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Jul 20, 2017 Article
Vaccination communication strategies: What have we learned, and lost, in 200 years?

by Merryn McKinnon and Lindy A. Orthia

This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Good Nuclear Neighbours: the British electricity industry and the communication of nuclear power to the public, 1950s–1980s

by Thomas Lean and Sally Horrocks

Between the 1950s and the 1980s the British nuclear industry engaged with ordinary people in a wide range of ways. These included articles in the print media, exhibitions and educational resources as well as through open days, developing nature reserves and building relations with the local communities around nuclear sites. This paper draws on recently collected oral history interviews and archival material to consider what was one of the largest and best resourced efforts to communicate science to the British public between the 1950s and the 1980s.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
The communication of psychiatry in Brazilian press (1930–1940)

by Carolina Carvalho, Cátia Mathias and Sérgio Marcondes

As a case study, we analyze an article of the psychiatrist Henrique Roxo published in 1942 in two publications directed to different publics. The communication of science was intended as part of Brazil's modernizing project of the epoch. Roxo's case reveals that the language used by science communicators, although sometimes of difficult apprehension, was part of an strategy of acknowledgment of the medical authority for the diagnosis and treatment of the mental illnesses.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Politics of science communication in South Africa

by Hester du Plessis

The research field of science communication is fairly neglected in South Africa. The university system in South Africa, with a few exceptions, pays scant attention to the teaching of science communication, leading to limited academic knowledge of this research field with its rich history and philosophical relations. This paper explores some of the reasons behind this neglect of science communication in South Africa and will argue and demonstrate that, primarily, two political systems can be identified as having had a profound impact on the lesser attention given to this research field; the ‘divide and rule’ system of British colonialism and the Afrikaner National Party ‘apartheid’ system of racial segregation.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Toward a history of explanation in science communication: the case of Madame Wu experiment on parity violation

by Eugenio Bertozzi

By focusing on a specific episode of 20th Century physics — the discovery of parity violation in 1957 — the paper presents a study of the types of explanations of the crucial experiment as they are found in different editorial categories: a peer-review journal, a popular science book, an encyclopedia and a newspaper articles. The study provides a fine-grained description of the mechanism of the explanation as elaborated in non-specialist accounts of the experiment and identifies original, key-explanatory elements which characterize them. In so doing, the paper presents a reflection on the processes of transformation and adaptation implied by the circulation of knowledge — which features as a productive process in its own right — and shows which further insights a focus on explanation can offer to the current historical researches on science communication.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
The emergence of science communication in Aotearoa New Zealand

by Jean Fleming and Jeremy Star

The history of science communication in Aotearoa New Zealand starts with the stories told by the indigenous Māori people and has often been rooted in large, controversial environmental or technological issues. Although science communication in New Zealand began with a culture of wise men informing an uneducated public, by the 1990s it had begun to explore ideas of public outreach and engagement. Driven in part by the country's landscape and unique wildlife, media such as film documentary have risen to take centre stage in public engagement with science. Public radio also features in discussion of scientific issues. New centres for the training of science communicators have emerged and there is governmental and public support for science communication in New Zealand, as demonstrated by the number of awards and funding opportunities offered annually, for those who achieve. However a more critical and strategic approach to science communication in the future is needed if New Zealand wants a more science-literate public, and a more public-literate science community.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Popularization through press advertisements: mobile telephony in Spain (1994–1999)

by Mireia Fernández-Ardèvol and Jordi Ferran Boleda

This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper — La Vanguardia — between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology — modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

May 18, 2017 Article
Discussing climate change online. Topics and perceptions in online climate change communication in different online public arenas

by Ines Lörcher and Monika Taddicken

How users discuss climate change online is one of the crucial questions (science) communication scholars address nowadays. This study contributes by approaching the issue through the theoretical concept of online public arenas. The diversity of topics and perceptions in the climate change discourse is explored by comparing different arenas. German journalistic articles and their reader comments as well as scientific expert blogs are analyzed by quantitative manual and automated content analysis (n=5,301). Findings demonstrate a larger diversity of topics and interpretations in arenas with low barriers to communication. Overall, climate change skepticism is rare, but mostly present in lay publics.

Volume 16 • Issue 02 • 2017

May 03, 2017 Article
Science communication as a field of research: identifying trends, challenges and gaps by analysing research papers

by Lars Guenther and Marina Joubert

Research in the field of science communication started emerging about 50 years ago and has since then matured as a field of academic enquiry. Early findings about research-active authors and countries reveal that scholarly activity in the field has traditionally been dominated by male authors from English-speaking countries in the West. The current study is a systematic, bibliographic analysis of a full sample of research papers that were published in the three most prominent journals in the field from 1979 to 2016. The findings reveal that early inequities remain prevalent, but also that there are indications that recent increases in research outputs and trends in authorship patterns ― for example the growth in female authorship ― are beginning to correct some of these imbalances. Furthermore, the current study verifies earlier indications that science communication research is becoming increasingly institutionalised and internationalised, as demonstrated by an upward trend in papers reflecting cross-institutional collaboration and the diversity of countries where authors are based.

Volume 16 • Issue 02 • 2017

Apr 18, 2017 Article
Building the economic-public relationship: learning from science communication and science studies.

by Fabien Medvecky and Vicki Macknight

There is a gap between the discipline of economics and the public it is supposedly about and for. This gap is reminiscent of the divide that led to movements for the public understanding of and public engagement with the natural sciences. It is a gap in knowledge, trust, and opinions, but most of all it is a gap in engagement. In this paper we ask: What do we need to think about ― and what do we need to do ― in order to bring economics and its public into closer dialogue? At stake is engaged, critical democracy. We turn to the fields of public understanding of science and science studies for our approach, finding three themes of particular relevance: understanding, expertise, and audience. We then discuss participatory budgeting (PB) as an example of fertile ground for engagement. We argue that with an economic-engagement focus, activities such as PB could be extended into the public-economics gap and provide avenues for an economic equivalent of participatory science: a form of participatory economics.

Volume 16 • Issue 02 • 2017