Date of publication
Aug 10, 2026
Category:
Article
User perceptions of incidental exposure to science content on social media — a qualitative study
So far, incidental exposure (IE) to science information has been largely overlooked although science information can inform individually and societally relevant decisions. Semi-structured interviews with 19 social media users revealed that most participants believed IE to science information being largely algorithmically driven. Participants reported that content processing and engagement heavily depend on personal relevance and interest while content engagement is mostly passive. Participants commonly relied on trust, familiarity, and verification strategies to assess credibility as they were aware of misinformation. Although scarcely reported, IE to science information can inform decision-making. This exploratory study highlights shared mechanisms of IE across domains and provides a foundation for future quantitative research.