There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.

In this article, we explore scientists' freedom of expression in the context of authoritarian populism. Our particular case for this analysis is Finland, where the right-wing populist Finns Party entered the government for the first time in 2015. More recently, after leaving the government in 2017, the party has been the most popular party in opinion polls in 2021. We illustrate the current threats to Finnish researchers' freedom of expression using their responses on three surveys, made in 2015, 2017 and 2019. We focus on politically motivated disparagement of scientists and experts, and the scientists' experiences with online hate and aggressive feedback. Further, we relate these findings to the recent studies on authoritarian populism and science-related populism. We argue that this development may affect researchers' readiness to communicate their research and expertise in public.

This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.

Since the COVID-19 pandemic hit the global community, politicians as well as scientists increasingly turn to Twitter to share urgent health information using various message styles. The results of our 2x2 between-subject experiment show that if a Tweet is written in lower-case letters, participants perceive the information source as more trustworthy. Furthermore, the information is perceived as more credible, and people are more willing to read the health information and share it via social media. Furthermore, scientists are perceived as possessing more expertise than politicians. However, politicians are perceived as possessing more integrity and benevolence than scientists.

When, to what extent and under what conditions autonomous driving will become common practice depends not only on the level of technical development but also on social acceptance. Therefore, the rapid development of autonomous driving systems raises the question of how the public perceives this technology. As the mass media are regarded as the main source of information for the lay audience, the news coverage is assumed to affect public opinion. The mass media are also frequently criticized for their inaccurate and biased news coverage. Against this backdrop, we conducted a content analysis of the news coverage of autonomous driving in five leading German newspapers. Findings show that media reporting on autonomous driving is not very detailed. They also indicate a slight positive bias in the balance of arguments and tonality. However, as soon as an accident involving an autonomous vehicle occurs, the frequency of reporting, as well as the extent of negativity and detail increase. We conclude that well-informed public opinion requires more differentiated reporting — irrespective of accidents.

This study explores the types of actors visible in the digital science communication landscape in the Netherlands, Serbia and the U.K. Using the Koru model of science communication as a basis, we consider how science communicators craft their messages and which channels they are using to reach audiences. The study took as case studies the topics of climate change and healthy diets to enable comparison across countries, topics and platforms. These findings are compared with the results from a survey of over 200 science communication practitioners based in these countries. We find that although traditional media are challenged by the variety of different new entrants into the digital landscape, our results suggest that the media and journalists remain highly visible. In addition, our survey results suggest that many science communicators may struggle to gain traction in the crowded digital ecology, and in particular, that relatively few scientists and research institutions and universities are achieving a high profile in the public digital media ecology of science communication.

This paper explains how a participative approach was used to collect first-hand citizens’ suggestions on how to improve science communication regarding Climate Change. A public consultation involving citizens from 5 different European countries revealed various perspectives concerning their communication preferences on scientific topics. Five main themes emerged following citizens' proposals for better communication and involvement: producer of information, medium, message strategies, audiences and areas of action and engagement.

The promotion of quality is a critical aspect to consider in the re-examination of science communication. This problem is analysed in the research carried out by the QUEST project, as featured in this paper. Engaging key stakeholders in a codesign process — through interviews, focus groups, workshops and surveys — the research identified barriers to quality science communication and on the basis of these, proposes a series of tools and supporting material that can serve as incentives toward quality science communication for different stakeholders across the fields of journalism, social media, and museum communication. And it highlights in particular the significance of training in order to promote professionalism amongst communicators.

This paper investigates the dimensions of trust and the role of information sources and channels in developing differentiated forms of science communication. The discussions from two public consultations carried out in Italy and Slovakia about controversial science-related topics were quali-quantitatively content analysed. The results show that scientific knowledge pervades diverse communication spheres, producing differentiated paths of trust in science. Each path is determined by topics (environment or health-related), information sources and channels preferred, and specific features of the multifaceted notion of trust. The contribution discusses cross-national commonalities and specificities and proposes implications for science communication.

Internet technologies and specifically social media have drastically changed science communication. The public no longer merely consume science-related information but participate (for example, by rating and disseminating) and generate their own content. Likewise, scientists are no longer dependent on journalists as gatekeepers to spreading relevant information. This paper identifies and reflects on relevant theoretical strands that help to inform theoretical frameworks and research agendas. Therefore, we discuss the technological structures and resulting affordances, a new knowledge order and its actors, as well as trust and rationality as important constructs.