It is often assumed that citizen science is inherently participatory in nature. However, citizen science projects exist along a continuum from data contribution to full co-creation. We invited 19 biologists to explore their conceptions of citizen science. Almost all participants defined citizen science as involving non-scientists in data collection. This definition acted as a barrier for scientists who did not see how citizen science could suit their research objectives. While interviewees perceived many societal and experiential benefits of contributory citizen science, deliberate design is needed to realise the full potential of citizen science for public engagement.
Our 20th anniversary this year is a special milestone for JCOM. It is a time to reflect on our past performance and future prospects. We pause to consider the activities of this journal, and the broad field of science communication over the past 20 years.
This paper describes a school intervention focused on visual art and solar physics using science capital and STEAM methodologies to develop STEM engagement activities. Data from 40 children (aged 8–11) in two primary schools in the North East of England are presented, using pre- and post-intervention surveys which contained free-response and likert-scale questions. The paper presents a novel, and transferable, method of evaluating children’s drawings using online comparative judgement marking software, particularly suited to those without a background in qualitative research. Using comparative judgement this paper shows that the intervention led to a moderate increase in girls’ knowledge of solar physics.
The ocean has a vast capacity for absorbing heat and carbon dioxide, seriously threatening local habitats for marine life. Challenges in connecting wider society with this crisis may originate in its poor visibility for non-specialists: the data can be inaccessible and hard to relate to. In a series of immersive community workshops, participants created artworks combining recent physical ocean climate data recorded in Otago, New Zealand, with impacts on local species from published studies. We found that crafting visual stories was a powerful way to distill greater meaning from complex climate data, and engage participants with harmful changes underway locally.
Although Science Art (“SciArt”) is increasingly used in science communication as a way to make content more engaging or accessible, little is known about why artists pursue this practice or what they hope to achieve through their work. This project addresses these questions through a thematic analysis of interviews with 131 practicing science artists. We identify a diversity of goals for creating SciArt, only some of which involve communicating science.
Sustainability communication has been an increasing focus globally for many diverse and complex resource-based industries, including beef production, due to an increase in public scrutiny. However, this has received limited research interest. This study, drawing on in-depth interviews, explores key internal and external stakeholders’ perceptions of sustainability communication challenges using the Australian beef industry as a case study. Diverse views about public perceptions, the role of communications in trust, and internal issues reflect challenges such as industry culture, isolation, and industry complexity and breadth. This research highlights and discusses a range of sustainability communication issues in complex contexts.
The Public Awareness of Research Infrastructures (PARI) three-day conference held in July 2022 at the SKA Observatory’s Global Headquarters (U.K.) discussed the science communication issues that practitioners face at research infrastructures, like community building, science diplomacy and equity, diversity and inclusion in STEM. We concluded that we need to bring society within the walls of the scientific facilities as much as we need to help scientists engage with society.
We experimentally examined how messaging strategies that prompted differences in how scientists are categorized as a group increased positive science attitudes among non-scientists. Results from the first study showed that messaging which personalizes science or highlights shared common identities with scientists diminishes outgroup effects through recategorization or decategorization, respectively. Study 2 largely replicated these results in an ecologically valid setting: a zoo. Collectively, these studies support the use of the recategorization strategy for improving trust and science attitudes, but produced less consistent effects for decategorization. The results emphasized the importance of contextualized messaging when creating effective appeals in science communication.
“Be the change” (BTC) was the theme for Cheltenham Science Festival. BTC set out to empower audiences as individuals and as a collective to enact positive change across a wide range of global issues linked to the UN Sustainable Development Goals. We examine the role of theming within festivals and analyse how BTC centred social change within the science festival. We conclude by noting that science festivals do not have to have science, technology, engineering or maths (STEM) themes, but can instead be themed around global social issues.
This case study analyses the efficacy of the European Space Agency's (ESA) strategic communication through a content analysis and an online attitudes survey in Germany. Our findings generally indicate low efficacy as ESA's communication strategy strongly focusses on press agentry, and is not managed in a sufficiently strategic manner. ESA pays little attention to evaluation and lays emphasis on targeting ‘the general public’. By contrast, we reveal a diversity of attitudes towards ESA among various publics. In light of this disconnect from best practice and public attitudes, we argue for a more inclusive approach which maximises public participation and introduces a more diverse and evidence-based science communication portfolio so as to make ESA's communication more efficacious and sustainable.