Shared gatekeeping: comparing relevance criteria for selecting science information
Volume 25 • Issue 5 • 2026 • Transitions in Science Communication: Continuity and Change (PCST 2025)
1136 publications found
Volume 25 • Issue 5 • 2026 • Transitions in Science Communication: Continuity and Change (PCST 2025)
This response to the commentary “Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment” argues that the field would benefit from more attention to the persuasion literature, not less. A primary element of this argument is that a nuanced understanding of persuasion research can provide opportunities to achieve a wide range of goals — including empowering others — in ethical, evidence-based ways.
Publisher's note: this letter refers to Does science communication have its goals wrong? From persuading science skeptics to promoting scientific empowerment
Awe-inspiring science events—from astronomical phenomena to scientific breakthroughs—are increasingly consumed through rich audio-visual formats that captivate global audiences. This study explores the psychological mechanisms through which the modality of science media events affects audience’s intention of science information-seeking. An online experiment (N = 356) reveals that experiencing a science event in a rich audio-visual format (vs. a lean textual-imagery format) evokes stronger awe which diminishes the sense of self. This awe-induced perception of small self, in turn, produces a paradoxical outcome: it simultaneously increases thought-provoking reflection, which boosts science information-seeking intention, while decreasing perceived self-efficacy, which suppresses the same intention. These opposing pathways cancel each other out, resulting in no net impact on science information-seeking intention. We discuss implications for science communicators seeking to leverage awe-inspiring media to foster public engagement with science.