Filter by author: Sabrina Vitting-Seerup

This essay proposes terroir as a metaphor for rethinking science communication. In contrast to dominant calls for a science of science communication, grounded in broadly replicable and generalisable methods, we suggest that communication practices are fundamentally shaped by the particularities of place, people, histories, and more-than-human relations. Drawing on the agricultural origins of terroir, we argue that good science communication is not about imposing control but about cultivating resonance within specific ecosystems of meaning. This perspective also invites us to recognise the value of intuitive knowledge, local practice, and arts-based methods, which are often excluded from dominant frameworks. As part of the research programme Addressing Sustainability with Arts-Based Science Communication, we explore co-creative, arts-based approaches that surface emotional, sensory, and contextual dimensions of sustainability science communication. Ultimately, we call for a shift: from the search for universal best practices to the careful, situated crafting of an arts of science communication.

Mainstream science communication has struggled to drive sustainability changes. We experimented with arts-based methods in a workshop series that sought to co-create new methods and formats for sustainability science communication with communicators, artists, scientists, and policy-makers. Here, we describe how we used Hartmut Rosa’s notion of resonance to interrogate our experiences, prompted by the workshops and the artwork produced in them. We show how the elements of resonance: affection, emotion, transformation and uncontrollability, fundamentally reshaped the workshops in constructive ways that we could not have predicted. We conclude by drawing out three insights for science communication practice.

The global problems we face call for universities to prioritise science communication education and training. Here, we describe how we integrated sustainability into a master-level course in science communication through three iterations. By retrospectively analysing our actions and reflections, we demonstrate how and why we progressed from education about sustainability to education for sustainability, and finally education as sustainability. We conclude by discussing our findings, and offering our implications for the teaching and learning of sustainability science communication and of science communication.