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174 publications found

Dec 16, 2016 Commentary
Communication as intermediation for socio-technical innovation

by Cees Leeuwis and Noelle Aarts

The academic interest in 'science and technology communication' has evolved from different societal domains and fields of application, giving rise to different scholarly traditions. This contribution introduces current issues and agendas in a field that has its origin at the interface of (agricultural) innovation studies, rural development sociology and the communication sciences. The paper starts with a brief sketch of the history of the field. When compared to earlier approaches, current thinking about 'communication, innovation and development' pays greater attention to limitations in the potential of orchestrating change and innovation in pre-planned directions, and to political and institutional dimensions of both communication and innovation. In relation to this, new lines of questioning are discussed. The article ends with a reflection on the usefulness of the thinking from different historical periods today. It is argued that approaches to science and technology communication need to be matched with the level of complexity of the issue at hand.

Volume 15 • Issue 06 • 2016

Dec 16, 2016 Commentary
Science communication for uncertain science and innovation

by Maarten van der Sanden and Steven Flipse

Differences in viewpoints between science and society, like in for example the HPV-vaccination debate, should be considered from a socio-technical system perspective, and not solely from a boundary perspective between the lay public, medical doctors and scientists. Recent developments in the HPV-vaccination case show how the debate concerning uncertainty amongst scientists and the lay audience is mostly focussed on the improvement of understanding of lay people about why vaccination is important. This boundary thinking leads to the idea that once the boundary is crossed, the problem is solved. However, such ‘bug-fixing’ and technocentric boundary thinking is not leading to sustainable resolutions. We view science communication as a key aspect of the socio-technical system of scientific, technological and innovation  development, in which the vaccine and its corresponding immunisation program are socially constructed. A process of construction that takes place all the way from the fuzzy front-end of their scientific conception until the marketing back-end. The authority, legitimacy and therefore the license to operate of scientists, engineers and policy makers are discussed, primarily at this boundary, but develops during the whole process of innovation. During upstream processes, professional roles and according behaviour are also defined.

In this commentary we state that the development of science communication strategies should also start upstream, and that the ‘bug-fixes’ of improved listening to (and not by) the lay audience, could be become a more sustainable solution to the HPV-debate if this process of listening by experts considers the socio-technical system of vaccination as a whole. One of the outcomes might be that the dialogue between scientists, policy makers and the lay audience is about the various possible scenarios that deal with inherent scientific and societal uncertainty in which the inevitable uncertainty of science becomes more explicit. It is not known according whether this will lead to more profound interactions, however we would like to explore this possibility a bit more from an uncertain innovation process point of view. This could clear the way for a process of co-inquiry into ideas concerning shared responsibility and accountability. The latter means that the focus in the debate is more balanced and concerns the social network, and is not purely focussed on the betterment ofunderstanding by the lay  audience. Moreover, in this way we consider communication and interaction between actors not as a means of crossing any boundaries (since that may be impossible), but as a means to perturb a status quo or equilibrium within a network of actors. This makes apparent boundaries more explicit and discussable. Methods of interaction, e.g. based on concepts like midstream modulation, may lead to another discourse and give way to new dynamics in this social system.

Volume 15 • Issue 06 • 2016

Nov 17, 2016 Article
Open Media Science

by Kristian Martiny, David Budtz Pedersen and Alfred Birkegaard

In this article, we present three challenges to the emerging Open Science (OS) movement: the challenge of communication, collaboration and cultivation of scientific research. We argue that to address these challenges OS needs to include other forms of data than what can be captured in a text and extend into a fully-fledged Open Media movement engaging with new media and non-traditional formats of science communication. We discuss two cases where experiments with open media have driven new collaborations between scientists and documentarists. We use the cases to illustrate different advantages of using open media to face the challenges of OS.

Volume 15 • Issue 06 • 2016

Oct 10, 2016 Letter
Communicating trust and trusting science communication ― some critical remarks

by Alan Irwin and Maja Horst

Written in response to a previous article by Weingart and Guenther [2016] in JCOM, this letter aims to open up some critical issues concerning the ‘new ecology of communication’. It is argued that this evolving ecology needs to be openly explored without looking back to a previous idyll of ‘un-tainted’ science.

Volume 15 • Issue 06 • 2016

Sep 21, 2016 Editorial
Trust, advertising and science communication

by Emma Weitkamp

This issue of JCOM presents some interesting challenges relating to trust and the media ecology that supports science communication. Weingart and Guenther have organised a set of commentaries considering the issue of trust and media from different points of view, by asking for responses to their paper 'Science Communication and the Issue of Trust'. The commentaries focus on traditional and social media and the actors that contribute to media content, though they do not consider 'paid for' content (also known as advertising), which is the subject of a paper by Silva and Simonian also published in this issue of JCOM.

Volume 15 • Issue 05 • 2016

Sep 21, 2016 Commentary
Science communication and the issue of trust

by Peter Weingart and Lars Guenther

Science communication, whether internally or to the general public depends on trust, both trust in the source and trust in the medium of communication. With the new 'ecology of communication' this trust is endangered. On the one hand the very term of science communication has been captured by many different actors (e.g., governments, PR experts, universities and research institutions, science journalists, and bloggers) apart from scientists themselves to whom science communication means different things and whose communication is tainted by special interests. Some of these actors are probably more trusted by the general public than others. On the other hand, the channels that are used to communicate science are also not trusted equally. Particularly the widespread use of social media raises doubts about the credibility of the communication spread through them.

Volume 15 • Issue 05 • 2016

Sep 21, 2016 Commentary
Mediated trust in science: concept, measurement and perspectives for the `science of science communication'

by Mike S. Schäfer

Trust in science is, to a considerable extent, the outcome of communication. News and online media in particular are important mediators of trust in science. So far, however, conceptual works on mediated trust in science are lacking. Taking a cue from Weingart & Guenther, this commentary proposes a concept of mediated trust in science and for its measurement, and shows where it could be used in the science of science communication.

Volume 15 • Issue 05 • 2016

Sep 21, 2016 Essay
An integrated model of science communication — More than providing evidence

by Nancy Longnecker

Factors that influence reception and use of information are represented in this koru model of science communication using the metaphor of a growing plant. Identity is central to this model, determining whether an individual attends to information, how it is used and whether access to it results in increased awareness, knowledge or understanding, changed attitudes or behaviour. In this koru model, facts are represented as nutrients in the soil; the matrix influences their availability. Communication involves reorganisation of facts into information, available via channels represented as roots. When information is taken up, engagement with it is influenced by external factors (social norms, support and control) and internal factors (values, beliefs, attitudes, awareness, affect, understanding, skills and behaviour) which affect whether the individual uses it to form new knowledge.

Volume 15 • Issue 05 • 2016

Jul 06, 2016 Letter
Is silence golden? Silence in interdisciplinary collaboration between scientists

by Nick Verouden and Maarten van der Sanden

In considering the ethos of science, Robert Merton [1973] posited that openness and secrecy reflect opposing values in the accomplishment of science. According to Merton, scientific inquiry required that all interested parties have access to and freely share scientific information. In our current epoch, this importance of openness in science seems even more widely accepted. It is a given nowadays that scientists are expected to work as part of a team, not only within their own department, but also with other departments different disciplines. To work interdisciplinary scientists must become more communicative and critically talk about difference, which asks maximum transparency and open communication of the participants. However, against the adage that openness and participation in science is an inherent good, one easily forgets that the actual practice of collaborating may also require things are not said. Navigating everyday interactional challenges may depend on postponing issues to keep the process going, for instance because scientists still have to figure out what they find important in the collaboration with others. But also issues like, withholding sensitive problems or not critiquing each other's options viewpoints, leaving points shrewdly of the agenda, and excluding relevant actors from the meeting table. Despite the idea of open innovation, shared visions, beliefs and knowledge we must focus on silence for the good and the bad as well.

Volume 15 • Issue 05 • 2016

Jun 09, 2016 Article
Democratizing science in the eighteenth century: resonances between Condorcet's Sketch (1795) and twenty-first century science communication

by Lindy A. Orthia

The twenty-first century has witnessed a shift in science communication ideals from one-way science popularization activities towards more reflexive, participatory approaches to public engagement with science. Yet our longue duéee histories of science communication's antecedents focus on the former and have neglected the latter. In this paper I identify parallels between modern science communication ideals and an iconic Enlightenment text, Condorcet's Sketch for a Historical Picture of the Progress of the Human Mind (1795). I show that Condorcet's carefully negotiated balance between scientific reason and radical principles of democracy has much in common with twenty-first century debates about science communication.

Volume 15 • Issue 04 • 2016