Volume 23 • Issue 06 • 2024

Articles

Sep 02, 2024 Article
Are we on the right path? Insights from Brazilian universities on monitoring and evaluation of Public Communication of Science and Technology in the digital environment

by Cibele Maria Garcia de Aguiar, Sergio Luiz Monteiro Salles Filho, Sérgio Parreiras Pereira and Fernando Antonio Basile Colugnati

This study addresses the perception of theoretical models and the application of evaluation indicators in the context of Public Communication of Science and Technology (PCST) within the digital environment of Brazilian federal universities. The model under validation was built based on the ideal types, presenting 26 indicators for monitoring and assessment. The results of a survey applied to communication managers in these institutions indicate the higher relevance of Type 1 indicators (Inform), with some institutions adopting Type 2 (Engage) indicators and, less frequently, Type 3 (Participate) indicators. Insufficient training in social media leads to platform-dependent evaluation. Despite being considered relevant, consistent monitoring remains irregular and is secondary in PCST programs.

Volume 23 • Issue 06 • 2024

Sep 16, 2024 Article
The effect of scientific impact on science communication through art from the lens of deviance theories

by Joaquín M. Azagra-Caro and Vincenzo Pavone

Exploring the multifaceted relationship between scientific impact and science communication through art, our study surveys 2,500 Spanish artistic researchers. Guided by deviance theories and double standards theories we reveal a nuanced pattern: the effect of scientific impact initially impedes science communication through art, turning positive after a given impact threshold. Striking a harmonious science-art balance emerges as a mitigating factor, fostering broader links between science communication through art and scientific impact. Our findings advocate for targeted incentives to encourage science communication through art without compromising scientific impact, contributing to a deeper understanding of their complex interplay.

Volume 23 • Issue 06 • 2024

Sep 23, 2024 Article
Uncivil communication and epistemic trustworthiness concerns in public online discussions in response to scientists during the Covid-19 pandemic

by Nicola Peters

The Covid-19 pandemic illustrated important developments in science communication, with direct online interactions between scientists and the public. This study performs a content analysis of tweets (“N” = 6,000) directed at German virologists (“N” = 6) during the pandemic’s first year. It identifies substantial levels of incivility and trustworthiness concerns, which often co-occurred. These findings enhance our understanding of online communication dynamics in crises by showing how incivility and trustworthiness concerns are not only prevalent but also evolve in response to specific events and phases. This analysis provides insight into the complexities of public sentiment toward scientists during the pandemic.

Volume 23 • Issue 06 • 2024

Practice Insights

Sep 09, 2024 Practice Insight
Creating resonance with arts-based approaches to sustainability science communication

by Marianne Achiam, Sabrina Vitting-Seerup, Louise Whiteley and Sofie Louise Dam

Mainstream science communication has struggled to drive sustainability changes. We experimented with arts-based methods in a workshop series that sought to co-create new methods and formats for sustainability science communication with communicators, artists, scientists, and policy-makers. Here, we describe how we used Hartmut Rosa’s notion of resonance to interrogate our experiences, prompted by the workshops and the artwork produced in them. We show how the elements of resonance: affection, emotion, transformation and uncontrollability, fundamentally reshaped the workshops in constructive ways that we could not have predicted. We conclude by drawing out three insights for science communication practice.

Volume 23 • Issue 06 • 2024

Essays

Sep 18, 2024 Essay
Evaluations in science communication. Current state and future directions

by Sophia C. Volk and Mike S. Schäfer

Evaluations are becoming more important in science communication. But both science communication practitioners and researchers are not sufficiently utilizing the potential of evaluations yet. In this essay, we first define four requirements for rigorous evaluations of science communication activities and projects. To substantiate our argument, we take stock of the scientific literature, uncover deficiencies in current evaluation practices and identify potential causes. We conclude with laying out how different actors in the field — including science communication practitioners, professional associations, scientific institutions and funding bodies as well as researchers — can contribute to advancing evaluation practices in science communication as well as research on it.

Volume 23 • Issue 06 • 2024

Archive