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Dec 14, 2020 Article
COVID-19 crisis memes, rhetorical arena theory and multimodality

by Rick Pulos

On February 11, 2020, the World Health Organization announced the name of a new disease, COVID-19. As the virus that causes the disease spread across the globe, the world went into crisis mode. The various actors of the COVID-19 crisis include, in part, politicians, scientists, health experts, citizens, journalists, front line workers, first responders, organizations, and so on. Their voices and their related communicative processes play out in the rhetorical arena that emerges from the crisis. Crisis memes are a particularly intriguing and salient part of the COVID-19 public discourse. Combining the theoretical implications of rhetorical arena theory (RAT) with multimodality and its close ties to social semiotics, this paper will analyze the unique nature of memes created during the cycle of a crisis.

Volume 19 • Issue 07 • 2020 • Special Issue: COVID-19 and science communication, Part II, 2020