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Jul 17, 2023 Article
Science by means of memes? Meanings of Covid-19 in Brazil based on Instagram posts

by Wilmo Ernesto Francisco Junior, Tereza Cristina Cavalcanti de Albuquerque, Biânca Luiz dos Santos Costa and Rafaella Lima Gomes

This study aimed at analyzing Brazilian memes posted on Instagram about Covid-19, in which scientific concepts were intertwined with the message. The research was based on virtual ethnography and the analysis considered the multimodal structure of memes following principles of the Grammar of Visual Design. Only twelve memes out of a universe of 83 identified (14.5%) presented knowledge about science interdependently with meanings that could be produced. One of the core aspects is the complexity of both representations and scientific concepts in memes about Covid-19. Scientific aspects, humor and irony were associated with social and political criticism through different multimodal interactions.

Volume 22 • Issue 04 • 2023