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Filter by keyword: Science communication: theory and models

Publications including this keyword are listed below.

177 publications found

Oct 14, 2019 Article
The power of storytelling and video: a visual rhetoric for science communication

by Wiebke Finkler and Bienvenido Leon

This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing practices, to produce videos that are Simple, Unexpected, Concrete, Credible, Emotional, Science Storytelling (SUCCESS).

Volume 18 • Issue 05 • 2019 • Special Issue: Stories in Science Communication, 2019

Sep 30, 2019 Commentary
What role can Athena SWAN play in gender equality and science communication?

by Clare Wilkinson

This essay discusses how gender-focused culture change initiatives developed for science (like Athena SWAN) might offer models for science communication. Such initiatives can seek to mobilise change amongst university departments and practices, but there are also potential pitfalls in such approaches. Using experiences in a department at UWE Bristol as a basis, the article will consider whether such schemes in science offer potential for science communication to reflect on its own gender imbalances.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
Technoscience in the era of #MeToo and the science march

by Stephanie Steinhardt

Feminist technoscience theory offers perspectives for science communication that both question common narratives and suggests new narratives. These perspectives emphasize issues of ethics and care often missing from science communication. They focus on questions of what is marginalized or left out of stories about science — and encourage us to make those absences visible.

Volume 18 • Issue 04 • 2019

Sep 30, 2019 Commentary
Feminist standpoint theory and science communication

by Megan Halpern

This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.

Volume 18 • Issue 04 • 2019

Aug 05, 2019 Conference Review
WCSJ2019: scaling new heights in Switzerland

by Marina Joubert

At a time when science is perceived to be under attack and our planet is facing severe challenges, the role of science journalism in taking on these challenges was a key theme of the 11th World Conference of Science Journalists. But, while policymakers and science leaders are urging journalists to help restore public trust in science, science journalists are concerned about the future viability of their profession in the face of faltering business models in mainstream media.

Volume 18 • Issue 04 • 2019

Jul 01, 2019 Article
Touching the stars: improving NASA 3D printed data sets with blind and visually impaired audiences

by Kimberly Arcand, April Jubett, Megan Watzke, Sara Price, Kelly Williamson and Peter Edmonds

Astronomy has been an inherently visual area of science for millenia, yet a majority of its significant discoveries take place in wavelengths beyond human vision. There are many people, including those with low or no vision, who cannot participate fully in such discoveries if visual media is the primary communication mechanism. Numerous efforts have worked to address equity of accessibility to such knowledge sharing, such as through the creation of three-dimensional (3D) printed data sets. This paper describes progress made through technological and programmatic developments in tactile 3D models using NASA's Chandra X-ray Observatory to improve access to data.

Volume 18 • Issue 04 • 2019

Jun 14, 2019 Essay
The conflation of motives of science communication — causes, consequences, remedies

by Peter Weingart and Marina Joubert

We explore and discuss the diverse motives that drive science communication, pointing out that political motives are the major driving force behind most science communication programmes including so-called public engagement with science with the result that educational and promotional objectives are blurred and science communication activities are rarely evaluated meaningfully. Since this conflation of motives of science communication and the gap between political rhetoric and science communication practice could threaten the credibility of science, we argue for the restoration of a crucial distinction between two types of science communication: educational/dialogic vs promotional/persuasive.

Volume 18 • Issue 03 • 2019 • Special Issue: Communication at the Intersection of Science and Politics, 2019

Jun 14, 2019 Article
How do think tanks qualify their expertise? Exploring the field of scientific policy advice in France

by Thomas Laux

This study explores the field of scientific policy advice in environmental and energy policies in France to gain insights into the role of think tanks. The field evolved along with the growth of think tanks. The think tanks refer to several orders of worth and combine them in their communication in order to qualify their expertise. The results of the study reveal that the think tanks have become more independent actors and that the field of scientific policy advice has gained autonomy. Both aspects indicate that the relationship between politics and expertise has gradually changed in France.

Volume 18 • Issue 03 • 2019 • Special Issue: Communication at the Intersection of Science and Politics, 2019

Mar 04, 2019 Article
Witnessing glaciers melt: climate change and transmedia storytelling

by Anita Lam and Matthew Tegelberg

The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling offers an effective approach for future scientific and environmental communication.

Volume 18 • Issue 02 • 2019