Volume 19 • Issue 05 • 2020 • Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

The devastating effects of COVID-19 and the speed of both the scientific and medical response and the public information requirements about frontline healthcare work, medical advances and policy and compliance measures has necessitated an intensity of science communication never seen before. This JCOM special issue — the first of two parts — looks at the challenges of communicating COVID-19 and coronavirus in the early spread of the disease in 2020. Here we present papers from across the world that demonstrate the scale of this challenge.

As COVID-19 continues its devastating pathway across the world, in this second part of the JCOM special issue on communicating COVID-19 and coronavirus we present further research papers and practice insights from across the world that look at specific national challenges, the issue of “fake news” and the possibilities of satire and humour in communicating the seriousness of the deadly disease.

‘Coronavirus Disease 2019 (COVID-19)’ is the neologism coined in reference to the pandemic disease currently affecting countries worldwide. The World Health Organization (WHO) was the international entity that coined this neologism in all its official languages, Arabic amongst them. However, in mass media, the most commonly used term is ‘coronavirus’, which is a meronymic denomination. This corpus-based case study aims at giving new insights into the creation of these neologisms in English and their equivalents in Arabic, and to the adequacy of the meronymic use of the term ‘coronavirus’ in the English and Arabic mass media.

The COVID-19 pandemic has impacted the world in ways not seen since the 1918–1920 Spanish Flu. Disinformation campaigns targeting health crisis communication during this pandemic seek to cripple the medical response to the novel coronavirus and instrumentalize the pandemic for political purposes. Propaganda from Russia and other factions is increasingly infiltrating public and social media in Ukraine. Still, scientific literature has only a limited amount of evidence of hybrid attacks and disinformation campaigns focusing on COVID-19 in Ukraine. We conducted a review to retrospectively examine reports of disinformation surrounding health crisis communication in Ukraine during the COVID-19 response. Based on the themes that emerged in the literature, our recommendations are twofold: 1) increase transparency with verified health crisis messaging and, 2) address the leadership gap in reliable regional information about COVID-19 resources and support in Ukraine.

The nationwide shortage of PPE for health care workers has been well documented. Reporting on this issue has been complicated by hospitals' imposition of gag orders on physicians and health care workers. There are harms that result from imposing these gag orders that go beyond the obvious harms to public and employee health and safety. Using Hirschman's ‘Exit, Voice, and Loyalty’ (1970) as a framework demonstrates that these orders represent a dangerous concentration of power in employer hands — health care workers are reduced to functionaries. Hirschman's argument, in part, is that organisations should seek to balance the availability of exit, voice, and loyalty for employees. Restricting employee options in morally untenable situations to exit only leads to direct and indirect harms. These gag orders are a pernicious practice, and bring with them long-term negative implications for employee morale, employee effectiveness, and public service.

Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.

COVID-19 pandemic hit Brazil in February 2020. Controversial information, minimization of the problem, and difficulties resulting from extreme social inequality, led to the intensification of the disease and number of deaths. During this period, the government failed to provide information to the Deaf minority that uses Brazilian Sign Language to communicate. This study analyzes information provided by a TV with accessibility, as well as a Facebook page created by Deaf and hearing interpreters, and videos posted on Instagram and YouTube for that community. The novelty of the subject required linguistic efforts so that information could be coherent in sign language.

The emergence of COVID-19 represented a critical problem for the legitimacy and prestige of the Chinese Communist Party. The Chinese authorities had to fight not only to contain the spread of the virus but also to create a favorable public opinion about how they managed the crisis. Based on Foucault's approach to the “Regime of Truth”, this article analyzes the narrative surrounding the origin of the virus and how science was employed to lend it legitimacy. The article concludes by reviewing how the idea of science as a truth knowledge is used to construct a particular viewpoint, one focused on legitimizing the outbreak containment measures taken by the Chinese government.

The onset of the COVID-19 pandemic has highlighted the criticality of science communication. Utilising a mixed-methods approach, this article takes an audience-focused perspective to analysing COVID-19 related social media posts on 23 popular South Pacific community Facebook pages over a four-month period across eight South Pacific countries. We analyse how audiences co-opt scientific terms, address information gaps and embed it in their lived experience. It is ascertained that online conversations around COVID-19 in the Pacific are intermeshed with both scientific fact and, personal accounts and rumours, referred to locally as ‘coconut wireless’, problematising established modes of empirical enquiry.

This paper offers an ethnographic account of the editorial response to the COVID-19 outbreak by the Science Media Center Germany. Ethnographic research data was gathered during a 4-week fieldstay in January 2020 which coincided with the first weeks of the COVID-19 outbreak. The findings offer insights into how the editorial staff grappled with the scientific non-knowledge and uncertainty that marked the initial phase of the global COVID-19 outbreak, while simultaneously dealing with acute journalistic demands for expertise.

The novel coronavirus (COVID-19) which was first reported in China's Wuhan province in December 2019 became a global pandemic within a few months. The exponential rise in COVID-19 cases globally was accompanied by a spike in misinformation about the pandemic, particularly on social media. Employing Social Network Theory as a lens, this qualitative study explores how selected international celebrities appropriated their Twitter micro-blogging pages to announce their COVID-19 infection to the world. The study finds that these celebrities can take advantage of their huge social media following to counter disinfodemic and promote awareness about health pandemics.

Based on recent accounts of the sociology of expertise, we analyse the public contestation and expansion of expertise in the context of COVID-19. During the epidemic, the expertise of the Finnish Institute for Health and Welfare (THL), became increasingly contested. By exploring Twitter discussions concerning the actions of THL during the first months of the epidemic from January to mid-June 2020, we analyse the main motivations and arguments in this public contestation as well as the alternative forms of expertise proposed by the critics. We focus particularly on two forms of criticism arguing for what we call networked expertise: liberal crowdsourcing supporters and data-solutionists presenting alternative epidemiological models.

Understanding how individuals perceive the barriers and benefits of precautionary actions is key for effective communication about public health crises, such as the COVID-19 outbreak. This study used innovative computational methods to analyze 30,000 open-ended responses from a large-scale survey to track how Wisconsin (U.S.A.) residents' perceptions of the benefits of and barriers to performing social distancing evolved over a critical time period (March 19th to April 1st, 2020). Initially, the main barrier was practical related, however, individuals later perceived more multifaceted barriers to social distancing. Communication about COVID-19 should be dynamic and evolve to address people's experiences and needs overtime.

This research aimed to analyze the quality of the information conveyed through YouTube videos in Portuguese on the use of two medicines suggested for the treatment of COVID-19: chloroquine and hydroxychloroquine. The ‘Brief DISCERN’ questionnaire was applied to assess the quality of the video content as well as baseline characteristics, such as length, views, likes and dislikes, in a total of 90 videos with almost 4,5 million views. Traditional media accounted for 58,89% of videos. Misleading information was present in most of the videos (63,5%). Despite the ease of access, the videos showed problems in the quality of information.

In this article, we analysed the 100 most engaging contents about COVID-19 on social networks in Brazil, in March 2020, when the disease officially arrived in the country. Within the infodemic context, we analysed the accuracy of the information and the reliability of the websites that guided the debate. Our results show that misinformation/disinformation accounted for 13.5% of the sample and that their average engagement was greater than the one for the information that could be verified in other sources and in accordance with scientific evidence. We also found that professional websites, especially journalistic ones, predominate among sources. The results point to the need to combine science communication strategies with network communication dynamics.

On February 11, 2020, the World Health Organization announced the name of a new disease, COVID-19. As the virus that causes the disease spread across the globe, the world went into crisis mode. The various actors of the COVID-19 crisis include, in part, politicians, scientists, health experts, citizens, journalists, front line workers, first responders, organizations, and so on. Their voices and their related communicative processes play out in the rhetorical arena that emerges from the crisis. Crisis memes are a particularly intriguing and salient part of the COVID-19 public discourse. Combining the theoretical implications of rhetorical arena theory (RAT) with multimodality and its close ties to social semiotics, this paper will analyze the unique nature of memes created during the cycle of a crisis.

Twelve researchers from 11 countries used autoethnographic techniques, keeping diaries over 10 weeks of the COVID-19 crisis, to observe and reflect on changes in the role and cultural authority of science during important stages of viral activity and government action in their respective countries. We followed arguments, discussions and ideas generated by mass and social media about science and scientific expertise, observed patterns and shifts in narratives, and made international comparisons. During regular meetings via video conference, the participating researchers discussed theoretical approaches and our joint methodology for reflecting on our observations. This project is informed by social representations theory, agenda-setting, and frames of meaning associated with the rise and fall of expertise and trust. This paper presents our observations and reflections on the role and authority of science in our countries from March 10 to May 31, 2020. This is the first stage of a longer-term project that aims to identify, analyse and compare changes in science-society relationships over the course of the ongoing COVID-19 pandemic.

This study mainly explores the communication preferences of the public; their level of trust in the government; and the factors affecting their risk/crisis perception amidst the COVID-19 pandemic. The key findings —derived from the data collected through an online survey and analysis using descriptive statistics, cross-tabulations, and Structural Equation Modeling (SEM), provide insights on how Local Government Units (LGUs) can improve their risk/crisis communication in this current health crisis. Among the key takeaways include the use of social media platforms, like Facebook, and native/local language for effective risk/crisis communication which may, consequently, foster trust building between the LGUs and the public.

This study explores how South African newspaper cartoonists portrayed the novel coronavirus during the initial months of the COVID-19 pandemic. We show how these cartoons respond to the socio-economic and cultural contexts in the country. Our analysis of how cartoonists represent the novel coronavirus explain how they create meaning (and may influence public sentiments) using colour, morphological characteristics and anthropomorphism as visual rhetorical tools. From a total population of 497 COVID-19-related cartoons published in 15 print and online newspapers from 1 January to 31 May 2020, almost a quarter (24%; n=120) included an illustration of the coronavirus. Viruses were typically coloured green or red and attributed with human characteristics (most often evil-looking facial expressions) and with exaggerated, spikey stalks surrounding the virus body. Anthropomorphism was present in more than half of the 120 cartoons where the virus was illustrated (58%; n=70), while fear was the dominant emotional tone of the cartoons. Based on our analysis, we argue that editorial cartoons provide a useful source to help us understand the broader discursive context within which public communication of science operates during a pandemic.

The study examines the effect of COVID-19 on the fact-checking resources in Tunisia. Through developing monographies, we traced the trajectory of most fact-checking platforms in the Tunisian media and explored their teams and working strategies. We noticed a clear spike in the creation of fact-checking platforms during and after February 2020 and determined that the pandemic created a context in which these platforms emerged and flourished. However, many of these platforms, were a product of journalists' individual initiatives and lacked a clear editorial and strategic inclusion of fact-checking. Besides, we found a lack of prior training and an absence of fact-checkers specialized in science and health communication.

As successive studies have shown that chloroquine and hydroxychloroquine are ineffective in treating COVID-19, this article investigates how the Brazilian president, Jair Bolsonaro, disputes the truth around science to convince the population that these drugs can save lives, preserve jobs and restore economic growth. Using Charaudeau's theory [Charaudeau, 2007, 2010} as a methodological framework, as well as understanding that right-wing populism has embodied post-truth communication as a distinctive feature of contemporary politics, we observed Bolsonaro's weekly Facebook live streams — known as ‘lives’ — for 14 weeks, identifying them as a communicative device that offers Bolsonaro the material conditions to interact directly with his public. Finally, we structured our analysis according to the three most common themes — questioning delays due to an insistence on scientific methodology, overvaluation of personal experiences and emphasis on individuals' freedom of choice — to observe the emotional images and discursive scenarios the Brazilian president stages to produce the intended pathemic effects of his discourse: hope and urgency; trust and distrust; freedom and polarization.

The pandemic now known as COVID-19 crisis, took humanity by surprise. The highly infectious virus designated as SARS-CoV-2, with it epicentre in Wuhan City, crossed international boundaries at an unprecedented pace. Scientific community rose to the occasion, investigated etiology and clinical features, RNA sequence , pathological attributes, prognostic factors, transmission law and preventive measures, etc. of the virus [Harapan, Naoya, Amanda et al., 2020]. Usually, the cycle of generation of scientific knowledge, its publication in specialised journals, validation by international community of experts and then dissemination among the public is a time consuming process [Raza, Singh and Shukla, 2009]. The intensity of pandemic and risk involved reduced the time lag between generation of knowledge and its percolation among the lay public. The scientific knowledge generated in laboratories, within a brief period, shaped perceptions and attitude of both the governments and the lay public. Emergent situations, especially life-threatening episodes also invoked myths, superstitions and conspiracy theories [Van Bavel, Baicker, Boggio et al., 2020]. Media channels publicised scientific information, myths, superstitions and conspiracy theories with equal zeal. However, the study conducted in India suggests that common citizens rejected myths, superstitions and conspiracy theories. In a short period of time common citizens gathered scientific information through multiple channels of media and used it to increase their health security. The authority of science was never so sharply delineated in a highly religious and traditional society. This article looks at the pandemic's disruptive nature, sudden changes in scientific knowledge, rapid crystallisation of perceptions and thereby attitudinal transformation and behavioural changes among the public in India.

A global crisis such as the COVID-19 pandemic that started in early 2020 poses significant challenges for how research is conducted and communicated. We present four case studies from the perspective of an interdisciplinary research institution that switched to “corona-mode” during the first two months of the crisis, focussing all its capacities on COVID-19-related issues, communicating to the public directly and via media, as well as actively advising the national government. The case studies highlight the challenges posed by the increased time pressure, high demand for transparency, and communication of complexity and uncertainty. The article gives insights into how these challenges were addressed in our research institution and how science communication in general can be managed during a crisis.

This article is about manga-based messaging for risk communication on COVID-19, describing the practice of collaboration between a group of experts and a popular manga artist. Collaborative storytelling through popular manga provides an effective discussion platform for diverse experts in various specialties, ages, and genders to discuss a topic in a short time. These “stories” can integrate social meaning, legitimacy, and a local context into scientific messages. They also provide the public with a deeper understanding of the messages through the characters and their “real-life” situations, as long as the messages remain consistent with the worldview of the original work.

Stories are fundamental to human history, culture and development. Immersive theatre has created a landscape where participants have agency within stories, and within this landscape the concept of narrative transportation provides a framework where change within stories creates change in real life. “Space Plague” is a co-designed, fully immersive theatrical experience for young people and families about a fictional pandemic. It was developed using community-based participatory action research (CBPAR) employing a novel model for engaging underserved and under-represented audiences, “SCENE”. Results confirmed that indications of narrative transportation effects were achieved, demonstrating enhanced learning and understanding alongside changing attitudes and indicated positive change when negotiating the COVID-19 crisis.