Citizen science is a transdisciplinary approach that responds to the current science policy agenda: in terms of supporting open science, and by using a range of science communication instruments. In particular, it opens up scientific research processes by involving citizens at different phases; this also creates a range of opportunities for science communication to happen This article explores methodological and practical characteristics of citizen science as a form of science communication by examining three case studies that took different approaches to citizens' participation in science. Through these, it becomes clear that communication in citizen science is ‘÷always’ science communication and an essential part of “doing science”.

Communities are rarely seen as the ideal level at which to focus science communication efforts, compared to the individual, psychological or mass, societal levels. Yet evidence from allied fields suggests building interpersonal relationships with specific communities over time is key to meaningful engagement, so orienting science communication towards communities is warranted. In this paper, we argue this case. We review previous studies, identifying three existing models of community-oriented science communication, which we label ‘neighbourly’, ‘problem-solving’ and ‘brokering’. We illustrate the effectiveness of the ‘problem-solving’ approach and the desirable ideal of ‘brokering’ using recent examples of community-oriented science communication from Australia.

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.

In this essay, we explore what happens when science meets comic art and how such meeting offers an opportunity to rethink science communication. We base our discussion on our own experience, as research scholars, of engaging in a collaboration with a comic artist. Three key reflections are developed: how comic art may help to (1) conceptualize ideas in an early research phase, (2) clarify the main argument by making the (un)written word visible; and (3) communicate science with an open end. These aspects contribute to an increased understanding of science communication in both research and society.

We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.

Many people are under-served by existing informal science learning (ISL) provisions and under-represented in STEAM (Science, Technology, Engineering, Arts, Mathematics/Medicine) study choices and careers. This paper reflects upon SMASHfestUK which was established, as both a STEAM festival and research platform, to explore methods and approaches for lowering the barriers to engagement with ISL in marginalised communities. To do this SMASHfestUK located its events in the heart of communities and worked with these communities to create those events. This paper tells their story through the voices of participating communities.

In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science communication practices that are all too often seen as at ‘the margins’ of this field.

The medical arena often encounters ‘taboo’ topics. These appear especially prevalent in women's health conditions, such as menstruation and menopause. Taboos are exacerbated by medical uncertainty, complex jargon, and patients' misunderstanding of the human anatomy — impacting patients' ability to actively participate in a shared decision-making process with their doctor. In this commentary, we look at one example of a medical procedure where taboo topics pose a number of challenges in doctor-patient communication — hysterectomy. We explore whether science communication can address these challenges, as well as contribute and collaborate in other medical scenarios, thereby benefiting both disciplines, and ultimately, patients.

This study mainly explores the communication preferences of the public; their level of trust in the government; and the factors affecting their risk/crisis perception amidst the COVID-19 pandemic. The key findings —derived from the data collected through an online survey and analysis using descriptive statistics, cross-tabulations, and Structural Equation Modeling (SEM), provide insights on how Local Government Units (LGUs) can improve their risk/crisis communication in this current health crisis. Among the key takeaways include the use of social media platforms, like Facebook, and native/local language for effective risk/crisis communication which may, consequently, foster trust building between the LGUs and the public.

Stories are fundamental to human history, culture and development. Immersive theatre has created a landscape where participants have agency within stories, and within this landscape the concept of narrative transportation provides a framework where change within stories creates change in real life. “Space Plague” is a co-designed, fully immersive theatrical experience for young people and families about a fictional pandemic. It was developed using community-based participatory action research (CBPAR) employing a novel model for engaging underserved and under-represented audiences, “SCENE”. Results confirmed that indications of narrative transportation effects were achieved, demonstrating enhanced learning and understanding alongside changing attitudes and indicated positive change when negotiating the COVID-19 crisis.