Widening participation in science is a long-held ambition of governments in the U.K. and elsewhere; however numbers of STEM entrants to university from low-socioeconomic status groups remain persistently low. The authors are conducting a long-term school-based space science intervention with a group of pupils from a very-low-participation area, and studied the science attitudes of the participants at the beginning of the programme. Key findings were that young people from the very-low-SES study cohort were just as interested in science study and science jobs as their peers nationally, and had a pre-existing interest in space science. Some participants, particularly boys, demonstrated a ‘concealed science identity’, in that they perceived themselves as a ‘science person’ but thought that other people did not. Boys tended to score higher on generalised ‘science identity’ measures, but the gender difference disappeared on more ‘realist’ measures. In addition, although participants agreed that it was useful to study science, they had little concrete idea as to why. These findings shed light on how science communicators can best address low-SES groups of young people with the aim of increasing their participation in science education and careers. We conclude that interventions with this group that focus on ‘aspiration raising’ are unlikely to be successful, and instead suggest that activities focus on how young people can see science as a realistic path for their future. It would be helpful for in-school programmes to allow young people an outlet to express their science identity, and to give information about the kinds of jobs that studying science may lead to. Further research into whether the gender split on idealist/realist measures of science identity persists over time would be of use.

This paper identifies the diverse ways in which participants engage with science, through the same citizen science project. Using multiple data sources, we describe various activities conducted by citizen scientists in an air quality project, and characterize the motivations driving their engagement. Findings reveal several themes, indicative of participants motivations and engagement; worried residents, education and outreach, environmental action, personal interest and opportunistic engagement. The study further illustrates the interconnectivity between science communication and citizen science practices and calls for nurturing this relationship for the mutual advancement of both fields.

U.S. and other publics perceive STEM (science, technology, engineering, and mathematics) fields as masculine and scientist as a male occupation, but Japanese public perception remains unstudied. Using an online survey, we identified keywords associated with physics, chemistry, mechanical engineering, information science, biology, and mathematics. A second online survey showed that the Japanese public perceived both keywords and fields as masculine. This trend was stronger in individuals with less egalitarian attitudes towards gender roles. We suggest that attitude towards gender roles contributes to the masculine image of science in Japan.

This paper analyzes a new initiative in Brazil’s ‘Ciência Hoje’ magazine, called “Interactive Articles”, aimed at understanding how stakeholders relate to interactivity when writing a science communication article. We investigated participation in two platforms (magazine website and Facebook page) and interviewed the authors concerning the tool’s impact on their articles. Comments were examined using intensity analysis and content analysis, while interviews were analyzed with the collective subject discourse method. The study concluded that the novel initiative presented positive results in terms of interactivity and was regarded as public engagement and contextual model of science communication from the interviewed authors.

Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.

‘Coronavirus Disease 2019 (COVID-19)’ is the neologism coined in reference to the pandemic disease currently affecting countries worldwide. The World Health Organization (WHO) was the international entity that coined this neologism in all its official languages, Arabic amongst them. However, in mass media, the most commonly used term is ‘coronavirus’, which is a meronymic denomination. This corpus-based case study aims at giving new insights into the creation of these neologisms in English and their equivalents in Arabic, and to the adequacy of the meronymic use of the term ‘coronavirus’ in the English and Arabic mass media.

Understanding how individuals perceive the barriers and benefits of precautionary actions is key for effective communication about public health crises, such as the COVID-19 outbreak. This study used innovative computational methods to analyze 30,000 open-ended responses from a large-scale survey to track how Wisconsin (U.S.A.) residents' perceptions of the benefits of and barriers to performing social distancing evolved over a critical time period (March 19th to April 1st, 2020). Initially, the main barrier was practical related, however, individuals later perceived more multifaceted barriers to social distancing. Communication about COVID-19 should be dynamic and evolve to address people's experiences and needs overtime.

The novel coronavirus (COVID-19) which was first reported in China's Wuhan province in December 2019 became a global pandemic within a few months. The exponential rise in COVID-19 cases globally was accompanied by a spike in misinformation about the pandemic, particularly on social media. Employing Social Network Theory as a lens, this qualitative study explores how selected international celebrities appropriated their Twitter micro-blogging pages to announce their COVID-19 infection to the world. The study finds that these celebrities can take advantage of their huge social media following to counter disinfodemic and promote awareness about health pandemics.

This paper offers an ethnographic account of the editorial response to the COVID-19 outbreak by the Science Media Center Germany. Ethnographic research data was gathered during a 4-week fieldstay in January 2020 which coincided with the first weeks of the COVID-19 outbreak. The findings offer insights into how the editorial staff grappled with the scientific non-knowledge and uncertainty that marked the initial phase of the global COVID-19 outbreak, while simultaneously dealing with acute journalistic demands for expertise.

Based on recent accounts of the sociology of expertise, we analyse the public contestation and expansion of expertise in the context of COVID-19. During the epidemic, the expertise of the Finnish Institute for Health and Welfare (THL), became increasingly contested. By exploring Twitter discussions concerning the actions of THL during the first months of the epidemic from January to mid-June 2020, we analyse the main motivations and arguments in this public contestation as well as the alternative forms of expertise proposed by the critics. We focus particularly on two forms of criticism arguing for what we call networked expertise: liberal crowdsourcing supporters and data-solutionists presenting alternative epidemiological models.