Publications

Apr 17, 2023 Article
Who are “we”? Examining relational ethos in British Columbia, Canada's COVID-19 public health communication

by Philippa Spoel, Alexandra Millar, Naomi Lacelle and Aarani Mathialagan

This paper investigates the multiple meanings and functions of the pronoun “we” in COVID-19 public updates by British Columbia's acclaimed Provincial Health Officer Dr. Bonnie Henry in 2020. Our rhetorical case study shows how “we” contributes to Henry's relational ethos by attempting to foster a communal identity with her implied audience while also distinguishing public health expertise, actions, and authority from citizens' knowledge and actions. Ambiguous uses of “we” blur the line between the knowledge and responsibilities of “we” in public health and “we” as citizens. Overall, our rhetorical analysis demonstrates the significant but ambivalent role this pronoun can play in building relations of social trust among citizens, experts, and institutions within public health and science communication contexts and it suggests the importance of judicious pronoun usage when communicators strive to foster these relations.

Volume 22 • Issue 02 • 2023

Apr 11, 2023 Article
Support for COVID-19 mandatory vaccination in the United States: examining the role of cultural worldviews, risk-benefit perceptions, and trust in scientists

by Yuan Wang, John Leach, Jiyoun Kim and Saymin Lee

This study sets out to understand the role of cultural worldviews, risk perceptions, and trust in scientists in impacting U.S. participants' support for COVID-19 mandatory vaccination. Results from an online survey (“N” = 594) suggest that stronger individualistic and hierarchical worldviews are associated with more perceived COVID-19 vaccination risks, less perceived COVID-19 vaccination benefits, and lower support for COVID-19 mandatory vaccination. Perceived benefits mediate the impact of cultural worldviews on support for COVID-19 mandatory vaccination. Trust in scientists moderates the relationship between cultural worldviews and perceived benefits of COVID-19 vaccination. Theoretical and practical implications of the findings are discussed.

Volume 22 • Issue 02 • 2023

Apr 03, 2023 Article
Socioscientific issues in science exhibitions: examining contributions of the informal science education sector

by Ana Maria Navas Iannini

This paper examines how a particular subset of informal science education settings — science exhibitions — embraces contemporary socioscientific issues (SSI) and fosters public engagement with them. A qualitative cross-case analysis of two SSI exhibitions about teen pregnancy (Brazil) and sustainability (Canada) was conducted. It revealed complex issues around operational funding, and institutional tensions related to the nature, balance, and relevance of the topics displayed. The analysis unravelled opportunities for SSI exhibits to engage with contextualized and situated knowledge; articulate the deficit model with other models of science communication; and consider visitors as agents of change.

Volume 22 • Issue 02 • 2023

Mar 27, 2023 Essay
Factors affecting the efficacy of short stories as science communication tools

by Masoud Irani and Emma Weitkamp

People become familiar with stories as sources of information in their childhood, and, while they have recently received interest as potential science communication tools, few studies have considered aspects of story quality on science communication. We postulate that quality is an important, if challenging, facet that should be considered when exploring the potential of short stories in science communication. This essay argues that quality should be a key consideration of those interested in studying or working with short stories for science communication purposes and presents criteria for the `well-made' short story.

Volume 22 • Issue 02 • 2023

Mar 20, 2023 Article
Citizen science and participatory science communication: an empirically informed discussion connecting research and theory

by Paolo Giardullo, Federico Neresini, Esther Marín-González, Cristina Luís, Joana Magalhães and Rosa Arias

Citizen Science is believed to contribute significantly to the democratisation of science, engaging non-scientists in scientific research. Participatory approaches to science communication share the same interest through public participation and public engagement. In the attempt to connect these two debates both theoretically and empirically, we provide an analysis of the communication tools and strategies used by 157 Citizen Science projects across the EU, UK, and Switzerland. Our analysis reports that the CS projects surveyed tend to interpret communication as a disseminating activity, rather than as a tool to promote appropriate communication-based encounters with both project participants and other potential target audiences.

Volume 22 • Issue 02 • 2023

Mar 13, 2023 Article
Fictional scenarios, real concerns: science fiction and perceptions of human genome editing

by April A. Eichmeier, Luye Bao, Michael A. Xenos, Dominique Brossard and Dietram A. Scheufele

This research addresses the association between attention to science fiction and public opinion of human genome editing (HGE). Using a nationally representative survey, our results show that attention to science fiction is associated with both risk and benefit perception of the technology. In addition, results show that, at higher levels of attention to science fiction, the levels of concern from conservatives (ordinarily predisposed to negative views toward science) and from liberals (ordinarily predisposed to positive views toward science) come closer to being the same. This research contributes to our understanding of debates about controversial science.

Volume 22 • Issue 01 • 2023

Mar 06, 2023 Practice Insight
Contemporary multimedia applications in the cultural communication discourse of the museum

by Ádám Kuttner and Andrea Kárpáti

AR/VR applications are gaining prominence in exhibition communication. In this field research project, we developed an assessment model to identify major AV/VR application types and their functions. We then used this model to describe 32 contemporary multimedia exhibition applications in 12 countries. During our visits to the exhibitions, we assumed the perspective of the non-specialist visitor to better identify communicative effects of AR/VR applications and compare them with traditional guides developed for similar exhibitions. Our results show that these innovative sources of information may significantly contribute to visitor enjoyment as well as knowledge gain and retention.

Volume 22 • Issue 01 • 2023

Feb 27, 2023 Book Review
A Challenge for Media and Communication Studies: the Covid-19 Pandemic

by Rod Lamberts

Katarzyna Kopecka-Piech and Bartłomiej Łódzki’s edited volume, The Covid-19 Pandemic as a Challenge for Media and Communication Studies, could be of great utility to science communication scholars and teachers. The studies with contained within it address two overarching research questions. First, how have media and communication reality changed during the first wave of the Covid-19 pandemic in Europe? Second, how were media and communication studied effectively through that period? The volume features 17 individual studies calling on myriad methods and case examples. This diversity of approaches allows the editors to also address an important, implicit third question. In essence: what has it been like to conduct worthwhile, meaningful, and robust research under such unusual and extreme global circumstances? Each chapter is thorough, detailed and of a high technical standard. This is a book that would likely best serve experienced readers more than novices. The entire compendium bears clear witness to the dynamic nature of social research playing out against a context of enormous global instability.

Volume 22 • Issue 01 • 2023

Feb 20, 2023 Article
“There really is a lot of shared understanding, but there are also differences”: identity configurations in science communicators' professional identity

by Liliann Fischer and Hannah Schmid-Petri

Science communication is a relatively new field of practice, shaped by a diverse group of professional science communicators and the way they make sense of their work. A distinguishing feature of these professional science communicators is the organisational context they work in. Based on a typology from an organisational theory framework, this study explores the perspectives of 15 German science communicators through qualitative interviews. It seems that while they tend to draw on a common set of building blocks, they use them to construct individual professional identity configurations partly influenced by their organisational context.

Volume 22 • Issue 01 • 2023

Feb 13, 2023 Book Review
Science & theatre: communication, concepts, contexts, and cases

by Kristian H. Nielsen

With its attention to empirical detail and theoretical analysis, the book is an important contribution to the field of science-and-theatre studies. The reader will not only gain insight into the many ways in which science and theatre have been combined, but also become familiar with best practices and interesting cases. The book depicts science-and-theatre as a diverse and vibrant field. Framed as a study in communicating science and technology with the performing arts, the book will serve as a source of inspiration for science communicators and science communication researchers.

Volume 22 • Issue 01 • 2023

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