This research investigates how members of the geoscience community in Portugal perceive and engage in science communication, identifying distinct patterns and practitioner profiles. Statistical analysis and a clustering algorithm were used to identify communication patterns based on practitioners' communication goals, target audiences, training, and self-efficacy. The results align with expected patterns but provide new empirical evidence of the relationship between communication goals and audience targeting, offering specific data for the geoscience community.
Date of publication
Jul 28, 2025
Category:
Article
Profiling the geoscience community: exploring patterns of science communication and public engagement
by
Joana Rodrigues
,
Cecília Castro
,
Elsa Costa e Silva
,
Diamantino Insua Pereira