Two studies, using real-time response measurement and interviews, explore how German recipients assess the trustworthiness of a voice-based communicative AI conveying science-related information with empathic and humorous expressions. In both a laboratory and an online study, humor was associated with short-term declines in trustworthiness, reflecting cultural expectations and appreciation of objectivity and neutrality. In contrast, empathic expressions are rated more trustworthy, but evoke less conspicuous effects. Cluster analysis identified four distinct patterns of evaluation, with two groups largely unaffected by affective cues and two skeptical of humor, underscoring the importance of personalization and adaptation in designing trustworthy communicative AI for science communication.

This paper uses New Zealand’s AF8 [Alpine Fault Magnitude 8] program, designed to build resilience and preparedness for earthquakes, as a real-world example to explore how emotional appeals can affect preparedness intentions within the emergency management sector. Drawing on template analysis of 14 artifacts from AF8’s communication material and 34 semi-structured interviews with emergency management stakeholders (the AF8 material’s primary audience), the study examines how emotional appeals are strategically employed and perceived in practice.  Findings contextualize theoretical understandings of how risk communication can balance fear and anxiety with positive emotions like fascination and confidence using tools such as vivid imagery, narrative framing, and certainty. The research offers empirical insights into how emotional appeals are used and perceived in risk communication, providing a foundation for developing future hazard communication strategies grounded in real-world application.

This paper uses the Aristotelian concept of pathos to investigate how scientists can persuade their audiences through emotional appeals in science crowdfunding videos (SCVs). SCVs are short videos created to promote and fund a research project through online crowdfunding platforms, and represent an emerging genre of science communication that connects experts and audiences. By adopting a linguistic and semiotic approach, a sample of 50 SCVs was analysed with qualitative analysis software to identify linguistic and non-linguistic resources that could appeal to viewers' emotions. The findings show a strong emphasis on positive emotional appeals, particularly strategies that foster kindness and friendship between scientists and audiences. In contrast, appeals to fear and pity were minimal, suggesting that SCVs focus mostly on building trust and empowering potential donors rather than evoking urgency or guilt. These results shed light on the role of emotions in science communication, particularly in the context of research funding.

This article adopts the perspective of inclusive science communication by approaching the interface between science, technology, intersectionality, and the experience of female Quilombola leaders in Minas Gerais, Brazil. Quilombolas are an ethnic-racial group of Black origins associated with oppression and resistance over the centuries, particularly against slavery during the colonial period. The primary strategy for engaging these women with science was the web series Meios de Prosa (Means of Prose), developed across three seasons. Twelve women, aged between 21 and 73, shared their experiences of early labor, racism, community leadership, and resistance in the context of their access, use, and appropriation of information and communication technologies (ICT).

Philip Cohen argues for social scientists to be active citizens, intervening in public debates with the legitimacy that their expertise gives them. His advocacy and advice for “citizen scholarship” are guided by his own experience.

Promoting inclusion in science is essential for enhancing public understanding, strengthening science literacy, and addressing structural barriers to participation. To support this goal, we organized a science fair in a suburban city near Paris (France), featuring hands-on, inquiry-based activities designed to be accessible and inclusive. The event attracted a diverse audience, including groups underrepresented in science due to gender and socioeconomic background. Participant feedback emphasized the value of active engagement and direct interaction with scientists. Our findings demonstrate that inclusive, community-based outreach can effectively foster interest in science and support broader participation.

This paper proposes a framework to guide cross-national, comparative research on science communication. Current research often relies on ad-hoc criteria for selecting countries (such as geographic proximity) or on pragmatic considerations (like data availability), which may limit the ability to capture broader contexts or identify the cases best suited for analysis. Drawing on the ecosystems concept, we integrate theoretical perspectives on political systems, academic systems, and media systems to identify a set of ideational and structural factors that are essential for understanding country variations in science communication: political system settings, the role of the state/market, political attention to science communication, and societal values and norms. Based on these, we suggest (and preliminarily illustrate) a typology of four ideal-types of science communication ecosystems — public-service-oriented, market-oriented, state-centred and fragmented — that could guide and should be tested in future research.

While social media has been praised for youth engagement with science, evidence of its impacts remains fragmented. This scoping review reports on the impacts of social-media-based science communication on young audiences. A PRISMA-guided database search yielded 2,257 articles, which were screened to include only empirical articles studying social media’s behavioral, attitudinal, and cognitive impacts on audiences, including youth, in science or health contexts. Using Directed Qualitative Content Analysis, the impacts desired, measured, and observed were categorized in the 35 remaining articles. The most desired and measured impact was knowledge gain, while the most observed outcomes were interest and trust in science. Many studies desired specific impacts but failed to measure them. Impactful content was relevant, visually appealing, and emotionally engaging. However, studies recognized that unreliable actors may also manipulate these characteristics to spread misinformation. While many science communicators assume the importance of social-media-based science communication for young audiences, evidence of observed outcomes is limited and specific to platforms and topics. 

Public engagement plays a crucial role in wildlife conservation by bridging scientific and community-driven communication. However, conservation communication often faces conflicts and challenges in stakeholder engagement. This study examines the role of public engagement in establishing Raimona National Park (RNP), focusing on interactions between scientific communication from conservationists and culturally informed communication from local communities. By analyzing survey responses from 340 participants and participatory observations, this research explores how structured public engagement contributes to conflict resolution and long-term park management. The study also highlights the role of NGOs, governance structures, and behavioral change in shaping conservation outcomes in the Raimona landscape.