Publications

1100 publications found

Apr 01, 2026 Article
The impact of commentators' expertise and opinion in health communication

by Lorenzo Ciccione, Camille Lakhlifi, Benjamin Rohaut and Raphael Veil

Different commentators are often invited in the media in order to discuss medical and health-related advances, such as the deployment of new vaccines or prevention tests. How do the expertise and opinions of such intermediaries affect public trust towards them? Do these factors also influence the public beliefs and decisions regarding those medical advances? We presented to 1984 French participants new (fictitious) medical tools that have been recently made available and commented on by individuals of different degrees of expertise and having distinct opinions. The results indicate that both factors significantly influenced participants' trust in the commentator's message. The commentator's opinion also affected (although to a smaller extent) the public attitude towards the tool and their willingness to use it. Crucially, participants recognized that commentators' assertiveness in expressing their opinions might unduly bias their beliefs. The study highlights the importance of considering both para-verbal and contextual cues in health communication, advocating for strategies to mitigate (or better use) their influence on public trust, beliefs, and decision-making.
Mar 30, 2026 Book Review
Public engagement with science: a practical guide

by Kiran Tomas van den Brande, Emmy Vrieling-Teunter, Arnoud Theodoor Evers and Frank de Jong

Public engagement with science has gained institutional prominence while remaining conceptually fragmented and difficult to operationalise. This review evaluates Public Engagement with Science by Angela Potochnik and Melissa Jacquart as a field-level intervention addressing this condition. The book offers an interdisciplinary, pedagogically grounded framework for understanding, designing, and institutionalising public engagement. More steps regarding its theorization can be made, but the plentitude of strengths lies in conceptual integration and practical design.
Mar 23, 2026 Conference Review
Science journalism and social justice: reflections from WCSJ 2025

by Desmond William Thompson

The first World Conference of Science Journalists held in Africa was characterised by a conceptual focus on framing science journalism as a social justice practice. This reflection examines how the event interrogated the profession's role within a fractured global order. By foregrounding equity and accountability, WCSJ 2025 served as a renewal moment for the global community, challenging the field to move beyond scientific translation toward critical engagement in an era of systemic crisis.
Mar 19, 2026 Conference Review
Building science communication capacity and community in Asia: lessons from the first PCST Symposium in Japan

by Qinlin Wu

The PCST Symposium 2025, held in Tokyo from 11–13 November, marked the first PCST-related event hosted in Japan. The symposium explored the strategic development of science communication in Asia, focusing on education and training, as well as public engagement. Navigating challenges such as linguistic diversity, limited professional development, and underrepresentation in Western discourse, Asian science communicators are harnessing new platforms and networks to expand local engagement and international impact through culturally rooted narratives.

Volume 25 • Issue 1 • 2026

Mar 18, 2026 Article
Public perceptions and information sources on genetically modified organisms in Kenya

by Julia Njagi, Brian Abook and Dorington Ogoyi

Public attitudes toward genetically modified organisms (GMOs) in Kenya remain mixed due to limited knowledge, policy gaps, and cultural factors. Despite the 2020 commercialisation of Bt cotton, perceptions of GM technologies are largely unfavourable. This study surveyed 416 respondents across 14 counties to assess awareness and knowledge levels of GMOs. Results showed 49% support GMOs, 27% are uncertain, and 24% oppose them. Misconceptions persist, with 49.3% citing size and 22.4% recognising labelling as a means of identifying GMOs. Awareness of GMO commercialisation was low (24%), though nearly half correctly identified Bt cotton as an approved GMO, and 32.7% unaware of any institution carrying out GM research. Education significantly influenced acceptance ($\chi^2$ = 68.322, p 0.001). Radio was the most trusted information source (29.3%), and scientists were the most credible (46.4%). The findings underscore the need for targeted public communication strategies to address misinformation and enhance understanding of biosafety and biotechnology in Kenya.

Volume 25 • Issue 1 • 2026

Mar 16, 2026 Commentary
Commentary set: science communication in changing political winds

by Fabien Medvecky and Annette Leßmöllmann

In an age of populism, rising authoritarianism and far-right movements that often go hand-in-hand with questioning of scientific knowledge, science communication is challenged to respond. How to foster dialogue and inclusion oriented interaction with publics and stakeholders when powerful people and institutions deny science, or if interlocutors don't share the assumption that science yields valid knowledge? In this commentary set, researchers of science communication analyse the current challenges and suggest answers from different perspectives, trying to brush against the grain in order to explore inspiring ideas. Their suggestions, in a nutshell: (1) Good science communication without a fundamental change in the platform logics of social media platforms will not be possible, and science communicators should fight for a better digital ecosystem. (2) Science communication that is blind to political power play will not be strong enough for rising the voice of science in a power world. (3) Governments need to invest in a resilient and reliable way of communicating in risk and crisis situations, because otherwise science and science communication lose trust. (4) Science communication as a democratic practice could create opportunities for participation in decision processes in order to support and strengthen democracy. (5) Instead of persuading the denialists of science, science communication could adopt values connected with science and empower people to reach their goals with the help of scientific knowledge and practices. (6) Science communication might embrace the performative power of communication in order to persist in a post-truth world. The commentary set highlights crucial aspects of what we see as a communication challenge for dialogue and inclusion oriented science communication and it aims at opening up discussion and debate.
Communicating science in an age of bewilderment; or, a brief technological tectonics of our communication landscape
by Will John Grant
Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment
by Anne Toomey and Kevin C. Elliott
From facts to stage: rethinking science communication as theatrical performance
by Michiel van Oudheusden and Willemine Willems
Power, epistemic authority, and game theory
by Annette Leßmöllmann and Fabien Medvecky
Reshaping science communication in a critical period of disinformation and distrust
by Carolina Moreno-Castro
The politics of (mis)trust: reframing science communication in a polarized Brazil
by Luiz Felipe Fernandes Neves, Vanessa Oliveira Fagundes and Luisa Massarani

Volume 25 • Issue 1 • 2026

Mar 11, 2026 Editorial
Integrity under pressure: on generative AI, fabricated references and ethical publishing

by Marina Joubert and Michelle Riedlinger

Generative artificial intelligence (AI) tools are increasingly present in academic writing workflows, and their irresponsible use poses a growing threat to the integrity of scholarly publishing. In this editorial, we highlight the emergence of AI-generated references, or so-called “ghost references”, as a specific concern for JCOM and the wider academic community. We consider how AI tools like large language models can produce convincing yet fictitious citations that might bypass standard peer review. Also, we reaffirm JCOM's policy requiring full disclosure of any generative AI use in preparing manuscripts, remind authors that the responsibility for accuracy and integrity lies with those whose names appear on submissions, and outline our commitment to reject, withdraw, or retract manuscripts found to contain fabricated content at any stage of the publication process. As a journal dedicated to science communication, JCOM maintains a strong focus on the honest and transparent development of knowledge.

Volume 25 • Issue 1 • 2026

Mar 09, 2026 Article
Visible sources and invisible risks: exploring the impact of AI disclosure on perceived credibility of AI-generated content

by Teng Lin and Yiqing Zhang

With the widespread use of AI-generated content (AIGC) on social media, its potential to spread misinformation poses threats to the public. Although AI disclosure is widely promoted as a transparency measure to prompt critical evaluation, its effectiveness in science communication remains controversial. This study conducted a within-subjects experiment (N = 433) to examine how AI disclosure affects perceived credibility of science communication texts and the moderating roles of readers' negative attitudes towards AI and audience involvement. The experiment manipulated AI disclosure labels and information veracity. The results revealed a truth-falsity crossover effect: AI disclosure significantly reduced the perceived credibility of correct information while unexpectedly increasing the perceived credibility of misinformation. Negative attitudes towards AI significantly moderated these effects, whereas audience involvement exerted only limited influence. These findings highlight the complex and sometimes counterproductive consequences of AI disclosure in science communication and suggest implications for cue-based processing, algorithm aversion, and the design of disclosure mechanisms.

Volume 25 • Issue 1 • 2026

Mar 02, 2026 Article
Perceptions and values of Spanish women scientists towards digital science communication

by Rosana Villares, Carmen Pérez-Llantada and Oana Maria Carciu

The digitalisation of science communication has been widely promoted within the Open Science movement in Europe to foster the social impact of research, as well as a more participatory culture of science. Using semi-structured interviews, we explore Spanish women scientists' values and perceptions regarding digital science communication. Results highlight the social value of science communication as well as intrinsic motivation as factors to actively engage in disseminating, educating and promoting science digitally. Adopting Open Science principles, participants craft open access multimodal materials (e.g., educational short videos, podcasts), use supporting multimodal resources and digital tools, and engage in social media to reach broad audiences. Finally, we propose some policy recommendations and pedagogical guidelines in terms of digital literacy, digital genres, and science accommodation strategies to promote digital science communication.

Volume 25 • Issue 1 • 2026

Feb 23, 2026 Article
“Everything has changed”: a qualitative study of trends in university communication over the past decade

by Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Mike S. Schäfer and Daniel Vogler

Universities are pivotal in contemporary knowledge societies, bridging science and society. Amidst societal transformations, communication has become crucial for higher education institutions (HEIs). Yet, research on university communication is limited, with few studies capturing long-term developments. This qualitative study addresses this gap by examining changes in university communication departments over the past decade in Switzerland. Semi-structured interviews with 30 communication practitioners and university leaders in eight HEIs reveal that university communication has diversified with regard to digital channels and stakeholders, intensified in terms of personnel and output, and professionalized. Moreover, some, albeit not all communication departments have increasingly aligned their communication strategies with university strategies. Despite the fact that “everything has changed”, differences exist among various types and clusters of universities. This study contributes to understanding how and why long-term changes in institutional science communication emerge. It also offers insights for communication practitioners for enhancing university communication processes and structures.

Volume 25 • Issue 1 • 2026

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