Search

This response to the commentary “Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment” argues that the field would benefit from more attention to the persuasion literature, not less. A primary element of this argument is that a nuanced understanding of persuasion research can provide opportunities to achieve a wide range of goals — including empowering others — in ethical, evidence-based ways.

Publisher's note: this letter refers to Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment

This report presents an analysis of the communication efforts of the XXXII International Astronomical Union General Assembly, the first held on the African continent. For the first time in its history, the conference provided a fully streamed, open access experience on YouTube, complemented by a robust, multi-platform social media outreach campaign. Through metrics analysis and survey results, our study evaluates the effectiveness of diverse digital initiatives in enhancing engagement on different social media platforms to democratise scientific discourse. These findings offer critical insights for future hybrid and virtual conferences, providing social media metrics, best practices analysis and evaluation for social media scientific global communication of large-scale scientific gatherings.

This paper analyses the communication activities conducted within the framework of research projects funded under Horizon 2020, with more than €1M in funding, and led by Portuguese or Polish institutions. A total of 221 initiatives (68 Poland-led and 153 Portugal-led) are examined. The primary finding is that the majority of projects do not engage in communication activities. Web presence is observed in 41.1% of Poland-led projects and 41.8% of Portugal-led projects. In turn, social media presence is more common among Portugal-led (44.4%) than among Poland-led (29%) initiatives. Outreach activities are not very prominent, with a frequency of 28.1% and 23.5%, respectively. These figures improve slightly to moderately when controlling for projects' end date. Binary logistic regression analyses were conducted to test the influence of funding on communication activities. The relationship is positive across the board and reveals a potential effect, although it is statistically significant only for Portugal-led projects. These findings invite us to reconsider `legal obligation' to communicate the project and its outcomes that has become the norm in most grant funding, and provide a more nuanced understanding of the differences between `developed' and `developing' science communication landscapes.

Awe-inspiring science events—from astronomical phenomena to scientific breakthroughs—are increasingly consumed through rich audio-visual formats that captivate global audiences. This study explores the psychological mechanisms through which the modality of science media events affects audience’s intention of science information-seeking. An online experiment (N = 356) reveals that experiencing a science event in a rich audio-visual format (vs. a lean textual-imagery format) evokes stronger awe which diminishes the sense of self. This awe-induced perception of small self, in turn, produces a paradoxical outcome: it simultaneously increases thought-provoking reflection, which boosts science information-seeking intention, while decreasing perceived self-efficacy, which suppresses the same intention. These opposing pathways cancel each other out, resulting in no net impact on science information-seeking intention. We discuss implications for science communicators seeking to leverage awe-inspiring media to foster public engagement with science.

Comunicar la ciencia en Iberoamérica: un sobrevuelo por la región is the first book-length, regionally authored history of science communication across twelve Ibero-American countries, published to mark the 35th anniversary of RedPOP. Written by practitioners and researchers from within the field, it traces how science communication has developed, and often survived, across vastly different political landscapes, from colonial-era natural history museums to today's social media ecosystems. Particularly striking is how several chapters frame science communication not just as public education but as a form of cultural resistance and democratic resilience. The book has geographical and thematic gaps, but it fills a long-overdue space in the literature and should be on every science communicator's shelf.

Guidance for researchers seeking to contribute science to the policymaking process typically focuses on technical training, such as how to write op-eds and policy briefs. An under-discussed but vital additional consideration is how to navigate the ethical challenges that arise at the intersection of research and policymaking. In their edited volume, Epstein and Kaplan feature case studies grounded in research experience to identify, describe, and offer guidance on how researchers and policymakers can bridge the science-policy gap in an effective and ethical way.

This article presents a practice insight into the role of archival exhibitions as instruments of science communication, focusing on the KHARINA Exhibition (Khazanah Arsip Riset dan Inovasi Nasional) organised by Indonesia's National Research and Innovation Agency (BRIN). KHARINA consolidates archival collections from legacy institutions to narrate milestones in the nation's research and innovation history. A thematic content analysis of seven curated collections revealed three dominant patterns: (1) a strong emphasis on technological and administrative documentation, (2) evidence of both international and domestic collaboration, and (3) limited representation of social and human-interest narratives. These findings illustrate KHARINA's dual contribution: safeguarding national achievements in science and technology while also exposing inclusivity gaps that limit accessibility for non-specialist audiences. The article highlights lessons for science communication practice, particularly the importance of integrating community perspectives and participatory documentation to complement technical and policy records. The KHARINA case demonstrates how archival exhibitions in developing-country contexts can contribute to science communication, cultural diplomacy, and the construction of collective memory, while pointing to pathways for more inclusive and engaging curatorial strategies.

Recent technological advancements have expanded our capacity to observe, decode, and modulate human brain activity. As these brain information (BI) technologies evolve, it becomes increasingly important to address relevant ethical, legal, and social issues and to communicate them effectively to the public. However, meaningful dialogue has been hindered by a limited understanding of how attitudes toward BI technologies differ between experts and the public. To address this gap, we examined the perspectives of both groups through surveys involving neuroscientists (N = 108) and non-expert citizens (N = 2000). Our findings indicate that, while both parties are concerned about data governance, non-expert citizens also expressed interest in threats to psychological continuity, whereas neuroscientists prioritize scientific content and the risks of stigmatization. These differences underscore the importance of framing discourse on BI applications to encompass both concerns raised by two prominent stakeholders, fostering constructive exchanges grounded in mutual understanding.

Audiovisual communication methods such as digital storytelling can reach wide audiences to realise greater societal research impact. Increasingly, researchers embrace (or are expected to embrace) these approaches but often lack relevant skills. This paper draws on Horizon Europe-funded research where digital stories were developed in 20 European regions. Findings from a survey completed by the researchers highlight skills- and engagement-based challenges and explore how capacity to develop digital stories was built. The paper focuses on the role of digital storytelling in science communication, and the challenges researchers face in developing these outputs, including in ensuring meaningful participant involvement and the authentic representation of participants' voices within the final narratives. We discuss how to better support researchers to embrace digital storytelling as a science communication method, with recommendations for effective research impact.

AI-based chatbots offer new opportunities for communicating science-based information, but often fall short of established standards. We conducted two pre-registered experiments examining user perceptions of an AI-based chatbot providing information on nanoparticles in sunscreen. Study one (N = 508) tested whether a disclaimer about the chatbot's uncertain training data affected perceived source trustworthiness and information credibility. The results showed no significant effect of the disclaimer; perceptions were primarily influenced by users' prior attitudes. Study two (N = 1059) tested the evaluation of information on nanoparticles in sunscreen in an experiment with a 2 (source: scientist vs. AI-based chatbot) ×2 (presentation: static vs. dynamic) between-subjects design. The study showed that the scientist was evaluated as more trustworthy and the provided information seen as more credible compared to the AI-based chatbot. The two studies highlight the relevance of perceived objectivity in science and health communication, whether executed by humans or machines.