Publications including this keyword are listed below.
Satire has long been used as a tool in social commentary and political communication, and in some cases this has extended to commentary about science and its role in policy. This is certainly the case for the recent Adam McKay film, ‘Don't look up’, where an allegorical story about a comet heading for Earth is used to satirise the current political and media response to the climate catastrophe. While the film succeeds in making its point, how the humour interacts with objectives of science communication highlights some risks of using satire where there's overlap between the subject of the satire and a potential audience for communication.
One of the recent “crises” experienced by science is associated with a decline in its public support. We conducted two factorial surveys among university students aiming at broadening our understanding of the information cues influencing the wider publics' judgments of science. We found that sociological and criminological research results are perceived as less plausible compared to neuroscientific and physiological research, but as more plausible than results from genetics. In contrast with the previous data on the importance of funding and institutional prestige cues as the indirect indicators of the research quality among academic experts, we discovered the absence of any effects of funding or institutional prestige for the selected type of general audience.
The practice of science communication is fundamentally changing. This requires science communication practitioners to continuously adapt their practice to an ever-changing ecosystem and highlights the importance of reflective practice for science communication. In this study, we supported 21 science communication practitioners in developing a reflective practice. Our study shows that reflective practice enabled practitioners in becoming aware of their own stance towards science or assumptions regarding audiences (single-loop learning), underlying and sometimes conflicting values or worldviews present in science communication situations (double-loop learning), and facilitated practitioners to adapt their practice accordingly. Triple-loop learning, allowing practitioners to fundamentally rethink and transform their mode of science communication, was less observed. We argue that reflective practice contributes to opening-up public conversations on science — including a conversation on underlying values, worldviews, and emotions, next to communicating scientific facts.
Volume 21 • Issue 04 • 2022 • Special Issue: Responsible science communication across the globe
YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.
In recent years, access to science content production has been democratized. New actors can make their discourses reach large audiences through popular platforms with no institutional gatekeeping. However, it remains unclear which conceptions of the science-society relationship underlie science content created by non-corporate individuals. To explore how science communication cultures of boosters and critics inform this kind of science content in Spanish, we conducted a qualitative content analysis of a sample of 50 videos from ten YouTube science channels. Our results suggest that more accessible science communication does not necessarily entail a democratized view of science but may reinforce a traditional perspective.
Participatory media has the ability to engage people in stories of science in ways that are personal, profound and culturally relevant. This essay launches from my experience as a scientist-turned-filmmaker and my establishment of the Ocean Media Institute, a global media collective that serves as a participatory platform for the communication of ocean science. Through collaboration and innovation, we as science storytellers have the ability to shape narratives that are factual, evidence-based and embrace greater inclusivity. Only when we invite diverse perspectives that draw from all ways of knowing, will we be able to provoke deeper dialogue and ignite change.
Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.
Accurate news media reporting of scientific research is important as most people receive their health information from the media and inaccuracies in media reporting can have adverse health outcomes. We completed a quantitative and qualitative analysis of a journal article, the corresponding press release and the online news reporting of a scientific study. Four themes were identified in the press release that were directly translated to the news reports that contributed to inaccuracies: sensationalism, misrepresentation, clinical recommendations and subjectivity. The pressures on journalists, scientists and their institutions has led to a mutually beneficial relationship between these actors that can prioritise newsworthiness ahead of scientific integrity to the detriment of public health.
The article presents the results of a survey of science journalists from six world regions about their work during the COVID-19 pandemic. The responses show perception of increasing workload for most participants. Local scientists and peer-reviewed articles are the main sources. According to the respondents, scientists have become more available during the pandemic. The use of preprint articles was a frequent practice, but a considerable proportion declared they did not adopt different procedures when reporting them. Most also said they take fake news into account when writing their stories.
Physics is often perceived as difficult, but there has been little research on how physics is reported in the media. In this two-stage content analysis, we examine the portrayal of physics in five major Dutch newspapers. Results show that astronomy and astrophysics is the most prominent field. Furthermore, newspaper articles are triggered almost equally by scientific and non-scientific events. Finally, the majority of described physics concepts are framed as difficult, but journalists do provide explanations for them.