The purpose of this study is to show how intuitive epistemic beliefs and intuitive epistemic social identity contribute to misperceptions about science. Using a misleading clean energy meme for context, online survey results (U.S. only, N = 192) show that intuitive epistemic beliefs are negatively associated with interpreting the meme in a way that aligns with scientific consensus. This study also shows that social identity contributes to the misinterpretation. Results affirm the importance of science communication that resonates with people who trust their intuition.

Scientific press releases are reaching the public directly through press reproduction and institutional dissemination. Science News Agencies (SNAs) mediate this process, distributing texts to thousands of journalists while also "leaking" them on their websites and social media. This comparative case study examines four SNAs — BORI, SMC UK, AlphaGalileo, and EurekAlert! — regarding their role in circulating public scientific information. Through literature review, SNA analysis and principles such as openness and inclusion in science, we converted scholars' concerns into a preliminary index potentially capable of assessing SNAs' public suitability. SARP (Social Adequacy Rating for Press Releases) suggests a shift from purely public relations content towards serving the public interest, highlighting areas needing attention in SNAs' social function, to be refined in future research. Clear guidelines, links to open scientific articles, and explicit notices on press releases’ purposes are simple yet effective ways to address issues concerning science public relations' pervasiveness in the public sphere.

This study investigates how Germany’s anti-lockdown and anti-vaccine protest movement, led mainly by the Querdenken network, allied with conspiracist and far-right groups, utilized scientific authority while opposing COVID-19 policy. We analyse posts published in 161 public Telegram channels using a computational pipeline that combines named-entity recognition, structural topic modeling, a BERT sentiment classifier, and an open-source large language model, Mixtral. We report that mentions of scientific information surged during periods of heightened policy uncertainty (e.g., national lockdowns and the vaccine-mandate debate), indicating tactical appeals to epistemic authority. References to science were initially scarce rather than hostile, but evolved into a selective, strategic endorsement: protest communities increasingly cherry-picked scientific claims to delegitimize containment measures (foremost, vaccination) while sidelining evidence contradicting their narrative. The findings show that, even among actors who reject official institutions, appeals to scientific language are strategically deployed as a discursive resource.

Digital games in museums face the challenge of translating complex scientific concepts into engaging experiences that facilitate both individual learning and peer discussion. This practice insight examines Symbiosville, a touchscreen learning game designed using an event $\rightarrow$ choice $\rightarrow$ consequence pedagogical model to increase visitor understanding of the human microbiome's role in health. Through visitor observations and survey data, this case study demonstrates how evidence-based game mechanics can effectively communicate microbiome science, with players successfully understanding relationships between personal choices and microbiome health. However, the study revealed limitations in encouraging peer-to-peer learning in museum environments, where individual screen-based interactions can inhibit social engagement despite networked game features. The analysis identifies key design considerations for science communication practitioners developing digital learning games for informal settings, including the tension between personalised experiences and collaborative learning.

Online citizen science platforms for nature observations provide valuable data for nature enthusiasts and scientists, but typically emotions and feelings experienced in nature are not shared there. Through focus groups with users of the Dutch citizen science platform Waarneming.nl, we explored how affective nature experiences are shared. We found that citizen scientists exchange affective experiences through face-to-face conversations or social media and hear about others’ experiences through traditional media. Affects are shared to enthuse others to go into nature, respect or connect more with nature, feel recognized and cope with varying affects experienced in response to environmental loss. Yet, these affects are generally not shared on platforms like Waarneming.nl as these media are associated with knowledge production, science and policy, which users perceive to be in opposition to affect. We reflect on this perceived tension between science and affect, suggesting potential ways to overcome this.

Early career researchers (ECRs) are increasingly socialised in professional environments where science communication is seen as part of their academic role. ECRs respond to these expectations differently, shaped in part by social relationships within and beyond academia. This study uses ego-network interviews with 24 highly communicative STEM (Science, Technology, Engineering, Mathematics) ECRs in Germany to examine how social relationships influence the importance as well as the integration of science communication in their professional identity. Results show that recognition and support often come from private contacts and the science communication community, while workplace environments are perceived as less supportive and formative. Moreover, different formats and processes of science communication seem to be tied to distinct networks and underlying communication motives.

In recent years, nuclear energy has regained public interest as a method of maintaining reliable power supply during the transition away from fossil fuels and other non-renewable energy sources towards renewable energy. However, lack of public support for maintaining or expanding nuclear power, particularly from Democrats, stands in the way of widespread adoption in the U.S. We use an experimental design (N = 1,624) to investigate consensus messaging, social identity cues, and topic frames as potential message features that alter public support for nuclear power. Results offer practical implications about improving how nuclear power is described to different audiences in public communication about science.

This essay proposes terroir as a metaphor for rethinking science communication. In contrast to dominant calls for a science of science communication, grounded in broadly replicable and generalisable methods, we suggest that communication practices are fundamentally shaped by the particularities of place, people, histories, and more-than-human relations. Drawing on the agricultural origins of terroir, we argue that good science communication is not about imposing control but about cultivating resonance within specific ecosystems of meaning. This perspective also invites us to recognise the value of intuitive knowledge, local practice, and arts-based methods, which are often excluded from dominant frameworks. As part of the research programme Addressing Sustainability with Arts-Based Science Communication, we explore co-creative, arts-based approaches that surface emotional, sensory, and contextual dimensions of sustainability science communication. Ultimately, we call for a shift: from the search for universal best practices to the careful, situated crafting of an arts of science communication.

Researchers and practitioners have emphasised the importance of evaluating science communication, but agree that, on the one hand, much research on evaluation does not find its way into practice, and on the other, researchers do not fully benefit from the wealth of data that practitioners produce. Using semi-structured interviews with heads of communications at different research organisations in four countries we show that practitioners agree on the importance of evaluation, but that obstacles to evaluation cut across organisational characteristics and countries. Our interviews suggest that communications leaders have a strong interest in working with researchers, and we discuss their proposals for practice-research interfaces that could improve evaluation practice.