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Filter by keyword: Science communication: theory and models

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182 publications found

Dec 11, 2023 Article
Training researchers and planning science communication and dissemination activities: testing the QUEST model in practice and theory

by Ebe Pilt and Marju Himma-Kadakas

This study tests the potential of using the QUEST model in science communication teaching and applying the model in planning communication and dissemination (C&D) activities for research applications. Based on the training analysis, we reason that the QUEST model provides relevant criteria for understanding the function of science communication. We argue that the QUEST indicators create a theoretical foundation that can be applied in science communication courses at different levels of higher education. However, the model functions better as a supportive tool for reasoning and perceiving communication activities. The qualitative analysis of research applications' C&D activities indicates the applicability of the QUEST model for analysing C&D activities, and single indicators of the model are evident in most of the conducted activities. In the theoretical framework, we look at the dependence of the quality of science communication on general trends: the functioning of deficit and dialogical or deliberative communication models in contemporary society and in the context of mediatisation.

Volume 22 • Issue 06 • 2023 • Special Issue: Science communication in higher education: global perspectives on the teaching of science communication

Dec 11, 2023 Essay
Strengthening interdisciplinarity in science communication education: promise, pleasures and problems

by Brian Trench

Science communication education is fundamentally concerned with relations between and within communities, cultures and institutions. Through exploration of these relations, it develops understanding of how knowledge is produced, shared and validated. Science communication operates at the boundaries and intersections of disciplines in its professional practice and it analyses them in research and education. At its interdisciplinary best, science communication is a continuing exercise in reflexivity on science and its place in wider intellectual and public culture. From this “premise”, this essay reflects on the “promise” of bringing perspectives from humanities, social sciences and natural sciences to bear on science, the “pleasures” of science communication as “joyously interdisciplinary”, but also on the “problems” in fulfilling the promise and realising the pleasures. It closes with a “proposition” for giving interdisciplinarity a more prominent place in science communication education.

Volume 22 • Issue 06 • 2023 • Special Issue: Science communication in higher education: global perspectives on the teaching of science communication

Nov 06, 2023 Practice Insight
What would aliens think of science on earth? Philosophical dialogues in the museum to help children reflect about science

by Jelle De Schrijver

Thinking about what makes science science can help people develop both an understanding of and a critical attitude towards knowledge. In this case study we explore how children participating in informal science communication activities can think about science by engaging in philosophical dialogues. The dialogue facilitator's inquisitive stance helps children develop arguments about knowledge, scientists, and science. The use of philosophical questions and a cover story involving alien scientists enthuses most children, but some find it frustrating. However, frustration acts as a motivator enhancing further reflection. Introducing this approach at science museums or science festivals challenges science communicators to question rather than to answer.

Volume 22 • Issue 05 • 2023

Aug 21, 2023 Essay
Response to: “Looking back to launch forward: a self-reflexive approach to decolonising science education and communication in Africa”. Decoloniality opens up new epistemic vistas for science communication

by Sujatha Raman

Decolonial perspectives open up epistemic and practical insights for science communication. Following critiques of a deficit-model framing of the field, science communication has been redefined as an inclusive cultural space of meaning-making around science. From a decolonial lens, however, a cultural perspective necessitates a fundamental reckoning with the historical and contemporary politics of knowledge claims, including the erasure and devaluation of entire knowledge-systems in the process of Westernization. In recognizing and learning from these histories, science communication can learn from parallel developments within the sciences. It can also learn from contributions made by decolonial scholars to the global challenge of navigating sustainable futures. This piece briefly discusses one such example, drawing from scholarship on the ontological cosmovision of Ubuntu and its relevance to climate change dilemmas today.

Volume 22 • Issue 04 • 2023

Jul 03, 2023 Conference Review
Fail better

by Sarah Rachael Davies

This short text discusses PCST2023, held in Rotterdam in April 2023, and reflects on the event's connections with science communication research and practice as a whole.

Volume 22 • Issue 04 • 2023

Jun 28, 2023 Editorial
Reflecting and Renewing to Strengthen JCOM

by Michelle Riedlinger and Marina Joubert

During June 2023, we met with the JCOM editorial board members to reflect on the current status of the journal and strategies for future growth. This editorial provides a snapshot of our position and plans.

Volume 22 • Issue 04 • 2023

May 29, 2023 Practice Insight
Active ingredients of science communication impact: a quantitative study at a science festival

by Madelijn Strick and Stephanie Helfferich

This quantitative survey study aimed to identify “active ingredients” of a science festival in The Netherlands. Active ingredients are the elements of science communication activities that drive the impact on visitors' knowledge, attitudes, or behavior. Factor analyses of data from on-site surveys conducted in two different festival years (Total N=456) revealed three active ingredients: personal relevance, accessibility, and interactivity. Furthermore, the analyses revealed two impacts: increased knowledge/insight and increased familiarity with science. The strongest predictor of impact was personal relevance, which denotes the feeling that the festival activities touched on visitors' emotions and personal life.

Volume 22 • Issue 02 • 2023

May 02, 2023 Essay
The Notorious GPT: science communication in the age of artificial intelligence

by Mike S. Schäfer

ChatGPT provides original, human-like responses to user prompts based on supervised and reinforcement machine learning techniques. It has become the poster child of generative AI, which is widely diagnosed to disrupt many realms of life — including science communication. This essay reflects on this development. It discusses opportunities for the practice of science communication, such as generative AI’s translational and multimodal capacities and its capacity to provide dialogical science communication at scale, but also challenges in terms of accuracy, ‘wrongness at scale’ or job market implications. It also ponders implications for research on science communication, which has largely neglected (generative) AI so far. It argues that scholars should analyze public communication “about” AI as well as communication “with” AI, given its ‘increased agency’. Furthermore, scholars should analyze the impact of AI on science communication itself and the larger science communication ecosystem.

Volume 22 • Issue 02 • 2023

Apr 24, 2023 Article
Exploring the brand of science: implications for science communication research and practice

by Todd P. Newman and Becca Beets

Research on branding seeks to uncover the emotional, sensory, and cognitive meanings when a person first encounters an object, person, or idea. This exploratory study uncovers how these meanings apply in the context of science, and why a branding framework is important for science communication theory and practice. Reporting on survey data collected in April and June 2021, our results suggest a consistent functional brand image for science, yet a more nuanced context for how different branding constructs relate to science.

Volume 22 • Issue 02 • 2023

Feb 27, 2023 Book Review
A Challenge for Media and Communication Studies: the Covid-19 Pandemic

by Rod Lamberts

Katarzyna Kopecka-Piech and Bartłomiej Łódzki’s edited volume, The Covid-19 Pandemic as a Challenge for Media and Communication Studies, could be of great utility to science communication scholars and teachers. The studies with contained within it address two overarching research questions. First, how have media and communication reality changed during the first wave of the Covid-19 pandemic in Europe? Second, how were media and communication studied effectively through that period? The volume features 17 individual studies calling on myriad methods and case examples. This diversity of approaches allows the editors to also address an important, implicit third question. In essence: what has it been like to conduct worthwhile, meaningful, and robust research under such unusual and extreme global circumstances? Each chapter is thorough, detailed and of a high technical standard. This is a book that would likely best serve experienced readers more than novices. The entire compendium bears clear witness to the dynamic nature of social research playing out against a context of enormous global instability.

Volume 22 • Issue 01 • 2023