Filter by author: Ayelet Baram-Tsabari

Oct 13, 2025 Review Article

How does social-media-based science communication affect young audiences? A scoping review of impact making

by Jordana Portman , Victoria Yael Miara Ms , Ayelet Baram-Tsabari

While social media has been praised for youth engagement with science, evidence of its impacts remains fragmented. This scoping review reports on the impacts of social-media-based science communication on young audiences. A PRISMA-guided database search yielded 2,257 articles, which were screened to include only empirical articles studying social media’s behavioral, attitudinal, and cognitive impacts on audiences, including youth, in science or health contexts. Using Directed Qualitative Content Analysis, the impacts desired, measured, and observed were categorized in the 35 remaining articles. The most desired and measured impact was knowledge gain, while the most observed outcomes were interest and trust in science. Many studies desired specific impacts but failed to measure them. Impactful content was relevant, visually appealing, and emotionally engaging. However, studies recognized that unreliable actors may also manipulate these characteristics to spread misinformation. While many science communicators assume the importance of social-media-based science communication for young audiences, evidence of observed outcomes is limited and specific to platforms and topics.

Volume 24Issue 052025

Apr 14, 2025 Article

Exploring temporal and cross-national patterns: the use of generative AI in science-related information retrieval across seven countries

by Esther Greussing , Lars Guenther , Ayelet Baram-Tsabari , Shakked Dabran-Zivan , Evelyn Jonas , Inbal Klein-Avraham , Monika Taddicken , Torben Agergaard , Becca Beets , Dominique Brossard , Anwesha Chakraborty , Antoinette Fage-Butler , Chun-Ju Huang , Siddharth Kankaria , Yin-Yueh Lo , Lindsey Middleton , Kristian H. Nielsen , Michelle Riedlinger , Hyunjin Song

This study explores the role of ChatGPT in science-related information retrieval, building on research conducted in 2023. Drawing on online survey data from seven countries—Australia, Denmark, Germany, Israel, South Korea, Taiwan, and the United States—and two data collection points (2023 and 2024), the study highlights ChatGPT’s growing role as an information intermediary, reflecting the rapid diffusion of generative AI (GenAI) in general. While GenAI adoption is a global phenomenon, distinct regional variations emerge in the use of ChatGPT for science-related searches. Additionally, the study finds that a specific subset of the population is more likely to use ChatGPT for science-related information retrieval. Across all countries surveyed, science-information seekers report higher levels of trust in GenAI compared to non-users. They also exhibit a stronger understanding of how (Gen)AI works and, with some notable exceptions, show greater awareness of its epistemic limitations.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Oct 09, 2024 Article

How to make sense of generative AI as a science communication researcher? A conceptual framework in the context of critical engagement with scientific information

by Inbal Klein-Avraham , Esther Greussing , Monika Taddicken , Shakked Dabran-Zivan , Evelyn Jonas , Ayelet Baram-Tsabari

A guiding theory for a continuous and cohesive discussion regarding generative artificial intelligence (GenAI) in science communication is still unavailable. Here, we propose a framework for characterizing, evaluating, and comparing AI-based information technologies in the context of critical engagement with scientific information in online environments. Hierarchically constructed, the framework observes technological properties, user experience, content presentation, and the context in which the technology is being used. Understandable and applicable for non-experts in AI systems, the framework affords a holistic yet practical assessment of various AI-based information technologies, providing both a reflection aid and a conceptual baseline for scholarly references.

Volume 23Issue 062024

Mar 11, 2024 Article

Science communication objectives and actual practices of science news websites as a showcase for gaps between theory and practice

by Ifat Zimmerman , Ayelet Baram-Tsabari , Tali Tal

This study contributes to the growing body of science communication research showing gaps between theory and practice objectives, focusing on one particular understudied and emerging science communication innovation.The objectives and practices of four Israeli science news websites were analyzed considering three science communication models: “Dissemination”, “Dialogue”, and “Participation.” Using concurrent parallel mixed methods, we examined the perspectives of website administrators (n=8) and readers (n=20) through interviews, a content analysis of news items (n=298), discussion threads (n=507), and reader questionnaires (n=89). Findings indicate limited adoption of two-way communication about how science is applied in society. The scant implementation of the dialogue model suggests its promises are not concretized in practice on these science news websites.

Volume 23Issue 012024

Jan 18, 2023 Article

`Pandem-icons' — exploring the characteristics of highly visible scientists during the Covid-19 pandemic

by Marina Joubert , Lars Guenther , Jenni Metcalfe , Michelle Riedlinger , Anwesha Chakraborty , Toss Gascoigne , Bernard Schiele , Ayelet Baram-Tsabari , Dmitry Malkov , Eliana Fattorini , Gema Revuelta , Germana Barata , Jan Riise , Justin T. Schröder , Maja Horst , Margaret Kaseje , Marnell Kirsten , Martin W. Bauer , Massimiano Bucchi , Natália Flores , Orli Wolfson , Tingjie Chen

The Covid-19 pandemic escalated demand for scientific explanations and guidance, creating opportunities for scientists to become publicly visible. In this study, we compared characteristics of visible scientists during the first year of the Covid-19 pandemic (January to December 2020) across 16 countries. We find that the scientists who became visible largely matched socio-cultural criteria that have characterised visible scientists in the past (e.g., age, gender, credibility, public image, involvement in controversies). However, there were limited tendencies that scientists commented outside their areas of expertise. We conclude that the unusual circumstances created by Covid-19 did not change the phenomenon of visible scientists in significant ways.

Volume 22Issue 012023

Nov 04, 2020 Article

Engagement styles in an environmental citizen science project

by Yaela Golumbic , Ayelet Baram-Tsabari , Barak Fishbain

This paper identifies the diverse ways in which participants engage with science, through the same citizen science project. Using multiple data sources, we describe various activities conducted by citizen scientists in an air quality project, and characterize the motivations driving their engagement. Findings reveal several themes, indicative of participants motivations and engagement; worried residents, education and outreach, environmental action, personal interest and opportunistic engagement. The study further illustrates the interconnectivity between science communication and citizen science practices and calls for nurturing this relationship for the mutual advancement of both fields.

Volume 19Issue 062020

Oct 14, 2019 Practice Insight

Telling stories in science communication: case studies of scholar-practitioner collaboration

by Michelle Riedlinger , Luisa Massarani , Marina Joubert , Ayelet Baram-Tsabari , Marta Entradas , Jennifer Metcalfe

Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking perspectives. They also show how stories of possible futures and community efficacy can support greater engagement of publics in evidence-informed policymaking. Storytelling in collaborations between scholars and practitioners involves many activities: combining cultural and scientific understandings; making publics central to storytelling; equipping scientists to tell their own stories directly to publics; co-creating stories; and retelling collaborative success stories. Collaborative storytelling, as demonstrated in these case studies, may improve the efficacy of science communication practice as well as its scholarship.

Volume 18Issue 052019Special Issue: Stories in Science Communication, 2019 (PCST Stories)