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Jun 04, 2025 Article

How hunger drives conversations on agricultural technologies: an analysis of the rhetoric of pro-GMO advocates on selected Ghanaian media platforms

by Joseph Opoku Gakpo , Dennis Baffour-Awuah , Diana Maame Agyeiwaa Agyei

Movements opposing genetically modified organisms (GMOs) remain one of the most impactful protest movements in recent times, successfully suppressing the widespread global acceptance of GMOs through strategically crafted anti-GMO rhetoric. Yet, inadequate research has focused on the arguments used by GMO-promoting advocates. In this media content analysis study, inspired by the Neo-Aristotelian Method of Rhetorical Criticism (NAMRC), we analyze news articles about GMO technologies gathered from the most-read news portals in Ghana. We identify the rhetorical strategies used by GMO-promoting institutions that are reported in media interactions when the legitimacy of these technologies is questioned. We found that pro-GMO rhetoric focuses on themes of problem-solving technology, defensive advocacy, hope for the future, and scientific evidence to persuade publics. In the media coverage we analyzed, pro-GMO advocates defended both the safety of the technology and the legitimacy of scientific research and agricultural innovation. To ensure that advocacy for genetically modified crops is both responsible and credible, advocates of GMO technologies must strike a balance between conveying enthusiasm for these technologies and exercising caution about their limitations.

Volume 24Issue 032025

May 19, 2025 Article

Communicating scientific uncertainty during the COVID-19 pandemic: a turning point for journalism?

by Andrada Fiscutean , Maria-Magdalena Rosu

The COVID-19 pandemic exposed media professionals to the complex challenge of communicating scientific uncertainty. Using an automated, dictionary-based approach, we examined how different types of publications addressed scientific uncertainty at both the onset and the declared end of the pandemic. In the early stages of this health crisis, both general interest and science-focused media showed increased scientific uncertainty scores, with specialised outlets using scientific uncertainty markers more frequently. When the pandemic was declared over, science-focused publications maintained high scientific uncertainty levels across all stories, while general interest media reverted to pre-COVID-19 levels. The findings provide insights for journalists and science communicators.

Volume 24Issue 032025

May 14, 2025 Article

Science on screen: the representation of science in independent films

by Edite Felgueiras , Teresa Ruão

Cinema has long been a powerful medium for exploring and communicating scientific ideas. From its early days, film has served as both a tool for scientific documentation and a means of engaging the public with scientific concepts. While mainstream films have popularised scientific issues, independent cinema, distinct from Hollywood's commercial focus, offers more innovative and critical portrayals of science. By examining short films from the 2023 Braga Science Film Fest, this study investigates how independent films represent science and scientists. The findings reveal that while these films often depict scientists as adult white men, they challenge traditional stereotypes by avoiding common scientific tropes, like the mad scientist, and instead portray a more diverse range of scientific endeavours and behaviours, contributing to a nuanced understanding of science in society.

Volume 24Issue 032025

Apr 28, 2025 Article

National parks as vehicles for science communication: the science of signs

by Lloyd Davis , Lei Zhu , Wiebke Finkler

Signs used for science interpretation within national parks have been little studied. We analyzed the textual content of 129 signs in 11 US national parks. Science content was high, but readability was low overall and inversely related to the amount of science content. The amount of science varied by subject area and national park, as did the depth of information and its relevance to humans. Colorado’s Great Sand Dunes National Park, however, had signs containing high amounts of science with the highest readability scores, emphasizing the potential benefits for science communication that can come from understanding the science of signs.

Volume 24Issue 032025

Apr 14, 2025 Article

Contesting dominant AI narratives on an industry-shaped ground: public discourse and actors around AI in the french press and social media (2012-2022)

by Panos Tsimpoukis

This paper studies how artificial intelligence was set to the agenda in the press and social media in France. By simultaneously analysing the framing of AI and the key actors who dominated the discourse on this technology in the national press and on the X and Facebook platforms, the study highlights, on the one hand, the influence of digital companies and government narratives, and on the other, the presence of alternative stakeholder perspectives that diverge from dominant discourses and contribute to political polarisation on AI-related issues such as facial recognition. Our study sheds light on how AI framing can highlight dominant and alternative narratives and visions and may contribute to the consolidation of socio-technical imaginaries in the French public sphere.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

More than humanoid robots and cyborgs? How German print media visualize articles on artificial intelligence

by Melanie Leidecker-Sandmann , Tabea Lüders , Carolin Moser , Vincent Robert Boger , Markus Lehmkuhl

Engaging with the ongoing debate regarding the portrayal of artificial intelligence (AI) in the public sphere – particularly the alleged predominance of sci-fi imagery and humanoid robots – our study examines how six German print media visualize articles related to AI. A mixed-methods approach combines qualitative and quantitative visual content analysis, analyzing 818 images from articles published in 2019 and 2022/23. Our findings indicate that human figures, rather than robots, serve as dominant visual objects, and no pronounced gaps between textual and visual representations of AI were observed. Overall, German print media appear to present a differentiated perspective on AI, balancing opportunities and risks associated with this technology.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

Negotiating AI(s) futures: competing imaginaries of AI by stakeholders in the US, China, and Germany

by Vanessa Richter , Christian Katzenbach , Jing Zeng

This paper examines how artificial intelligence (AI) imaginaries are negotiated by key stakeholders in the United States, China, and Germany, focusing on how public perceptions and discourses shape AI as a sociotechnical phenomenon. Drawing on the concept of sociotechnical imaginaries in public communication, the study explores how stakeholders from industry, government, academia, media and civil society actively co-construct and contest visions of the future of AI. The comparative analysis challenges the notion that national perceptions are monolithic, highlighting the complex and heterogeneous discursive processes surrounding AI. The paper utilises stakeholder interviews to analyse how different actors position themselves within these imaginaries. The analysis highlights overarching and sociopolitically diverse AI imaginaries as well as sectoral and stakeholder co-dependencies within and across the case study countries. It hence offers insights into the socio-political dynamics that influence AI’s evolving role in society, thus contributing to debates on science communication and the social construction of technology.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

The new normal: the increasing adoption of generative AI in university communication

by Justus Henke

This study examines the adoption of generative AI (genAI) tools in German university communication departments using 2023 and 2024 survey data. Adoption has significantly increased in 2024, particularly for text generation, with private universities leading the way. Efficiency gains are evident, but issues with factual accuracy and data privacy persist. The findings highlight a transition from cautious experimentation to mainstream integration of genAI in communication strategies, though ethical concerns remain. Communication departments face the challenge of balancing genAI’s efficiency benefits with the need to uphold quality, individuality, and privacy.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

“Away from this duty of chronicler and towards the unicorn”: how German science journalists assess their future with (generative) Artificial Intelligence

by Lars Guenther , Jessica Kunert , Bernhard Goodwin

The advent of generative Artificial Intelligence (genAI) is expected to have a significant impact on journalism. In this study, we address whether this development could help mitigate the crisis in science journalism. We conducted semi-structured interviews with 30 German science journalists, asking them about the potential impact genAI may have on the news-making process (i.e., selection, production, and distribution). The results suggest that interviewees anticipate many future benefits associated with genAI, some believe that the technology is unlikely to worsen the crisis in science journalism, while others express concerns about potential negative consequences (e.g., job loss).

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

Apr 14, 2025 Article

Exploring temporal and cross-national patterns: the use of generative AI in science-related information retrieval across seven countries

by Esther Greussing , Lars Guenther , Ayelet Baram-Tsabari , Shakked Dabran-Zivan , Evelyn Jonas , Inbal Klein-Avraham , Monika Taddicken , Torben Agergaard , Becca Beets , Dominique Brossard , Anwesha Chakraborty , Antoinette Fage-Butler , Chun-Ju Huang , Siddharth Kankaria , Yin-Yueh Lo , Lindsey Middleton , Kristian H. Nielsen , Michelle Riedlinger , Hyunjin Song

This study explores the role of ChatGPT in science-related information retrieval, building on research conducted in 2023. Drawing on online survey data from seven countries—Australia, Denmark, Germany, Israel, South Korea, Taiwan, and the United States—and two data collection points (2023 and 2024), the study highlights ChatGPT’s growing role as an information intermediary, reflecting the rapid diffusion of generative AI (GenAI) in general. While GenAI adoption is a global phenomenon, distinct regional variations emerge in the use of ChatGPT for science-related searches. Additionally, the study finds that a specific subset of the population is more likely to use ChatGPT for science-related information retrieval. Across all countries surveyed, science-information seekers report higher levels of trust in GenAI compared to non-users. They also exhibit a stronger understanding of how (Gen)AI works and, with some notable exceptions, show greater awareness of its epistemic limitations.

Volume 24Issue 022025Science Communication in the Age of Artificial Intelligence (Science Communication & AI)

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