Filter by author: Luisa Massarani
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Mar 16, 2026 CommentaryThe COVID-19 pandemic exposed tensions between science, politics, and public trust in Brazil. Amid the rise of far-right populism, denialist narratives, and disinformation, scientific evidence became entangled in ideological disputes. Drawing on studies of media coverage, social media dynamics, and public perception of science, this commentary argues that traditional deficit-model approaches are insufficient in polarized contexts. Rebuilding trust requires rethinking science communication as a democratic and culturally embedded practice, grounded in dialogue, empathy, and participation. Strengthening institutional communication, engaging diverse actors, and recognizing multiple knowledge systems are essential to restoring public relevance and legitimacy of science.
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Nov 10, 2025 Editorial
Editorial for the special issue on emotions in science communication
While substantial research has focused on emotions within classroom activities such as class attendance, studying, and test-taking, less attention has been paid to emotional experience in informal science settings such as media, museums, and public science events. Despite their significant role, emotions are under-theorised and under-researched in science communication. However, there is a growing interest among researchers and practitioners in understanding their role in the public communication of science and leveraging these insights for more effective science communication. This context lead us to propose and organise this Special Issue on Emotions in Science Communication, comprising six manuscripts as detailed in this editorial.
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Dec 16, 2024 Article
(Un)certainty in science and climate change: a longitudinal analysis (2014–2022) of narratives about climate science on social media in Brazil (Instagram, Facebook, and Twitter)
This article examines climate change discourse on Brazilian social media from 2014 to 2022 and use a longitudinal approach, analyzing discourse, scientific authority, and eco-emotions on Instagram, Facebook, and Twitter. Methods include TF-IDF for feature extraction, sentiment analysis with VADER, and Named Entity Recognition (NER). A Ridge Classifier was trained on 557 manually classified samples. Findings show no significant increase in challenges to scientific authority or skepticism, but reveal a subtle shift towards using uncertainty as a rhetorical tool to undermine trust in scientific discourse. -
Jun 03, 2024 Practice Insight
GlobalSCAPE: successes and failures in connecting with science communicators around the world
The GlobalSCAPE research project was tasked with engaging people working in science communication to better understand their views of the field. While being a European-based research project, GlobalSCAPE aimed to connect with science communicators across the globe. This practice insight paper reflects on the lessons learned from GlobalSCAPE, the successes and failures, and what might be done to continue the work of global science communication research projects. It is hoped that such learnings will be of broad interest to research and practice communities grappling with ways to fund and support science communication around the world.Volume 23 • Issue 04 • 2024 • Special Issue: Science communication for social justice
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Dec 11, 2023 Editorial
Science communication in higher education: global perspectives on the teaching of science communication
This special issue focuses on the global landscape of teaching science communication in higher education. Following an open call, we selected seven papers with topics including the geographical distribution of science communication programmes, indicators of quality, programme analysis, self-reporting tools, interdisciplinarity, sustainability, and competencies. Collectively, these contributions highlight how the field has grown and increased in complexity, and highlights challenges faced by educators and the significance of addressing them within local and global contexts. -
Dec 11, 2023 Article
The distribution of science communication teaching around the globe
In the context of a special issue of this journal focused on teaching science communication, we present a map of the geographical distribution of 122 science communication teaching programmes from 31 countries around the world. This mapping study resulted from a collaboration between members of the PCST Teaching Forum and the research team at GlobalSCAPE, a research project funded by the European Commission to explore the global state of science communication. Our findings highlight the concentration of these programmes in the U.S.A. and Europe, and the dominance of English as the language of instruction. We ponder the causes and implications of the disparities in opportunities for studying science communication in other world regions and languages. The dearth of science communication educational pathways in developing countries may limit the professionalisation of the field, as well as research and evidence-based practice that is locally needed and relevant. -
Dec 04, 2023 Article
Emotional responses from families visiting the zoo: a study at Parque das Aves in Foz do Iguaçu
In this study, we aim to analyse human emotional responses towards animals, specifically birds, in the context of a visit to a zoo. The study was carried out with seven families in Parque das Aves. The visits were recorded using the point-of-view-camera method, and the data was analysed using qualitative software to identify emotion descriptors. The findings from our study reveal that the physical characteristics of birds, such as their patterns and colours, as well as their behaviours and abilities, triggered emotional responses that were associated with admiration for the species, concern for their well-being and awareness of conservation issues, enabling these families to construct meaning. -
Dec 05, 2022 Article
Politics, economy and society in the coverage of COVID-19 by elite newspapers in US, UK, China and Brazil: a text mining approach
We analyzed 95,970 stories on COVID-19 published in 2020 by newspapers in US, UK, China and Brazil — countries marked by controversial management of the crisis. Through a text mining approach, we identified main topics, subjects, actors and the level of attention. The coverage was politicized in “The New York Times” and “Folha de S. Paulo”; focused on health aspects in “The Guardian”; and emphasized the economic situation in “China Daily”. In this sense, the pandemic has motivated a deeper approach to the multiple dimensions of science and health, pointing to a broader perspective of science communication.
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Nov 07, 2022 Commentary
Research in science communication in Latin America: mind the gap
In this commentary, we discuss the challenges associated with carrying out research in science communication in Latin America. We start with the ‘‘invisibility’’ of Latin American studies in the three most prominent international journals in the field (although there has been a growing number of studies in the region). Then, we look to the recent popularisation of science through social media, the political issues facing the region and the massive spread of disinformation and fake news, which has been widely accentuated by the pandemic. We argue that there is an urgent need but also opportunities for innovation and collaborative research in science communication. Finally, we call attention to how the present situation might lead to bigger gaps among researchers from the developing world, including Latin America, and the so-called developed world.
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Dec 06, 2021 Article
Perceptions of the impact of the COVID-19 pandemic on the work of science journalists: global perspectives
The article presents the results of a survey of science journalists from six world regions about their work during the COVID-19 pandemic. The responses show perception of increasing workload for most participants. Local scientists and peer-reviewed articles are the main sources. According to the respondents, scientists have become more available during the pandemic. The use of preprint articles was a frequent practice, but a considerable proportion declared they did not adopt different procedures when reporting them. Most also said they take fake news into account when writing their stories.