Publications

Sep 18, 2023 Practice Insight
How to save the world with zombies? — A scientainment approach to engage young people

by Petra Bättig-Frey, Mirjam West, Rahel Skelton and Verena Berger

When trying to sensitize adolescents for sustainability, innovative communication approaches are needed. In the outdoor escape “Zombie mission”, players follow a story and try to save the world by solving puzzles about sustainability topics with scientific information found in the university gardens. This study investigates to whom this scientainment approach appeals and whether it can impart knowledge and raise interest in science and the environment. A mixed methods approach was adopted using questionnaires and interviews. The results suggest that the game is a promising tool for communicating sustainability to adolescents, even those who may not have had prior interest in the environment or science. Participants enjoyed the activity and gained new knowledge as a result.

Volume 22 • Issue 05 • 2023

Sep 11, 2023 Article
Tools to communicate science: looking for an effective video abstract in Ecology and Environmental Sciences

by Miguel Ferreira, António Granado, Betina Lopes and João Loureiro

Video abstracts, filmed versions of scientific written abstracts, are an exciting trend in the world of online science videos, but, to date, the classification, conception and reception of these videos still need to be explored. This study aims to identify the most and least valued features, exploring future guidelines for producing an effective video abstract. For this purpose, 30 science video experts watched 21 video abstracts and filled out a questionnaire. Content analysis showed that video abstracts in Ecology and Environmental Sciences should be short, clear, objective, creative, dynamic and informative, mixing impactful live images with animation.

Volume 22 • Issue 04 • 2023

Sep 05, 2023 Article
“We are capable and we must not be silent!”: the science-theatre interface as a catalyst for female empowerment

by Gabriela Reznik and Carla Almeida

We aim to understand the audience's theatrical experience of “Cidadela” — a play produced by Museu da Vida Fiocruz — and if/how it encouraged the spectators to reflect on structural sexism, which is its core theme. After analysing 299 questionnaires, we found that the audience recognised the theme as both relevant and topical and they identified and related various scenes to their own lived experiences. The play encouraged the audience to reflect on different dimensions of female empowerment, particularly the psychological and political ones. It is, therefore, worth emphasising the potential of theatre in raising awareness, evoking empathy and inspiring young people to strive for freedom and autonomy, which seems to us fundamental for young women to get closer to science and increasingly identify themselves with it.

Volume 22 • Issue 04 • 2023

Aug 21, 2023 Essay
Looking back to launch forward: a self-reflexive approach to decolonising science education and communication in Africa

by Temilade Sesan and Ayodele Ibiyemi

The imbalance in the global scientific landscape resulting from the enduring legacy of colonialism in the south and the hegemony of scientific paradigms originating in the north is immense. Our paper makes a case for employing traditional knowledge systems and paradigms as tools for redressing this imbalance in African societies. To achieve this goal, the paper argues, scholars and science communicators must actively pursue a radical, “power-literate” agenda of scientific decolonisation on the continent. Central to this mission is the need for scholars to be equipped with a keen sense of the past — including an understanding of what worked for knowledge production and perpetuation in pre-colonial African societies — without which science education and communication in those societies will remain untethered from the realities of the present and their visions for the future. Concurrently, attention must be given to nurturing home-grown paradigms and platforms for research in higher education that are rigorous yet unencumbered by the age-long tendency to refract African experiences through northern lenses.

Volume 22 • Issue 04 • 2023

Aug 21, 2023 Essay
Response to: “Looking back to launch forward: a self-reflexive approach to decolonising science education and communication in Africa”. Decoloniality opens up new epistemic vistas for science communication

by Sujatha Raman

Decolonial perspectives open up epistemic and practical insights for science communication. Following critiques of a deficit-model framing of the field, science communication has been redefined as an inclusive cultural space of meaning-making around science. From a decolonial lens, however, a cultural perspective necessitates a fundamental reckoning with the historical and contemporary politics of knowledge claims, including the erasure and devaluation of entire knowledge-systems in the process of Westernization. In recognizing and learning from these histories, science communication can learn from parallel developments within the sciences. It can also learn from contributions made by decolonial scholars to the global challenge of navigating sustainable futures. This piece briefly discusses one such example, drawing from scholarship on the ontological cosmovision of Ubuntu and its relevance to climate change dilemmas today.

Volume 22 • Issue 04 • 2023

Aug 21, 2023 Essay
Response to: “Looking back to launch forward: a self-reflexive approach to decolonising science education and communication in Africa”. Recognizing and validating multiple knowledge ecologies

by Fabien Medvecky, Jennifer Metcalfe and Michelle Riedlinger

This is a response to Sesan and Ibiyemi's essay [2023], which rightly urges “scholars and science communicators” to resist the colonial legacy of science in African countries. The essay argues that northern paradigms, focused on science as the only true form of knowledge, need to be replaced with functional Indigenous knowledge systems. However, the authors adopt the framework of the global north when reimagining and advocating for a radical ‘power literate’ agenda thus confounding knowledge with science, and education with science communication. These approaches obscure the fundamental importance of reimagining power dynamics in a world of multiple epistemologies. Instead, we propose that ‘knowledge communicators’ facilitate a multi-knowledge world through participatory processes.

Volume 22 • Issue 04 • 2023

Aug 07, 2023 Article
"It's my job": a qualitative study of the mediatization of science within the scientist-journalist relationship

by Laura L. Moorhead, Alice Fleerackers and Lauren Maggio

Through 19 interviews with scientists, this study examines scientists' use of media logic and their relationships with journalists using research as the focal point. The authors identified that the scientists shared a basic understanding of media logic classified in three patterns. Two patterns were previously identified by Olesk: 1) adaption (ability to explain research in a simple, engaging fashion but with a reactive approach to journalist interaction) and 2) adoption (proactively create and manage media interactions for strategic aims through a more active use of media logic). The other emerged as a new, third pattern, affiliation (enthusiastic contributors to journalists' production practices and desire to engage in public outreach).

Volume 22 • Issue 04 • 2023

Jul 31, 2023 Article
Besieged from all sides: impediments to science journalism in a developing country and their global implications

by Minh Tran and An Nguyen

Despite high expectations of their normative roles in development processes, Vietnamese science journalists interviewed for this research essay find it extrememly hard to enact such roles, facing an uphill battle to establish science as a legitimate news beat. This results from a diverse set of internal impediments (particularly a science-unfriendly news culture and low ethical standards) and external obstacles, including political control and low cooperation of local scientists. Placing these findings in the wider context, we demonstrate that Vietnam illuminates many troublesome characteristics of science journalism in the Global South and make some recommendations for improving the status quo.

Volume 22 • Issue 04 • 2023

Jul 24, 2023 Practice Insight
Opening museums' science communication to dialogue and participation: the “Experimental Field for Participation and Open Science” at the Museum für Naturkunde Berlin

by Wiebke Rössig, Bonnie Dietermann, Yori Schultka, Suriya Poieam and Uwe Moldrzyk

The Museum für Naturkunde Berlin (Natural History Museum — MfN) established participation and exchange as central elements of the entire institution alongside its research. In order to experiment with formats and settings for dialogue-oriented exchange and participation, an area within the exhibition round walk was designated for this purpose in 2018. Over the course of three years, the “Experimental Field for Participation and Open Science” has developed the practice of opening the museum's research and collection in a dialogue-oriented, participatory way. Focus lies on museum visitors and on reaching new groups who are not in close contact with science yet. The practice of opening and participation was tested, reflectively accompanied, and further developed during the whole time period. This article describes the idea, concept, design, and the results of the external evaluation of the formats of dialogue-oriented and participatory outreach in the Experimental Field at the MfN. It gives an overview of underlying ideas, design of the space, and how the goal of creating mutually beneficial encounters and enabling participation and co-creation was addressed.

Volume 22 • Issue 04 • 2023

Jul 17, 2023 Article
Science by means of memes? Meanings of Covid-19 in Brazil based on Instagram posts

by Wilmo Ernesto Francisco Junior, Tereza Cristina Cavalcanti de Albuquerque, Biânca Luiz dos Santos Costa and Rafaella Lima Gomes

This study aimed at analyzing Brazilian memes posted on Instagram about Covid-19, in which scientific concepts were intertwined with the message. The research was based on virtual ethnography and the analysis considered the multimodal structure of memes following principles of the Grammar of Visual Design. Only twelve memes out of a universe of 83 identified (14.5%) presented knowledge about science interdependently with meanings that could be produced. One of the core aspects is the complexity of both representations and scientific concepts in memes about Covid-19. Scientific aspects, humor and irony were associated with social and political criticism through different multimodal interactions.

Volume 22 • Issue 04 • 2023

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