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Sep 30, 2020 Article

How public perceptions of social distancing evolved over a critical time period: communication lessons learnt from the American state of Wisconsin

by Kaiping Chen , Luye Bao , Anqi Shao , Pauline Ho , Shiyu Yang , Christopher D. Wirz , Dominique Brossard , Markus Brauer , Lori DiPrete Brown

Understanding how individuals perceive the barriers and benefits of precautionary actions is key for effective communication about public health crises, such as the COVID-19 outbreak. This study used innovative computational methods to analyze 30,000 open-ended responses from a large-scale survey to track how Wisconsin (U.S.A.) residents' perceptions of the benefits of and barriers to performing social distancing evolved over a critical time period (March 19th to April 1st, 2020). Initially, the main barrier was practical related, however, individuals later perceived more multifaceted barriers to social distancing. Communication about COVID-19 should be dynamic and evolve to address people's experiences and needs overtime.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Article

The landscape of disinformation on health crisis communication during the COVID-19 pandemic in Ukraine: hybrid warfare tactics, fake media news and review of evidence

by Sonny Patel , Omar Moncayo , Kristina Conroy , Doug Jordan , Timothy Erickson

The COVID-19 pandemic has impacted the world in ways not seen since the 1918–1920 Spanish Flu. Disinformation campaigns targeting health crisis communication during this pandemic seek to cripple the medical response to the novel coronavirus and instrumentalize the pandemic for political purposes. Propaganda from Russia and other factions is increasingly infiltrating public and social media in Ukraine. Still, scientific literature has only a limited amount of evidence of hybrid attacks and disinformation campaigns focusing on COVID-19 in Ukraine. We conducted a review to retrospectively examine reports of disinformation surrounding health crisis communication in Ukraine during the COVID-19 response. Based on the themes that emerged in the literature, our recommendations are twofold: 1) increase transparency with verified health crisis messaging and, 2) address the leadership gap in reliable regional information about COVID-19 resources and support in Ukraine.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Article

China and the battle to win the scientific narrative about the origin of COVID-19

by Daniel Lemus-Delgado

The emergence of COVID-19 represented a critical problem for the legitimacy and prestige of the Chinese Communist Party. The Chinese authorities had to fight not only to contain the spread of the virus but also to create a favorable public opinion about how they managed the crisis. Based on Foucault's approach to the “Regime of Truth”, this article analyzes the narrative surrounding the origin of the virus and how science was employed to lend it legitimacy. The article concludes by reviewing how the idea of science as a truth knowledge is used to construct a particular viewpoint, one focused on legitimizing the outbreak containment measures taken by the Chinese government.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 30, 2020 Article

Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis

by Zahaira Fabiola González Romo , Sofia Iriarte Aguirre , Irene Garcia Medina

Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.

Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Sep 21, 2020 Article

Addressing diversity in science communication through citizen social science

by Lissette Lorenz

This article seeks to address the lack of sociocultural diversity in the field of science communication by broadening conceptions of citizen science to include citizen social science. Developing citizen social science as a concept and set of practices can increase the diversity of publics who engage in science communication endeavors if citizen social science explicitly aims at addressing social justice issues. First, I situate citizen social science within the histories of citizen science and participatory action research to demonstrate how the three approaches are compatible. Next, I outline the tenets of citizen social science as they are informed by citizen science and participatory action research goals. I then use these tenets as criteria to evaluate the extent to which my case study, a community-based research project called ‘Rustbelt Theater’, counts as a citizen social science project.

Volume 19Issue 042020

Sep 07, 2020 Article

Operationalizing science literacy: an experimental analysis of measurement

by Meaghan McKasy , Michael Cacciatore , Leona Yi-Fan Su , Sara K. Yeo , Liane Oneill

Inequalities in scientific knowledge are the subject of increasing attention, so how factual science knowledge is measured, and any inconsistencies in said measurement, is extremely relevant to the field of science communication. Different operationalizations of factual science knowledge are used interchangeably in research, potentially resulting in artificially comparable knowledge levels among respondents. Here, we present data from an experiment embedded in an online survey conducted in the United States (N = 1,530) that examined the distribution of factual science knowledge responses on a 3- vs. 5-point response scale. Though the scale did not impact a summative knowledge index, significant differences emerged when knowledge items were analyzed individually or grouped based on whether the correct response was “true” or “false.” Our findings emphasize the necessity for communicators to consider the goals of knowledge assessment when making operationalization decisions.

Volume 19Issue 042020

Aug 17, 2020 Article

Listen to the audience(s)! Expectations and characteristics of expert debate attendants

by Nina Wicke , Monika Taddicken

Expert debates have become a popular form to inform the public about scientific issues. To deepen our knowledge about individuals who attend such formats and to investigate what they expect of the dissemination of science, this study analyzes the attendants of scientific expert debates and their expectations. Cluster analysis is applied to survey data (n=358) to explore whether distinct segments may be distinguishable within this supposedly homogeneous audience. Four different segments were identified and, overall, the findings indicate that attendants expect science communication to not only present scientific findings comprehensibly and from different perspectives, but also to create everyday life applicability, whereas interacting with scientists is of less interest.

Volume 19Issue 042020

Jul 08, 2020 Article

Expertise and communicating about infectious disease: a case study of uncertainty and rejection of local knowledge in discourse of experts and decision makers

by Jennifer Manyweathers , Mel Taylor , Nancy Longnecker

Despite Australian horse owners being encouraged to vaccinate their horses against Hendra virus to reduce the risk of this potentially fatal virus to horses and humans, vaccine uptake has been slow. Discourse around the vaccine has been characterised by polarisation and dissenting voices. In this study we interviewed horse owners (N=15) and veterinarians (N=10), revealing how expert knowledge, disqualification of lay knowledge and inadequate handling of uncertainty impacted divisive discourse around Hendra virus. We assert that more inclusive, reflective and ultimately more effective risk communication practices will result if the legitimacy of diverse knowledge sources and the inevitability of uncertainty are acknowledged.

Volume 19Issue 042020

Jun 08, 2020 Article

«Diamo l’assalto al cielo!» («Let’s assault the sky»): science communication between scientists and citizens and Lombardo Radice’s television in Italy in the years of the protests

by Fabio Lusito

The years of the protests marked a period of social turmoil in Italy. The critical impulses that developed within worker and student groups had political effects even on science. This paper aims to offer a historiographical description of some stages of the relationship between scientists and protesting movements, going back over the developments in science communication in Italy between the late sixties and the seventies, focusing on the case of Lucio Lombardo Radice and his work as a TV populariser. The reinterpretation of the recent past could be useful to better understand the contemporary developments in science communication from a historical perspective.

Volume 19Issue 032020

Jun 01, 2020 Article

Post-normal science communication: exploring the blurring boundaries of science and journalism

by Michael Brüggemann , Ines Lörcher , Stefanie Walter

This article provides a framework for analysing changes and continuities in science communication. The field is challenged by three contexts: (1) ‘post-normal situations’ of coping with uncertainties, value questions, an urgency to take action, and associated political pressures; (2) a dramatically changing media environment, and (3) a polarizing discourse culture. We refine the concept of post-normal science to make it more applicable to analyse public science communication in an era of digital media networks. Focussing on changes in the interactions between scientists and journalists, we identify two ideal types: normal and post-normal science communication, and conclude that the boundaries of science and journalism are blurring and under renegotiation. Scientists and journalists develop new shared role models, norms, and practices. Both groups are increasingly acting as advocates for common goods that emphasize the emerging norms of post-normal science communication: transparency, interpretation, advocacy and participation.

Volume 19Issue 032020

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