Filter by keyword: Environmental communication
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Nov 26, 2025 ArticleThis study explores how organizations that conduct scientific research support communication activities, including activities aimed at fostering public engagement. It uses qualitative, thematic analyses of semi-structured interviews to propose an initial partnership categorization based on the degree to which communication support is embedded within or external to the organization, as well as the degree to which engagement resources are pooled across funding sources. It then discusses how different categorizations might be associated with several different metrics of public engagement quality. Findings suggest that partnerships with external groups that have shared goals can enhance engagement efforts in situations where the organization lacks the resources to build internal engagement teams and programs. These findings challenge past work focused on the value of internal communication infrastructure. However, the potential benefits and limitations of different approaches to within-organization versus external-to-organization communication support need further research.
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Nov 17, 2025 Book Review
Reviewed book: The Whispers of Rock: Stories from the Earth
In her book Anjana Khatwa combines geological and Indigenous ways of knowing from across the globe, offering a wide-ranging guide to an area of science communication that can be overlooked, the Earth sciences. This would be sufficient to recommend it to science communicators. The book goes further, however, offering a deeply personal perspective on exclusion and inclusion in academia, and multicultural society. For anyone interested in equitable approaches to science communication, this is an essential read.
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Oct 06, 2025 Practice Insight
Public engagement with Raimona National Park: a science communication perspective of wildlife conservation
Public engagement plays a crucial role in wildlife conservation by bridging scientific and community-driven communication. However, conservation communication often faces conflicts and challenges in stakeholder engagement. This study examines the role of public engagement in establishing Raimona National Park (RNP), focusing on interactions between scientific communication from conservationists and culturally informed communication from local communities. By analyzing survey responses from 340 participants and participatory observations, this research explores how structured public engagement contributes to conflict resolution and long-term park management. The study also highlights the role of NGOs, governance structures, and behavioral change in shaping conservation outcomes in the Raimona landscape. -
Jul 21, 2025 Article
Comparing the efficacy of narrative and didactic inoculation in combating climate change misinformation: impact on misbeliefs and intention to share misinformation
Previous research has suggested that incorporating emotional language and exemplars within inoculation messages could enhance their effectiveness in inducing resistance to climate change misinformation. We conducted a between-subject experiment with four conditions (negative narrative inoculation, positive narrative inoculation, didactic inoculation, and misinformation only condition) to test the effectiveness of inoculation. We found that didactic inoculation increased perceived threat significantly more than both types of narrative inoculations. However, there were no significant differences across these three types of inoculation messages in conferring resistance to misinformation regarding counterarguing against misinformation, belief in misinformation, perceived credibility of misinformation, or intention to share misinformation.
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Jul 02, 2025 Article
The differential effects of metaphor on comprehensibility and comprehension of environmental concepts
Metaphors are prevalent in environmental science communication, because they describe complex topics in more familiar terms. Yet, little research has investigated whether metaphors contribute to comprehension in such communication. This experiment (N=510) disentangles the effects of different metaphor types on comprehension-related outcomes for three environmental concepts (greenhouse effect, carbon footprint, greenwashing). Results showed small but statistically significant effects of some metaphors on perceived text comprehensibility and perceived comprehension, but no effects on actual comprehension. No mediation effects were attested. Science communication could thus benefit from metaphor, but communicators should be careful not to overdo it, nor to overestimate its effectiveness. -
Jun 30, 2025 Article
Trash headlines: media portrayal of risks, response measures, and partisan differences in news coverage of space junk
As a recently emergent issue, public familiarity with orbital debris is likely low, and therefore especially susceptible to the influence of news media representations. To better understand media representations of orbital debris issues, a content analysis of all orbital debris news articles (N = 207) across four major U.S. media outlets (2011 – 2022) was conducted. It examines portrayals of risks associated with orbital debris, response measures, and terminology choices. Despite evidence that risks to satellite services are most consequential to everyday civilians, this risk was not a leading theme in any article. Instead, risks associated with falling debris to Earth was the most frequent leading theme across all news outlets. We also found differences across partisan outlets, including greater attention to space sustainability/safety risks and mitigation in a liberal outlet compared with a conservative outlet. Linguistically, the more colloquial “space junk” was more prominent than the more jargon-y “orbital debris.”
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May 13, 2025 Practice Insight
Decide your Print, a workshop to foster systemic thinking about sustainability issues
The workshop “Decide your Print” engages high school students outside of classroom settings, with sustainability challenges, focusing on fast fashion’s socio-technical systems. Using collaborative decision-making and systemic analysis, the activity fosters understanding of sustainability’s interrelated dimensions — socio-ecological, technological, political, economic. Combining dialogue, evidence-based education and participatory approaches, it promotes critical thinking and actionable solutions. Conducted at the 2023 Genoa Science Festival in Italy, the workshop aimed to empower participants to propose multi-level strategies, showcasing the potential of informal education to address sustainability through interdisciplinary learning and systemic reasoning.
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May 07, 2025 Practice Insight
Framing food waste: development and evaluation of a science communication format at the workplace
The mitigation of the climate crisis demands effective communication strategies. Transforming food systems plays a key role in climate protection, not only by changing eating habits, but also by preventing food waste. While workplaces are commonly used for health promotion activities, they are a rare setting for science communication. This practice insight targets individual food waste reduction through a workshop at the workplace, including a lunch from rescued food, documentary screening, discussion, and expert presentation. It aimed to enhance participants’ self-efficacy and intention to reduce food waste. The effectiveness of the screening was tested experimentally by evaluating the effects of positive and negative framing. Exposure to negative framing was associated with higher intensity in negative affect, whereas positive framing appeared to be associated with higher self-efficacy. Furthermore, this practice insight provides strategies to foster science communication in workplaces.
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Apr 28, 2025 Article
National parks as vehicles for science communication: the science of signs
Signs used for science interpretation within national parks have been little studied. We analyzed the textual content of 129 signs in 11 US national parks. Science content was high, but readability was low overall and inversely related to the amount of science content. The amount of science varied by subject area and national park, as did the depth of information and its relevance to humans. Colorado’s Great Sand Dunes National Park, however, had signs containing high amounts of science with the highest readability scores, emphasizing the potential benefits for science communication that can come from understanding the science of signs.
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Jan 20, 2025 Practice Insight
Co-creation in citizen science: sharing learnings and good practice from an indoor, airborne microplastics project
HOMEs was a citizen science exploratory project, aimed at investigating the presence of airborne microplastics in people's homes. Participants placed passive samplers in their homes, using low-cost microscopes to see and take pictures of their samples. The methods developed are promising, however there are a number of pitfalls to avoid and key considerations. This practice insight explores successful approaches and identifies barriers and limitations when embedding co-creation and participatory citizen science approaches to a research project. This piece focuses on the methods and engagement with participants, rather than on microplastics findings.