Publications

Audiovisual communication methods such as digital storytelling can reach wide audiences to realise greater societal research impact. Increasingly, researchers embrace (or are expected to embrace) these approaches but often lack relevant skills. This paper draws on Horizon Europe-funded research where digital stories were developed in 20 European regions. Findings from a survey completed by the researchers highlight skills- and engagement-based challenges and explore how capacity to develop digital stories was built. The paper focuses on the role of digital storytelling in science communication, and the challenges researchers face in developing these outputs, including in ensuring meaningful participant involvement and the authentic representation of participants' voices within the final narratives. We discuss how to better support researchers to embrace digital storytelling as a science communication method, with recommendations for effective research impact.

AI-based chatbots offer new opportunities for communicating science-based information, but often fall short of established standards. We conducted two pre-registered experiments examining user perceptions of an AI-based chatbot providing information on nanoparticles in sunscreen. Study one (N = 508) tested whether a disclaimer about the chatbot's uncertain training data affected perceived source trustworthiness and information credibility. The results showed no significant effect of the disclaimer; perceptions were primarily influenced by users' prior attitudes. Study two (N = 1059) tested the evaluation of information on nanoparticles in sunscreen in an experiment with a 2 (source: scientist vs. AI-based chatbot) ×2 (presentation: static vs. dynamic) between-subjects design. The study showed that the scientist was evaluated as more trustworthy and the provided information seen as more credible compared to the AI-based chatbot. The two studies highlight the relevance of perceived objectivity in science and health communication, whether executed by humans or machines.

News media play a crucial role in communicating climate change, yet journalistic norms and commercial considerations pose challenges. Still, coverage is increasingly prioritised, even though, according to international research, audience interest remains limited. Through the lens of news media logic, this article examines whether this trend is reflected in journalistic practice by illustrating how commercial and normative logic shapes Danish climate journalists' perceptions of climate change in a country with high climate concerns. The findings show that journalists face challenges related to commercial logic, particularly regarding the complexity of the issue and its perceived lack of newsworthiness. Indeed, climate change's low news value has led to its perception as `boring' in many newsrooms. Although normative logic, where public opinion formation takes precedence over commercial considerations, dominates among climate journalists and is gaining broader acceptance, it cannot be concluded that climate journalism is moving in a normative direction.

We present Science & Cinema, a science communication format combining a cinematic atmosphere with scientific expertise. Through examining sequences from various movies, the format encourages audiences to critically reflect on representations of scientific topics in popular culture. The findings from pre- and post-event questionnaires and a recorded focus group session reveal that the format appeals to a range of audience demographics, entertains, creates interest, and fosters understanding and reflection. The format makes the power of images in shaping perceptions explicit and potentially contributes to a better understanding of how meaning-making occurs when scientific topics are strongly present in societal discourses.

This study investigates how specific narrative elements, termed narrative depth, influence perceived story quality, transportation, and topic interest in science communication. Using structural equation modelling and experimental group comparisons, we examined the relationships between vivid imagery, protagonist emotions and motivations, and narrative engagement. Results showed that while narrative depth did not significantly impact perceived story quality, transportation emerged as a key mediator between perceived quality and topic interest. Additionally, women and individuals with higher education reported greater transportation and topic interest. These findings provide important insights into factors that influence the potency of stories in the context of science communication.

News media play a crucial role in communicating agricultural biotechnology tools such as genetically modified organisms (GMOs) and gene-edited crops to consumers, heavily influencing public perception of these technologies. This study assessed news media framing of gene editing in news reports in Ghana between 2021 and 2024. Underpinned by Media Framing Theory, we purposively selected and examined 56 reports from six online news platforms: three private and most read news portals and all three state-owned news media platforms. We found that while news reports were overwhelmingly pro-innovation centred—framing gene editing as a highly efficient scientific solution to agricultural challenges, consumer opinions and opposing viewpoints were notably absent. Academics, scientists and government officials advocating the technology were the more frequently quoted sources. We caution that the news media’s overreliance on elite sources for information, while excluding grassroot, critical and alternative perspectives, could trigger perceptions of elite manipulative intent (PEMI). This could potentially reinforce dominant narratives and may heighten public scepticism of the technology. We recommend increased attention and investment in science journalism, expanded resources for in-depth reporting, and redesigned training programs to equip journalists with both technical knowledge and critical skills. Notably, the majority of reports quoted local experts. This approach reinforces credibility of news coverage and is essential for building public confidence and trust in emerging technologies.

Science Communication for Scientists: Linking Strategy with Creativity, Practice, and Respect serves as a necessary, current resource for scientists seeking to communicate about their work more effectively. The book expertly meets the collective moment in which we find ourselves — socio-politically, based on practical norms and common institutional infrastructures and incentives, and based on the state of the science communication literature — to offer scientists operating in democratic societies a much-needed resource for communicating their science with various stakeholder groups.

Multimodality in science communication has increased with the rise of digital communication affordances. Digital platforms enable greater integration of modes — text, visuals, and sound — within single messages. We argue that multimodality is particularly crucial for contested scientific issues, where viral spread, emotional persuasiveness, and personalisation are significant. We review empirical evidence and propose future research directions, thereby contributing to science communication in contested environments by examining the role of multimodality.

This article reflects on #OneDOST4U, a unifying communication handle adopted by the Republic of the Philippines’ Department of Science and Technology (DOST) across multiple media vehicles. The campaign sought to strengthen a single institutional identity while inviting participation and feedback from diverse audiences, such as researchers, educators, local governments, industry partners, and communities. Through focus group discussions with stakeholders from 11 agency projects, we explored how publics interpreted and engaged with the campaign. Using qualitative thematic analysis, we identified recurring themes of value-in-use, dialogic engagement, and communal identity. Findings illustrate how institutional branding tools operate as boundary objects: recognisable symbols that different groups interpret in context while contributing to a shared sense of meaning. For science communication practice, #OneDOST4Udemonstrates that unifying institutional campaigns are most effective when treated as participatory boundary objects—tools that allow diverse stakeholders to negotiate meaning, build trust, and co-create the public value of science.