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Oct 21, 2024 Article

Can media inspire public engagement with astronomy? Assessing information modalities and potential mechanisms for inspiration in a basic science context

Although many science communicators strive to inspire audiences, scant research has sought to understand how media may evoke inspiration. The present study was a three-condition (modality: text-only, audio-only, and audiovisual) between-subjects experiment examining how media content about the James Webb Space Telescope (JWST) motivated participants’ feeling moved, awe, curiosity, rumination, and their inspiration state. The findings revealed no statistical difference between using text or audio content, but that audiovisual content can hinder rumination if self-transcendent emotions are not induced. Findings revealed that content leading participants to feeling moved and experiencing awe should lead to reflective thought, and ultimately, feelings of inspiration.

Volume 23Issue 072024Special Issue: Communicating Discovery Science (Discovery Science)

Oct 21, 2024 Article

Promoting the Higgs boson as `discovery science' news: exploring the boundary spanner functions of CERN communication professionals'

by Jamie Dorey , Richard Holliman , Eileen Scanlon , James Gillies , Ana Godinho

The announcement of the discovery of the Higgs boson at CERN marked a groundbreaking achievement in Mode 1 'discovery science'. We combined analyses of CERN strategic documents and organisational structures with ethnographic observations of, and interviews with, communication professionals. Our findings show that promotion of this 'Mode 1' discovery, in combination with the potential for longer-term 'Mode 2' innovation, was a strategic priority for CERN, but highlighted operational challenges for coordination between scientists and journalists. We conclude that CERN communication professionals played an essential boundary spanning role, brokering solutions and maintaining relations across borders and between relevant constituencies.

Volume 23Issue 072024Special Issue: Communicating Discovery Science (Discovery Science)

Oct 14, 2024 Article

Surfing the COVID-19 news waves: a Belgian case study of science communication and public relations with university press releases

by Miguel Vissers , Steve Paulussen , Gert-Jan de Bruijn

Press releases remain an important link between academia and the media. While science communication is a goal of universities, public relations is also becoming increasingly salient. The press release, as a significant tool for both science communication and institutional public relations, means that the fields are entwined, prompting us to propose viewing science communication and public relations on a continuum. Based on a quantitative content analysis of all press releases sent out by a Belgian university during the COVID-19 pandemic we show what this university communicates about and identify how science communication can be used for public relation purposes and vice versa.

Volume 23Issue 062024

Oct 09, 2024 Article

How to make sense of generative AI as a science communication researcher? A conceptual framework in the context of critical engagement with scientific information

by Inbal Klein-Avraham , Esther Greussing , Monika Taddicken , Shakked Dabran-Zivan , Evelyn Jonas , Ayelet Baram-Tsabari

A guiding theory for a continuous and cohesive discussion regarding generative artificial intelligence (GenAI) in science communication is still unavailable. Here, we propose a framework for characterizing, evaluating, and comparing AI-based information technologies in the context of critical engagement with scientific information in online environments. Hierarchically constructed, the framework observes technological properties, user experience, content presentation, and the context in which the technology is being used. Understandable and applicable for non-experts in AI systems, the framework affords a holistic yet practical assessment of various AI-based information technologies, providing both a reflection aid and a conceptual baseline for scholarly references.

Volume 23Issue 062024

Oct 02, 2024 Article

“Giving them the best information I could with whatever I had at hand”. Physicians' online health communication practices in a post-normal science context

by Lucía Céspedes , Alice Fleerackers , Lauren A. Maggio

This study describes US-based physicians' online public communication practices, particularly on the social media platform Twitter/X, during the COVID-19 pandemic. We draw on 28 semi-structured interviews to examine how they responded to the unique COVID-19 context with respect to each of the four features of post-normal science (PNS): facts uncertain, values in dispute, stakes high, and decisions urgent. Our analysis reveals that the pandemic shifted what, why, and how physicians used the platform, and with whom they aimed to communicate. We discuss the implications of these changes in their online communication habits, discourses, and representations around social media as a reaction to the context of PNS brought about by the pandemic.

Volume 23Issue 062024

Sep 23, 2024 Article

Uncivil communication and epistemic trustworthiness concerns in public online discussions in response to scientists during the Covid-19 pandemic

by Nicola Peters

The Covid-19 pandemic illustrated important developments in science communication, with direct online interactions between scientists and the public. This study performs a content analysis of tweets (“N” = 6,000) directed at German virologists (“N” = 6) during the pandemic’s first year. It identifies substantial levels of incivility and trustworthiness concerns, which often co-occurred. These findings enhance our understanding of online communication dynamics in crises by showing how incivility and trustworthiness concerns are not only prevalent but also evolve in response to specific events and phases. This analysis provides insight into the complexities of public sentiment toward scientists during the pandemic.

Volume 23Issue 062024

Sep 16, 2024 Article

The effect of scientific impact on science communication through art from the lens of deviance theories

by Joaquín M. Azagra-Caro , Vincenzo Pavone

Exploring the multifaceted relationship between scientific impact and science communication through art, our study surveys 2,500 Spanish artistic researchers. Guided by deviance theories and double standards theories we reveal a nuanced pattern: the effect of scientific impact initially impedes science communication through art, turning positive after a given impact threshold. Striking a harmonious science-art balance emerges as a mitigating factor, fostering broader links between science communication through art and scientific impact. Our findings advocate for targeted incentives to encourage science communication through art without compromising scientific impact, contributing to a deeper understanding of their complex interplay.

Volume 23Issue 062024

Sep 02, 2024 Article

Are we on the right path? Insights from Brazilian universities on monitoring and evaluation of Public Communication of Science and Technology in the digital environment

by Cibele Maria Garcia de Aguiar Pereira , Sergio Luiz Monteiro Salles Filho , Sérgio Parreiras Pereira , Fernando Antonio Basile Colugnati

This study addresses the perception of theoretical models and the application of evaluation indicators in the context of Public Communication of Science and Technology (PCST) within the digital environment of Brazilian federal universities. The model under validation was built based on the ideal types, presenting 26 indicators for monitoring and assessment. The results of a survey applied to communication managers in these institutions indicate the higher relevance of Type 1 indicators (Inform), with some institutions adopting Type 2 (Engage) indicators and, less frequently, Type 3 (Participate) indicators. Insufficient training in social media leads to platform-dependent evaluation. Despite being considered relevant, consistent monitoring remains irregular and is secondary in PCST programs.

Volume 23Issue 062024

Aug 19, 2024 Article

Understanding public perceptions of revolutionary technology: the role of political ideology, knowledge, and news consumption

by Chia-Ho Ryan Wen , Yi-Ning Katherine Chen

This study investigates public perceptions of Artificial Intelligence (AI) in Taiwan, focusing on the roles of political ideology, science news consumption, and knowledge. Analyzing responses from 502 participants, the research reveals that political ideology has a limited impact on AI benefit perceptions but likely becomes more significant with increased AI application. The study suggests that, for narrow AI, science news consumption and content knowledge are more influential than political ideology. It emphasizes the need for tailored communication strategies and highlights the positive association between respect for science authority and favorable AI perceptions. The findings provide essential insights for policymakers navigating AI adoption.

Volume 23Issue 052024

Aug 05, 2024 Article

Metaphors of communication professionals in higher education: between the trivial and significant

by Hogne Lerøy Sataøen , Daniel Lövgren , Simon Neby

This study explores the evolving, however also “messy”, role of communication professionals in higher education institutions (HEIs), who are involved in organizational science communication. Despite substantial growth and professionalization within HEIs' communication departments, limited research delves into these professionals' own perspectives and their self-understanding. Our investigation employs a metaphors-in-use perspective, through 26 interviews in ten Scandinavian HEIs. The paper contributes to the research on organizational science communication by unraveling the metaphors used by communication professionals: the salesman, the marketplace-facilitator, the police, the missionary, the storyteller, and the overhead-cost, gaining an understanding of how communication professionals perceive their own role.

Volume 23Issue 052024

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