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Filter by keyword: Science communication: theory and models

Publications including this keyword are listed below.

Dec 13, 2017 Article
The “Gateway Belief” illusion: reanalyzing the results of a scientific-consensus messaging study

by Dan Kahan

This paper analyzes data collected but not reported in the study featured in van der Linden, Leiserowitz, Feinberg, and Maibach [van der Linden et al., 2015]. VLFM report finding that a “scientific consensus” message “increased” experiment subjects' “key beliefs about climate change” and “in turn” their “support for public action” to mitigate it. However, VLFM fail to report that message-exposed subjects' “beliefs about climate change” and “support for public action” did not vary significantly, in statistical or practical terms, from those of a message-unexposed control group. The paper also shows how this absence of an experimental effect was obscured by a misspecified structural equation model.

Volume 16 • Issue 05 • 2017

Dec 13, 2017 Editorial
Considering what works: experiments in science communication

by Emma Weitkamp

This issue of JCOM explores the question ‘what works in science communication?’ from a variety of angles, as well as focusing on the politically sensitive topic of climate change. In addition, the issue contains a set of commentaries that explore the sometimes conflicting roles of universities in science communication.

Volume 16 • Issue 05 • 2017

Nov 28, 2017 Book Review
Creative Research Communication — Theory and Practice

by Luisa Massarani

This article aims to present a critical analysis of the book entitled “Creative Research Communication ― Theory and Practice”, written by Clare Wilkinson and Emma Weitkamp (Manchester University Press, 2016). We aim to present the structure of the book, highlighting its strengths and successes. Although some chapters focus on the UK, the book offers a wide range of examples of practical activities for the communication of research of global interest and provides very useful tips. Ethical issues and the importance of evaluation, of how to do carry out such evaluation and dissemination, are also presented in an inspiring way. Well-written and objective, the book is a must-read for anyone who works, or aspires to work, in the field of public engagement with research.

Volume 16 • Issue 05 • 2017

Nov 21, 2017 Article
Capturing the many faces of an exploded star: communicating complex and evolving astronomical data

by Lisa Smith, Kimberly Arcand, Randall Smith, Jay Bookbinder and Jeffrey Smith

This study explored how different presentations of an object in deep space affect understanding, engagement, and aesthetic appreciation. A total of n = 2,502 respondents to an online survey were randomly assigned to one of 11 versions of Cassiopeia A, comprising 6 images and 5 videos ranging from 3s to approximately 1min. Participants responded to intial items regarding what the image looked like, the aesthetic appeal of the image, perceptions of understanding, and how much the participant wanted to learn more. After the image was identified, participants indicated the extent to which the label increased understanding and how well the image represented the object. A final item asked for questions about the image for an atronomer. Results suggest that alternative types of images can and should be used, provided they are accompanied by explanations. Qualitative data indicated that explanations should include information about colors used, size, scale, and location of the object. The results are discussed in terms of science communication to the public in the face of increasing use of technology.

Volume 16 • Issue 05 • 2017

Sep 20, 2017 Commentary
Science fiction and science futures: considering the role of fictions in public engagement and science communication work

by Michael Reinsborough

The imagination of possible scientific futures has a colourful history of interaction with scientific research agendas and public expectations. The 2017 annual UK Science in Public conference included a panel discussing this. Emphasizing fiction as a method for engaging with and mapping the influence of possible futures, this panel discussed the role of science fiction historically, the role of science fiction in public attitudes to artificial intelligence, and its potential as a method for engagement between scientific researchers and publics. Science communication for creating mutually responsive dialogue between research communities and publics about setting scientific research agendas should consider the role of fictions in understanding how futures are imagined by all parties.

Volume 16 • Issue 04 • 2017

Sep 20, 2017 Editorial
The ethics of science communication

by Fabien Medvecky and Joan Leach

What is it that really makes communicating science a good, moral thing to do? And are there limits to the potential ‘goodness’ of science communication? In this article, we argue it is time we consider what an ethics of science communication might look like. Not only will this help us figure out what doing the right, moral thing might be. It also invites us to think through one of the most perplexing, challenging and pressing question for this still emerging field: what are the core unifying features of science communication?

Volume 16 • Issue 04 • 2017

Sep 18, 2017 Article
Narratives as a mode of research evaluation in citizen science: understanding broader science communication impacts

by Natasha Constant and Liz Roberts

Science communicators develop qualitative and quantitative tools to evaluate the ‘impact’ of their work however narrative is rarely adopted as a form of evaluation. We posit narrative as an evaluative approach for research projects with a core science communication element and offer several narrative methods to be trialled. We use citizen science projects as an example of science communication research seeking to gain knowledge of participant-emergent themes via evaluations. Storied experience of participant involvement enhances understanding of context-based and often intangible processes, such as changing place-relations, values, and self-efficacy, by enabling a reflective space for critical-thinking and self-reflection.

Volume 16 • Issue 04 • 2017

Jun 21, 2017 Commentary
The shift from public science communication to public relations. The Vaxxed case

by Davide Bennato

Social media is restructuring the dynamics of science communication processes inside and outside the scientific world. As concerns science communication addressed to the general public, we are witnessing the advent of communication practices that are more similar to public relations than to the traditional processes of the Public Understanding of Science. By analysing the digital communication strategies implemented for the anti-vaccination documentary Vaxxed, the paper illustrates these new communication dynamics, that are both social and computational.

Volume 16 • Issue 02 • 2017

Jun 21, 2017 Commentary
Computer-aided text analysis: an open-aired laboratory for social sciences

by Yuri Castelfranchi

Thanks, on the one hand, to the extraordinary availability of colossal textual archives and, on the other hand, to advances in computational possibilities, today the social scientist has at their disposal an extraordinary laboratory, made of millions of interacting subjects and billions of texts. An unprecedented, yet challenging, opportunity for science. How to test, corroborate models? How to control, interpret and validate Big Data? What is the role of theory in the universe of patterns and statistical correlations? In this article, we will show some general characteristics of the use of computational tools for the analysis of texts, and some applications in the areas of public communication of S&T and Science and Technology Studies (STS), also showing some of their limitations and pitfalls.

Volume 16 • Issue 02 • 2017

Jun 21, 2017 Commentary
Big data and digital methods in science communication research: opportunities, challenges and limits

by Nico Pitrelli

Computational social science represents an interdisciplinary approach to the study of reality based on advanced computer tools. From economics to political science, from journalism to sociology, digital approaches and techniques for the analysis and management of large quantities of data have now been adopted in several disciplines. The papers in this JCOM commentary focus on the use of such approaches and techniques in the research on science communication. As the papers point out, the most significant advantages of a computational approach in this sector include the chance to open up a range of new research opportunities: from the study of technical and scientific controversies to citizen science, from the definition of new norms and practices for science journalism to open science issues. On the other hand, difficulties are shared with other areas of application. The main risk is that the large quantity of data available can overwhelm the importance of theory. Instead, as the papers in this commentary demonstrate, big data should push scientists to pursue a deeper epistemological and methodological reflection also in the research on science communication.

Volume 16 • Issue 02 • 2017