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Sep 06, 2021 Article
Impacts of genre and access on science discussions: ‘The New Reddit Journal of Science’

by Ehren Helmut Pflugfelder and Alexander Mahmou-Werndli

Which genre of science writing contributes most to public understanding, and how does that understanding happen? Working within a science in society approach, this paper examines public engagement with science as it occurs in the comments and discussion boards of r/science. Researchers use content analysis to identify relevant concept categories and code comments for interaction with science content. The resulting data are analyzed by genre (scientific news journalism, press release, and research article) and open access status, revealing differences in public engagement with implications for science communicators and scholars seeking to understand how the public interacts with science news.

Volume 20 • Issue 05 • 2021

Aug 09, 2021 Article
A survey and evaluation of mobile apps in science centers and museums

by Maycon Gomes Barbosa, Luiz Antonio de Saboya and Diego Vaz Bevilaqua

This paper studies how science centers and museums around the world have used mobile apps with museum guide characteristics and tries to identify the best interface design principles to improve their use as a tool for interaction with the public. For this purpose, we mapped mobile apps from science centers and museums and applied an evaluation tool for each one to identify good practices. This allowed us to produce guidelines for identifying good practices in the development of apps as a way of expanding visitors' experience in these institutions through these devices.

Volume 20 • Issue 05 • 2021

Jul 29, 2021 Article
Animals of Instagram: taxonomic bias in science communication online

by Grace Heathcote

There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.

Volume 20 • Issue 04 • 2021

Jul 21, 2021 Article
Science communicators intimidated: researchers' freedom of expression and the rise of authoritarian populism

by Esa Valiverronen and Sampsa Saikkonen

In this article, we explore scientists' freedom of expression in the context of authoritarian populism. Our particular case for this analysis is Finland, where the right-wing populist Finns Party entered the government for the first time in 2015. More recently, after leaving the government in 2017, the party has been the most popular party in opinion polls in 2021. We illustrate the current threats to Finnish researchers' freedom of expression using their responses on three surveys, made in 2015, 2017 and 2019. We focus on politically motivated disparagement of scientists and experts, and the scientists' experiences with online hate and aggressive feedback. Further, we relate these findings to the recent studies on authoritarian populism and science-related populism. We argue that this development may affect researchers' readiness to communicate their research and expertise in public.

Volume 20 • Issue 04 • 2021

Jul 05, 2021 Article
Exploring the use of positive humour as a tool in science communication: do science and non-science undergraduates differ in their receptiveness to humour in popular science articles?

by Alfred Chan and Chammika Udalagama

This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.

Volume 20 • Issue 04 • 2021

Jun 21, 2021 Article
Providing health information via Twitter: professional background and message style influence source trustworthiness, message credibility and behavioral intentions

by Lars König and Priska Breves

Since the COVID-19 pandemic hit the global community, politicians as well as scientists increasingly turn to Twitter to share urgent health information using various message styles. The results of our 2x2 between-subject experiment show that if a Tweet is written in lower-case letters, participants perceive the information source as more trustworthy. Furthermore, the information is perceived as more credible, and people are more willing to read the health information and share it via social media. Furthermore, scientists are perceived as possessing more expertise than politicians. However, politicians are perceived as possessing more integrity and benevolence than scientists.

Volume 20 • Issue 04 • 2021

Jun 07, 2021 Article
Undifferentiated optimism and scandalized accidents: the media coverage of autonomous driving in Germany

by Lena Jelinski, Katrin Etzrodt and Sven Engesser

When, to what extent and under what conditions autonomous driving will become common practice depends not only on the level of technical development but also on social acceptance. Therefore, the rapid development of autonomous driving systems raises the question of how the public perceives this technology. As the mass media are regarded as the main source of information for the lay audience, the news coverage is assumed to affect public opinion. The mass media are also frequently criticized for their inaccurate and biased news coverage. Against this backdrop, we conducted a content analysis of the news coverage of autonomous driving in five leading German newspapers. Findings show that media reporting on autonomous driving is not very detailed. They also indicate a slight positive bias in the balance of arguments and tonality. However, as soon as an accident involving an autonomous vehicle occurs, the frequency of reporting, as well as the extent of negativity and detail increase. We conclude that well-informed public opinion requires more differentiated reporting — irrespective of accidents.

Volume 20 • Issue 04 • 2021

May 10, 2021 Article
Public online engagement with science information: on the road to a theoretical framework and a future research agenda

by Monika Taddicken and Nicole Krämer

Internet technologies and specifically social media have drastically changed science communication. The public no longer merely consume science-related information but participate (for example, by rating and disseminating) and generate their own content. Likewise, scientists are no longer dependent on journalists as gatekeepers to spreading relevant information. This paper identifies and reflects on relevant theoretical strands that help to inform theoretical frameworks and research agendas. Therefore, we discuss the technological structures and resulting affordances, a new knowledge order and its actors, as well as trust and rationality as important constructs.

Volume 20 • Issue 03 • 2021 • Special Issue: Re-examining Science Communication: models, perspectives, institutions, 2021

May 10, 2021 Editorial
Rethinking science communication in a changing landscape

by J. F. H. Kupper, Carolina Moreno and Alessandra Fornetti

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.

Volume 20 • Issue 03 • 2021 • Special Issue: Re-examining Science Communication: models, perspectives, institutions, 2021

May 10, 2021 Article
Supporting quality in science communication: insights from the QUEST project

by Ilda Mannino, Laura Bell, Enrico Costa, Matteo Di Rosa, Alessandra Fornetti, Suzanne Franks, Claudia Iasillo, Neil Maiden, Arko Olesk, Jacopo Pasotti, Berit Renser, Joseph Roche, Barbara Schofield, Roberta Villa and Fabiana Zollo

The promotion of quality is a critical aspect to consider in the re-examination of science communication. This problem is analysed in the research carried out by the QUEST project, as featured in this paper. Engaging key stakeholders in a codesign process — through interviews, focus groups, workshops and surveys — the research identified barriers to quality science communication and on the basis of these, proposes a series of tools and supporting material that can serve as incentives toward quality science communication for different stakeholders across the fields of journalism, social media, and museum communication. And it highlights in particular the significance of training in order to promote professionalism amongst communicators.

Volume 20 • Issue 03 • 2021 • Special Issue: Re-examining Science Communication: models, perspectives, institutions, 2021