Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science
Oct 21, 2024

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

This special issue outlines both the challenges and the opportunities for how scientists and communicators engage the public with discovery science, as they currently do for applied science, medicine, and technology.

Editorials

Oct 21, 2024 Editorial
Engaging with discovery science: expanding the conversation within the science communication community

by Rick Borchelt

Many of us who engage with or communicate about discovery science — sometimes called curiosity-driven research or basic research — have grown increasingly concerned in recent years by the disproportionate attention to applied science, medicine, and technology, seemingly at the expense of basic science. This concern led to the creation of a joint U.S. Department of Energy-Kavli Foundation initiative, the Science Public Engagement Partnership (SciPEP) to catalyze and advance scholarship and practice specifically about communicating discovery science. This special issue is one outcome of that effort. In this issue, readers will find scholarship, practice, and thought leadership that explore the many different communication modes for sharing discovery science employed by scientists, their institutions, and the communicators who work with them. The issue also suggests ways to support basic scientists in identifying and clarifying their goals and audiences depending on what and with whom they are communicating.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Articles

Oct 21, 2024 Article
The coverage of basic and applied research in press releases on EurekAlert!

by Jingwen Zhang, Marina Joubert, Jonathan Dudek and Rodrigo Costas

Research organisations routinely reach out to the media via press releases to announce research news and promote advances in science. This paper explores the presence of basic and applied research in press releases issued through EurekAlert!. Using a scientometric approach to classify research papers featured in press releases into basic and applied research, we found that more than half of the press releases in our dataset were related to basic research. This trend was particularly notable in life and earth sciences, physical sciences, and engineering fields. In contrast, press releases in the biomedical and health sciences, as well as in social sciences and humanities, were more frequently associated with applied research. Additionally, we present findings on the similarity and readability of press releases compared to their corresponding research papers, which confirm the role of institutional press officers in making research papers more accessible to the public and media. This adaptation appears to be more pronounced for basic research.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Article
Can media inspire public engagement with astronomy? Assessing information modalities and potential mechanisms for inspiration in a basic science context

by Matthew S. VanDyke and Sara K. Yeo

Although many science communicators strive to inspire audiences, scant research has sought to understand how media may evoke inspiration. The present study was a three-condition (modality: text-only, audio-only, and audiovisual) between-subjects experiment examining how media content about the James Webb Space Telescope (JWST) motivated participants’ feeling moved, awe, curiosity, rumination, and their inspiration state. The findings revealed no statistical difference between using text or audio content, but that audiovisual content can hinder rumination if self-transcendent emotions are not induced. Findings revealed that content leading participants to feeling moved and experiencing awe should lead to reflective thought, and ultimately, feelings of inspiration.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Article
Promoting the Higgs boson as `discovery science' news: exploring the boundary spanner functions of CERN communication professionals'

by Jamie Dorey, Richard Holliman, Eileen Scanlon, James Gillies and Ana Godinho

The announcement of the discovery of the Higgs boson at CERN marked a groundbreaking achievement in Mode 1 'discovery science'. We combined analyses of CERN strategic documents and organisational structures with ethnographic observations of, and interviews with, communication professionals. Our findings show that promotion of this 'Mode 1' discovery, in combination with the potential for longer-term 'Mode 2' innovation, was a strategic priority for CERN, but highlighted operational challenges for coordination between scientists and journalists. We conclude that CERN communication professionals played an essential boundary spanning role, brokering solutions and maintaining relations across borders and between relevant constituencies.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Practice Insights

Oct 21, 2024 Practice Insight
Strategic planning and evaluation for effective public engagement

by Xinnan Du, Karen Peterman, John Besley and Allison Black-Maier

Assessing the impact of public engagement with science (PES) programs has been a long-standing challenge due to the lack of explicit, audience-specific goals and a related lack of evaluation against goal-relevant outcomes. In this practice insight, we present the strategic planning and evaluation process for PES at KIPAC, detailing the steps of setting and assessing long-term behavioral goals, short-term objectives, and tactics. We provide examples to demonstrate the implementation of the strategic plan, and make recommendations for practitioners at the individual, program, and institutional levels to strategize, conduct, and sustain their PES efforts with intention.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
Enhancing public engagement and science communication through participatory astronomy: insights from the Surabaya Astronomy Club's star party model

by Muchammad Toyib, Gebrina Ayu Pramesti and Nuri Herachwati

This practice insight examines the Surabaya Astronomy Club (SAC) and its innovative approach to science communication and public engagement in Indonesia. Through organized star parties and community outreach, SAC leverages astronomy to foster public interest and enhance scientific literacy. The club's activities are deeply influenced by Indonesia's cultural and social context, emphasizing communal participation and integrating scientific phenomena with traditional and religious practices. Despite its successes, SAC faces challenges such as limited resources and the need for more systematic evaluation. Recommendations for improvement include expanding resource acquisition, adopting robust evaluation methodologies, enhancing inclusivity, and maintaining high-quality engagement. By partnering with governmental bodies and community organizations, SAC bridges the gap between scientific knowledge and public policy, demonstrating astronomy's relevance to societal issues and fostering a more informed and engaged public.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
Communicating the gravitational-wave discoveries of the LIGO-Virgo-KAGRA Collaboration

by Hannah Middleton, Christopher P. L. Berry, Nicolas Arnaud, David Blair, Jacqueline Bondell, Alice Bonino, Nicolas Bonne, Debarati Chatterjee, Sylvain Chaty, Storm Colloms, Lynn Cominsky, Livia Conti, Isabel Cordero-Carrión, Robert Coyne, Zoheyr Doctor, Andreas Freise, Aaron Geller, Anna C. Green, Jen Gupta, Daniel E. Holz, William Katzman, Jyoti Kaur, David Keitel, Joey Shapiro Key, Nutsinee Kijbunchoo, Carl Knox, Coleman Krawczyk, Ryan N. Lang, Shane L. Larson, Susanne Milde, Vincenzo Napolano, Chris North, Sascha Rieger, Giada Rossi, Hisaaki Shinkai, Aurore Simonnet and Andrew Spencer

The LIGO-Virgo-KAGRA (LVK) Collaboration has made breakthrough discoveries in gravitational-wave astronomy, a new field that provides a different means of observing our Universe. Gravitational-wave discoveries are possible thanks to the work of thousands of people from across the globe working together. In this article, we discuss the range of engagement activities used to communicate LVK gravitational-wave discoveries and the stories of the people behind the science, using the activities surrounding the release of the third Gravitational-Wave Transient Catalog as a case study.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
Public perceptions of ocean science as insight into discovery science

by Shu-Min Janet Tsai, T.Y. Branch and Shawn Rowe

This article examines the complex relationship between humans and the ocean, focusing on public perceptions and the role of discovery in ocean science. For this, we use the term ‘discovery’ in two ways: publics ‘discovering’ ocean science and ‘discovery’ as the epistemic foundation of ocean science. Through textual analysis, we show how scientific discovery is intertwined with exploration in national-level ocean literacy policy documents. We then denote a practical and methodological distinction between discovery and basic science in ocean science. To link this back to ocean literacy, we employ Free-Choice Learning examples situated in the U.S. and Taiwan that adopt Personal Meaning Mapping to highlight how adolescents ‘discover’ the ocean and recognize the prevalence of discovery in ocean science. We conclude that although discovery is essential to ocean science, it is inseparable from a legacy of harm (i.e., exploitation, colonialism, and environmental degradation) which makes it — and other discovery sciences — an ongoing challenge to communicate.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight
The Hopes and Fears Lab: enabling dialogue on discovery science

by Richard Milne, Catherine Galloway, Mariam Rashid, Daniela Boraschi, Claudette Burch and Anna Middleton

In this Practice Insight, we consider challenges associated with dialogue-based public engagement with discovery science, related to a focus on application, the need for short-term policy impact, and the lack of conceptual attention to dialogue. We consider potential responses to these through our initial evaluation of The Hopes and Fears Lab engagement project. We suggest the potential value of foregrounding emotional connections with science for both researchers and members of the public, and the need for as much attention to be paid to the preparatory work and settings for dialogue as to the dialogue itself.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Essays

Oct 21, 2024 Essay
Communication and engagement for basic science: insights and practical considerations

by Keegan Sawyer and Brooke Smith

Basic research underpins the innovations that power the global economy and shape society. It is the focus of scientific investment for both The Kavli Foundation and the U.S. Department of Energy Office of Science. Yet it has been rare to see basic research command much attention, practice, or scholarship in science communication. In December 2020, we launched the Science Public Engagement Partnership, or SciPEP, a limited term public-private partnership, to dive into basic science communication headlong. Our work through SciPEP has led to new insights about audiences’ relationship to basic science, as well as the needs and interests of those who communicate basic research. We see a path forward that involves forging more partnerships between scholars who study science communication and practitioners of basic science communication.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Essay
The challenge of identifying behavioral goals for communication in the context of basic science

by John C. Besley, Sara K. Yeo, Todd P. Newman and Anthony Dudo

This essay highlights the unique challenges that basic scientists may face when trying to identify goals for their engagement efforts. We propose that the difference between basic and applied science, at least when it comes to communication, is primarily about the degree to which scientists can identify audience-specific behavioral goals for their communication efforts. To support our thesis, we provide data from recent survey projects that highlight the degree to which applied and basic scientists have different views about behavioral goals for their communications. We ultimately suggest that basic scientists may need additional help choosing goals and that applied scientists may have more opportunities for focused impact whereas the impact of engagement by basic scientists may be more broad-based.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

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