banse and Monika Taddicken

This study explores the subjective relevance and challenges of public engagement (PES) in science communication among professional university communicators based on 29 qualitative interviews in one German federal state. Despite recognizing its value, interviewees reveal significant uncertainties in understanding, objectives, and implementation of PES. They cite barriers such as reliance on scientists and control concerns. Surprisingly, social media is rarely considered for PES, with online engagement seen as difficult. This research highlights the complexities and challenges of PES in practice, emphasizing opportunities for optimized digital science communication strategies and clearer role structures between professionals and researchers to enhance PES.

Volume 24 • Issue 01 • 2025

Feb 17, 2025 Article
Exploring the dynamics of interaction about generative artificial intelligence between experts and the public on social media

by Noriko Hara, Eugene Kim, Shohana Akter and Kunihiro Miyazaki

Generative Artificial Intelligence (GenAI) greatly attracts the public's interest; thus, this research investigates discussions between experts and members of the public about this new technology on social media. Using computational and manual analysis of X (formerly Twitter) data, we investigated discussion topics, the roles discussants — including both experts and public — play, and the differences between experts' posts and the public's replies. Moreover, we examined the dynamics between the discussants' roles and social media engagement measures. We found that the public is not only actively contributing to the discussion of GenAI on X, but also becoming knowledge co-producers alongside experts in the sphere.

Volume 24 • Issue 01 • 2025

Feb 12, 2025 Book Review
Book Review: Palgrave Handbook of Science and Health Journalism

by George Claassen

This comprehensive compilation of a wide variety of science communication scholars investigating science and health journalism, brought together by editors Kim Walsh-Childers and Merryn McKinnon, leaves one with mixed impressions.

Volume 24 • Issue 01 • 2025

Feb 10, 2025 Book Review
Bridging the gap between scientists and the public: “Science v. Story”

by Douglas A. Levy

Emma Frances Bloomfield's “Science v. Story: Narrative Strategies for Science Communicators”, presents ways to improve science communication in the face of declining public trust. Bloomfield's work highlights the power of narrative, demonstrating how anti-science movements have effectively leveraged storytelling to popularize their messages. If scientists adopt narrative strategies, they can bridge the gap between the scholarly community and the public and make complex information more accessible and relatable. Bloomfield's approach provides a roadmap for navigating the complexities of science communication in an era where many people are swayed more by personal connection than credibility or facts.

Volume 24 • Issue 01 • 2025

Feb 04, 2025 Article
Can science comics aid lay audiences' comprehension of forensic science?

by Isabelle Baxter, Andy Ridgway, Heather Doran, Niamh Nic Daeid, Rachel Briscoe, Joe McAlister and Daniel Barnard

Forensic science has become a standard feature in criminal investigations and trials. However, it can often be a challenge for experts in courtrooms to communicate scientific evidence clearly to lay audiences through verbal expert witness testimony alone. The Evidence Chamber is an interactive experience engaging public audiences with forensic science through a mock trial. This study explores the effectiveness of using comics to support the understanding of forensic science by non-experts. The results suggest comics were effective at aiding the audiences' comprehension of forensic science evidence and in the future comic-based aids could support juries' comprehension of scientific evidence.

Volume 24 • Issue 01 • 2025

Jan 27, 2025 Practice Insight
Scientists' views about relationship-based science communication strategies

by Nancy L. Staus, Julie Risien and Holly Cho

Scientists are increasingly expected to share their research with the public using learner-centered strategies that build trust, such as engaging in relationship-building activities. A growing number of science communication training programs have been developed to address this need but little is known about whether and how scientists value such programs. In this paper we examine scientists' experiences with the STEM Ambassadors Program (STEMAP), a science communication training program that aims to build relationships for open-minded exchange between scientists and the public. We discuss benefits and challenges for scientists when using the STEMAP model for public outreach.

Volume 24 • Issue 01 • 2025

Jan 20, 2025 Practice Insight
Co-creation in citizen science: sharing learnings and good practice from an indoor, airborne microplastics project

by Ana Margarida Sardo, Laura De Vito, Kirsty J. Pringle, Mark Hansen, Kathryn Lamb-Riddell, Sophie Laggan, Timothy Cox and Ben Williams

HOMEs was a citizen science exploratory project, aimed at investigating the presence of airborne microplastics in people's homes. Participants placed passive samplers in their homes, using low-cost microscopes to see and take pictures of their samples. The methods developed are promising, however there are a number of pitfalls to avoid and key considerations. This practice insight explores successful approaches and identifies barriers and limitations when embedding co-creation and participatory citizen science approaches to a research project. This piece focuses on the methods and engagement with participants, rather than on microplastics findings.

Volume 24 • Issue 01 • 2025

JCOM metrics

  • 2023 CiteScore: 3.4
  • 2023 Impact Factor: 2.0 (Q2)

Call for papers

Announcing a special issue on "Transitions in Science Communication: Continuity and Change"

News and highlights

Can a Joke Make Science More Trustworthy?

Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, “funny” would likely not be the first word that comes to mind. Scientists, in fact, rarely adopt a humorous tone when communicating with the public, perhaps out of fear of appearing less credible. Yet, a new study published in the Journal of Science Communication (JCOM) suggests exactly the opposite: the use of humor—in this study, specifically in the context of artificial intelligence—can enhance both the likability of scientists and the perceived reliability of the scientific information they convey.

Casa de Oswaldo Cruz (Brazil) establishes a partnership with Journal of Science Communication América Latina
When Science Speaks in Extremes
Communicating Discovery Science
Shakespeare in sign language, seen through AI
From Tatooine to Reality
Do Universities Use AI for Communication?
JCOM América Latina - publish your research on Science Communication

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