We used content analysis to analyse the representation of female scientists in animated short films on gender and science, selected from the Anima Mundi Festival, over 21 annual editions. In these films, female scientists are featured as ‘intelligent’, ‘dominant’ and ‘well respected’, adult, white, wearing a lab coat or uniform and working in laboratories and fieldwork. We identified a reconfiguration of the gender stereotype in films in which the female character is about to gain space and visibility. We also analysed films whose sexist foundations in the relationship between scientists and their interlocutors reinforce the reproduction of sexist and heteronormative stereotypes.
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Date of publication May 20, 2019 Category: Article
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Date of publication Apr 15, 2019 Category: Article
Learning from the news about the consequences of climate change: an amendment of the cognitive mediation model
In this study, we suggest to amending the cognitive mediation model of learning from the news to explain the impact of news coverage on climate change on the recipients' acquisition of knowledge about the consequences of climate change. To test our theoretical assumptions, we combine a content analysis of 29 news media channels with a two-wave panel survey before and after the release of the 5th IPCC report. Results show that the amount of information on the consequences of climate change used in print media and prior knowledge are the strongest predictors of the knowledge in the second panel wave.
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Date of publication Apr 08, 2019 Category: Article
Instagram and the science museum: a missed opportunity for public engagement
Science museums are missing an opportunity to promote informal education, scientific literacy, public engagement and public visibility of scientists outside of museum walls via Instagram. With an analysis of 1,073 Instagram posts, we show that museums are using Instagram as a promotional broadcasting tool, with a focus on end results of collections and curation work over communication of museum-led discovery and science as a process. We suggest that science museums create more Instagram posts that offer educational information and visibility of exhibit creation and museum researchers' work behind the scenes.
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Date of publication Mar 04, 2019 Category: Article
Witnessing glaciers melt: climate change and transmedia storytelling
The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling offers an effective approach for future scientific and environmental communication.
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Date of publication Feb 25, 2019 Category: Article
Societal problem solver or deficient discipline? The debate about social science in the online public sphere
This study uses the online discourse surrounding an Austrian publicly-funded study about “Islamic kindergartens” as a case study to approach communication about the social sciences in the online public sphere. Results from a discourse analysis of 937 user comments in online forums of two Austrian daily newspapers show that the social sciences are often referred to as a “special case”. While some use this argument to neglect its societal relevance, others use it to highlight its role as societal problem solver. Moreover, users discuss characteristics of “true” social scientists and scrutinise the independence of institutionalised social science.
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Date of publication Feb 05, 2019 Category: Article
Panel-based exhibit using participatory design elements may motivate behavior change
Meaningful science engagement beyond one-way outreach is needed to encourage science-based decision making. This pilot study aimed to instigate dialogue and deliberation concerning climate change and public health. Feedback from science café participants was used to design a panel-based museum exhibit that asked visitors to make action plans concerning such issues. Using intercept interviews and visitor comment card data, we found that visitors developed general or highly individualistic action plans to address these issues. Results suggest that employing participatory design methods when developing controversial socio-scientific exhibits can aid engagement. We conclude by recommending participatory strategies for implementing two-way science communication.
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Date of publication Jan 28, 2019 Category: Article
Does the messenger matter? Studying the impacts of scientists and engineers interacting with public audiences at science festival events
Over the past decade, science festival expos have emerged as popular opportunities for practicing scientists to engage in education outreach with public audiences. In this paper, a partial proportional odds model was used to analyze 5,498 surveys collected from attendees at 14 science expos around the United States. Respondents who report that they interacted with a scientist rated their experiences more positively than those who reported no such interaction on five categories: overall experience, learning, inspiration, fun, and awareness of STEM careers. The results indicate that scientists can positively affect audience perception of their experience at these large-scale public events.
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Date of publication Jan 22, 2019 Category: Article
“Going to these events truly opens your eyes”. Perceptions of science and science careers following a family visit to a science festival
Young people's decisions to study post-compulsory science are strongly influenced by the attitude of their parents, but many families, especially those from deprived backgrounds, see science as ‘narrow’ and ‘not for us’. We asked whether family attendance at a science festival — a growing but under-studied activity — could shift attitudes. Our mixed-methods study found parents from more deprived areas were disproportionately likely to say attendance had improved their perception of science. Parents from the most deprived areas were significantly more likely to feel increased positivity about their children pursuing science careers. Participants also reported learning about the breadth of careers in science. However we found no evidence that attendance boosted informal science activity in low-SES families.
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Date of publication Jan 17, 2019 Category: Article
Citizen science and the professional-amateur divide: lessons from differing online practices
Online citizen science platforms increasingly provide types of infrastructural support previously only available to organisationally-based professional scientists. Other practices, such as creative arts, also exploit the freedom and accessibility afforded by the World Wide Web to shift the professional-amateur relationship. This paper compares communities from these two areas to show that disparate practices can learn from each other to better understand their users and their technology needs. Three major areas are discussed: mutual acknowledgement, infrastructural support, and platform specialisation. We discuss the advantages and disadvantages of differing practices, and lessons that can be learnt for online citizen science platforms.
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Date of publication Jan 17, 2019 Category: Article
A sociotechnical system approach to virtual citizen science: an application of BS ISO 27500:2016
We discuss the potential application to virtual citizen science of a recent standard (BS ISO 27500:2016 “The human-centred organisation”) which encourages the adoption of a sociotechnical systems perspective across a wide range of businesses, organizations and ventures. Key tenets of the standard concern taking a total systems approach, capitalizing on individual differences as a strength, making usability and accessibility strategic objectives, valuing personnel and paying attention to ethical and values-led elements of the project in terms of being open and trustworthy, social responsibility and health and wellbeing. Drawing upon our experience of projects in our laboratory and the wider literature, we outline the principles identified in the standard and offer citizen science themed interpretations and examples of possible responses.