Jun 22, 2026
Practice Insight
Communicating EU-funded projects: a comparison of communication activities in research projects funded under Horizon 2020 and led by Portuguese and Polish institutions
This paper analyses the communication activities conducted within the framework of research projects funded under Horizon 2020, with more than €1M in funding, and led by Portuguese or Polish institutions. A total of 221 initiatives (68 Poland-led and 153 Portugal-led) are examined. The primary finding is that the majority of projects do not engage in communication activities. Web presence is observed in 41.1% of Poland-led projects and 41.8% of Portugal-led projects. In turn, social media presence is more common among Portugal-led (44.4%) than among Poland-led (29%) initiatives. Outreach activities are not very prominent, with a frequency of 28.1% and 23.5%, respectively. These figures improve slightly to moderately when controlling for projects' end date. Binary logistic regression analyses were conducted to test the influence of funding on communication activities. The relationship is positive across the board and reveals a potential effect, although it is statistically significant only for Portugal-led projects. These findings invite us to reconsider `legal obligation' to communicate the project and its outcomes that has become the norm in most grant funding, and provide a more nuanced understanding of the differences between `developed' and `developing' science communication landscapes.