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Nov 16, 2022 Book Review
Balancing practice and research: a framework for strategic science communication

by Sara K. Yeo

In ‘Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement’, authors John Besley and Anthony Dudo recognize the existing divide between practice and research in science communication and work to bridge this gap. The authors admirably balance actionable information for practitioners and the theoretical literatures underpinning them. Both of the book’s intended audiences, practitioners and researchers, can glean informative insight from its pages. The text focuses on 12 communication objectives that research suggests are at the core of effective science communication and each chapter is written using straightforward language that makes the book accessible for newcomers to the discipline. For the time-pressed science communication practitioner, each chapter includes a summary with driving questions that relate to implementation of the tactic covered in that chapter. For scholars in science communication, the chapters are good starting points for deeper examination of the related literature. Throughout the book, the authors acknowledge that the strategic communication of science is a significant challenge, one that is not to be taken lightly and can, and should, be evidence-based.

Volume 21 • Issue 07 • 2022

Sep 07, 2020 Article
Operationalizing science literacy: an experimental analysis of measurement

by Meaghan McKasy, Michael Cacciatore, Leona Yi-Fan Su, Sara K. Yeo and Liane Oneill

Inequalities in scientific knowledge are the subject of increasing attention, so how factual science knowledge is measured, and any inconsistencies in said measurement, is extremely relevant to the field of science communication. Different operationalizations of factual science knowledge are used interchangeably in research, potentially resulting in artificially comparable knowledge levels among respondents. Here, we present data from an experiment embedded in an online survey conducted in the United States (N = 1,530) that examined the distribution of factual science knowledge responses on a 3- vs. 5-point response scale. Though the scale did not impact a summative knowledge index, significant differences emerged when knowledge items were analyzed individually or grouped based on whether the correct response was “true” or “false.” Our findings emphasize the necessity for communicators to consider the goals of knowledge assessment when making operationalization decisions.

Volume 19 • Issue 04 • 2020

Jun 20, 2018 Article
An inconvenient source? Attributes of science documentaries and their effects on information-related behavioral intentions

by Sara K. Yeo, Andrew R. Binder, Michael F. Dahlstrom and Dominique Brossard

We investigate the impact of a science documentary on individuals' intention to engage in information-related behaviors by experimentally testing the effects of source type (scientist, politician, or anonymous source) and communication setting (interview or lecture) using a manipulated clip from the documentary, ‘An Inconvenient Truth’. Our results indicate that, compared to anonymous sources, use of authoritative ones result in greater intention to engage in some information-related behaviors. Additionally, our results suggest that increased intentions to engage in exchanging information can be attributed to negative affect induced by the clip featuring a politician. Implications for documentary films and science communication are discussed.

Volume 17 • Issue 02 • 2018

Oct 12, 2017 Article
The influence of temperature on #ClimateChange and #GlobalWarming discourses on Twitter

by Sara K. Yeo, Zachary Handlos, Alexandra Karambelas, Leona Yi-Fan Su, Kathleen M. Rose, Dominique Brossard and Kyle Griffin

Research suggests non-experts associate different content with the terms “global warming” and “climate change.” We test this claim with Twitter content using supervised learning software to categorize tweets by topic and explore differences between content using “global warming” and “climate change” between 1 January 2012 and 31 March 2014. Twitter data were combined with temperature records to observe the extent to which temperature was associated with Twitter discussions. We then used two case studies to examine the relationship between extreme temperature events and Twitter content. Our findings underscore the importance of considering climate change communication on social media.

Volume 16 • Issue 05 • 2017