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Filter by author: Hiromi M. Yokoyama

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Dec 14, 2020 Practice Insight
Manga-based risk communication for the COVID-19 pandemic: a case study of storytelling that incorporates a cultural context

by Yasumasa Igarashi, Nozomi Mizushima and Hiromi M. Yokoyama

This article is about manga-based messaging for risk communication on COVID-19, describing the practice of collaboration between a group of experts and a popular manga artist. Collaborative storytelling through popular manga provides an effective discussion platform for diverse experts in various specialties, ages, and genders to discuss a topic in a short time. These “stories” can integrate social meaning, legitimacy, and a local context into scientific messages. They also provide the public with a deeper understanding of the messages through the characters and their “real-life” situations, as long as the messages remain consistent with the worldview of the original work.

Volume 19 • Issue 07 • 2020 • Special Issue: COVID-19 and science communication, Part II, 2020

Nov 02, 2020 Article
Masculine public image of six scientific fields in Japan: physics, chemistry, mechanical engineering, information science, mathematics, and biology

by Yuko Ikkatai, Azusa Minamizaki, Kei Kano, Atsushi Inoue, Euan McKay and Hiromi M. Yokoyama

U.S. and other publics perceive STEM (science, technology, engineering, and mathematics) fields as masculine and scientist as a male occupation, but Japanese public perception remains unstudied. Using an online survey, we identified keywords associated with physics, chemistry, mechanical engineering, information science, biology, and mathematics. A second online survey showed that the Japanese public perceived both keywords and fields as masculine. This trend was stronger in individuals with less egalitarian attitudes towards gender roles. We suggest that attitude towards gender roles contributes to the masculine image of science in Japan.

Volume 19 • Issue 06 • 2020

Mar 09, 2020 Article
Gender-biased public perception of STEM fields, focusing on the influence of egalitarian attitudes toward gender roles

by Yuko Ikkatai, Azusa Minamizaki, Kei Kano, Atsushi Inoue, Euan McKay and Hiromi M. Yokoyama

Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM fields are suitable for men. This suggests that gender-biased perceptions toward academic fields can still be found in Japan.

Volume 19 • Issue 01 • 2020

Aug 06, 2018 Article
Science created by crowds: a case study of science crowdfunding in Japan

by Yuko Ikkatai, Euan McKay and Hiromi M. Yokoyama

“Science crowdfunding” is a research funding system in which members of the public make small financial contributions towards a research project via the Internet. We compared the more common research process involving public research funding with science crowdfunding. In the former, academic-peer communities review the research carried out whereas the Crowd Community, an aggregation of backers, carries out this function in the latter. In this paper, we propose that science crowdfunding can be successfully used to generate “crowd-supported science” by means of this Crowd Community.

Volume 17 • Issue 03 • 2018

Jun 24, 2013 Article
Public anxiety, trust, and the role of mediators in communicating risk of exposure to low dose radiation after the Fukushima Daiichi Nuclear Plant explosion

by Saho Tateno and Hiromi M. Yokoyama

The explosion at the Fukushima Nuclear Plant highlighted serious social concerns about risk communications; the public found it difficult to take preventive actions based on scientific information of radioactive fallout. We investigated public perception of the risks from low dose radiation and the role of information providers through the Internet survey focusing on parents in four Japanese regional groups. Mothers felt more anxious than fathers in Fukushima but not in further groups, and that the furthest group felt the most ambiguous anxiety. Their anxiety derived from distrust of the government and uncertainty about scientific information, rather than the lack of knowledge although risk communication emphasized learning the scientific mechanism. The mediators should provide more information for individual decision-making of day-to-day risk management in regions with different levels of radiological contamination; key issues include improving parents’ perceived control to their lives and easing their tension of responsibility to children’s health.

Volume 12 • Issue 02 • 2013