This study explores the types of actors visible in the digital science communication landscape in the Netherlands, Serbia and the U.K. Using the Koru model of science communication as a basis, we consider how science communicators craft their messages and which channels they are using to reach audiences. The study took as case studies the topics of climate change and healthy diets to enable comparison across countries, topics and platforms. These findings are compared with the results from a survey of over 200 science communication practitioners based in these countries. We find that although traditional media are challenged by the variety of different new entrants into the digital landscape, our results suggest that the media and journalists remain highly visible. In addition, our survey results suggest that many science communicators may struggle to gain traction in the crowded digital ecology, and in particular, that relatively few scientists and research institutions and universities are achieving a high profile in the public digital media ecology of science communication.
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May 10, 2021 Article
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May 10, 2021 Article
Challenges in the collaboration between researchers and in-house communication professionals in the digital media landscape
In the changing science communication landscape, researchers may govern their public science-society relations through the social media connections at their fingertips. However, digital media outreach may create challenges for researchers and cause changes in the communication professionals' role. The aim of this qualitative interview study was to enhance understanding of the challenges in the rarely explored organizational collaboration between researchers and communication professionals. The results identify ambiguous duties and responsibilities, as well as blurring boundaries of occupational roles and coordination challenges in content production.
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May 10, 2021 Article
Dimensions of trust in different forms of science communication: the role of information sources and channels used to acquire science knowledge
This paper investigates the dimensions of trust and the role of information sources and channels in developing differentiated forms of science communication. The discussions from two public consultations carried out in Italy and Slovakia about controversial science-related topics were quali-quantitatively content analysed. The results show that scientific knowledge pervades diverse communication spheres, producing differentiated paths of trust in science. Each path is determined by topics (environment or health-related), information sources and channels preferred, and specific features of the multifaceted notion of trust. The contribution discusses cross-national commonalities and specificities and proposes implications for science communication.
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May 10, 2021 Article
Communicating astronomy with the public: perspectives of an international community of practice
Communities of practice in science communication can make important contributions to public engagement with science but are under-researched. In this article, we look at the perspectives of a community of practice in astronomy communication regarding (relations with) their public(s). Most participants in this study consider that public(s) have several deficits and vulnerabilities. Moreover, practitioners have little to no contact with (and therefore make no use of) academic research on science communication. We argue that collaboration between science communication researchers and practitioners could benefit the science-public relationship and that communities of practice may be critical to that purpose.
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May 10, 2021 Article
Public online engagement with science information: on the road to a theoretical framework and a future research agenda
Internet technologies and specifically social media have drastically changed science communication. The public no longer merely consume science-related information but participate (for example, by rating and disseminating) and generate their own content. Likewise, scientists are no longer dependent on journalists as gatekeepers to spreading relevant information. This paper identifies and reflects on relevant theoretical strands that help to inform theoretical frameworks and research agendas. Therefore, we discuss the technological structures and resulting affordances, a new knowledge order and its actors, as well as trust and rationality as important constructs.
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May 10, 2021 Article
“Who is going to believe me, if I say ‘I'm a researcher?’” — Scientists' role repertoires in online public engagement
This article contributes to reflective practice amongst scientists who engage with citizens in the digital public sphere, by exploring the scientists' experiences and underlying perspectives on their role repertoires in online science-society interactions. Semi-structured interviews were held with 26 European scientists to investigate their focus and contribution in boundary interactions, perspective on appropriate model of science communication, and activities, outputs and addressees in the digital public sphere — together comprising a role repertoire. The intended role of scientists often did not match with their deployed repertoire in online interactions with citizens. Participants were left with the feeling that the digital public sphere provides hollow interactions, devaluates scientific expertise or even represents a hostile environment. In order to capitalise on the promise of the digital public sphere for constructive interactions with a diverse public, a reflective practice is needed that aligns scientists' intended contribution to science-society interactions with the scientists' perspective and deployed online repertoires.
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May 10, 2021 Article
The landscape of European science communication
European science communication project QUEST surveyed and reviewed different aspects of European science communication, including science journalism, teaching and training in science communication, social media activity, and science in museums. This article draws together themes that collectively emerge from this research to present an overview of key issues in science communication across Europe. We discuss four central dynamics — fragmentation within research and practice; a landscape in transition; the importance of format and context; and the dominance of critical and dialogic approaches as best practice — and illustrate these with empirical material from across our datasets. In closing we reflect upon the implications of this summary of European science communication.
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May 05, 2021 Article
Female voices marginalised in media coverage of science in Uganda, both as authors and sources
Studies on women's marginalisation as authors and sources of science stories in the media in developing countries are few, and fewer in the context of genetically modified organisms (GMOs). Using feminist media theory, this study surmises that women are accordingly underrepresented in GMO stories. Based on a content analysis of 317 stories published in two Ugandan newspapers, findings indicate that chances of females being published as authors and sources increase if they collaborate with a male. There is a need for female scientists to collaborate with male counterparts and journalists to increase their visibility in the media in an agricultural sector where women are great contributors to the labourforce.
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Apr 19, 2021 Article
Affordances and tensions in recording bird observations: how coordinators and volunteers perceive and experience citizen science in birding
Digital citizen science projects differ greatly in their goals and design. Tensions arise when coordinators' design choices and conceptions of citizen science conflict with users' motivations and expectations. In this paper, we use a combination of qualitative methods to gain new insights into the ways citizen science is understood and implemented digitally. This includes a study into the affordances of two citizen science portals for bird observations, and qualitative interviews with users and coordinators of the portals. This reveals tensions related to data sharing, community hierarchies, and communicated expectations. Awareness of these tensions can benefit the future design of online citizen science projects.
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Apr 12, 2021 Article
Policing orthodoxy on Wikipedia: Skeptics in action?
Wikipedia has been accused of being biased against challengers to scientific orthodoxy due to efforts by editors having affinities with the Skeptics movement. Examination of Wikipedia, including entries on fluoridation, the origin of AIDS and vaccination, reveals several characteristics typical of a Skeptics sensibility, including the definition of scepticism, lists of deviant ideas, derogatory labelling of heterodox viewpoints, and categories established without reference to reliable sources.