Research suggests non-experts associate different content with the terms “global warming” and “climate change.” We test this claim with Twitter content using supervised learning software to categorize tweets by topic and explore differences between content using “global warming” and “climate change” between 1 January 2012 and 31 March 2014. Twitter data were combined with temperature records to observe the extent to which temperature was associated with Twitter discussions. We then used two case studies to examine the relationship between extreme temperature events and Twitter content. Our findings underscore the importance of considering climate change communication on social media.
Date of publication
Oct 12, 2017
Category:
Article
The influence of temperature on #ClimateChange and #GlobalWarming discourses on Twitter
by
Sara K. Yeo
,
Zachary Handlos
,
Alexandra Karambelas
,
Leona Yi-Fan Su
,
Kathleen M. Rose
,
Dominique Brossard
,
Kyle Griffin