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Sep 04, 2017 Article
Are audiences receptive to humour in popular science articles? An exploratory study using articles on environmental issues

by Bruno Pinto and Hauke Riesch

This study aims to test the perceptions of audiences to positive and non-aggressive humour in two popular articles. The themes were the effects of climate change on biodiversity and the over-exploitation of species. Both articles were published on-line at a Portuguese environmental site, and readers were asked to answer to an on-line survey. A total of 159 participants submitted their answers concerning their receptiveness to the humour, demographic information and comments. Results showed that the use of humour in popular articles is considered valuable for the majority of these readers, but different degrees of receptiveness suggest caution in its use.

Volume 16 • Issue 04 • 2017