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• Date of publication Dec 14, 2020 Category: Article

  Toward an improved risk/crisis communication in this time of COVID-19 pandemic: a baseline study for Philippine local government units

  by Reymund Flores , Xavier Venn Asuncion

  This study mainly explores the communication preferences of the public; their level of trust in the government; and the factors affecting their risk/crisis perception amidst the COVID-19 pandemic. The key findings —derived from the data collected through an online survey and analysis using descriptive statistics, cross-tabulations, and Structural Equation Modeling (SEM), provide insights on how Local Government Units (LGUs) can improve their risk/crisis communication in this current health crisis. Among the key takeaways include the use of social media platforms, like Facebook, and native/local language for effective risk/crisis communication which may, consequently, foster trust building between the LGUs and the public.

  Volume 19 • Issue 07 • 2020 • Special Issue: COVID-19 and science communication, Part II, 2020 (COVID-19 and Scicomm / 2)

  Also a part of:

  Collection: Volume 19 • Issue 05 • 2020 • Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)