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• Date of publication Mar 04, 2025 Category: Book Review

  Reviewed book: “The Science Media Interface: on the Relation Between Internal and External Science Communication”

  by Laura Moorhead

  The Science Media Interface explores how scientists and their institutions orient their research and publication criteria and processes towards those of journalists and media organizations as a way to gain public attention. The editors present an impressive range of methods, from bibliometrics, an adaptation of the Delphi method, ethnography, mixed-methods analysis, and the path analysis method.

  Volume 24 • Issue 01 • 2025

• Date of publication Aug 07, 2023 Category: Article

  "It's my job": a qualitative study of the mediatization of science within the scientist-journalist relationship

  by Laura Moorhead , Alice Fleerackers , Lauren Maggio

  Through 19 interviews with scientists, this study examines scientists' use of media logic and their relationships with journalists using research as the focal point. The authors identified that the scientists shared a basic understanding of media logic classified in three patterns. Two patterns were previously identified by Olesk: 1) adaption (ability to explain research in a simple, engaging fashion but with a reactive approach to journalist interaction) and 2) adoption (proactively create and manage media interactions for strategic aims through a more active use of media logic). The other emerged as a new, third pattern, affiliation (enthusiastic contributors to journalists' production practices and desire to engage in public outreach).

  Volume 22 • Issue 04 • 2023