The language of science communication has moved from deficit to dialogue and talk of a ‘new social contract’ with the public ‘invited to participate’. This paper outlines a practitioner path that begins with storytelling and moves to a more participatory mode of practice of science communication for adaptation to climate change at the community scale. I outline personal practitioner reflections, specifically the need to consider issues of power, place, pain and the need to challenge assumptions. I propose the need to consider context, many forms of local knowledge and expertise, social learning, plus the pain of historical, contemporary or projected loss.
Filter by keyword: Environmental communication
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Mar 28, 2022 Practice Insight
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Feb 21, 2022 Article
Wildlife comics, or the making of young naturalists in late Franco's Spain (1969–1970)
This essay examines a highly popular comic series published in Spain between 1969 and 1970 which focused on Felix Rodríguez de la Fuente (1928–1980), a prominent and influential naturalist and media icon, as main character. These comics constitute a remarkably illustrative example of the use of popular media in processes of construction of natural history knowledge. Situated in the complex final years of Franco's regime, they allow us to probe the combined role of science, media, and celebrity in the construction of a visual environmental culture through storytelling strategies designed to engage young audiences in naturalist-like practices.
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Dec 15, 2021 Article
Experts, influencers, and amplifiers — Exploring climate movements' hyperlinking practices
While research shows different links between activism and science, little is known about activists engaging in science communication online. Demanding that decision-makers should “listen to the scientists”, the climate movements Fridays for Future (FFF) and Extinction Rebellion (XR) emphasize the role of scientific knowledge in democratic decision-making. Exploring the two movements' hyperlinking practices reveals a difference in the extent and selection of hyperlinks on their websites, pointing to influencer-based communication and focus on popularization of science by FFF and expert-based communication leaning on academic publications by XR, with both movements acting as amplifiers of existing science communication efforts.
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Dec 13, 2021 Article
Understanding the relationship between sharing personal anecdotes, warmth, curiosity, risk perception and mitigation in communicating the threat of climate change
While most Americans believes in climate change, to elicit action, communicators should use strategies to convey risks. One strategy is to cognitively engage individuals by eliciting curiosity. Previous studies have shown that individuals with higher science curiosity are more likely to perceive the risk of climate change. This study uses scientists’ act of sharing personal anecdotes to elicit curiosity and examines the effect of scientist’s traits on risk perception. Results show that anecdotes do not affect any of the variables. However, there is a positive relationship between curiosity and risk perception, and between trust in scientists and risk perception.
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Dec 09, 2021 Article
Individual solutions to collective problems: the paradoxical treatment of environmental issues on Mexican and French YouTubers' videos
The impact of human activity on our planet is undeniable. However, this matter of fact is not fully understandable without analyzing the narratives through which people make sense of it. In this study, we aim to describe the narratives present in environmental discourses of Mexican and French YouTubers' videos. This corpus is intended to show how environmental issues are framed in the ever-growing discursive arena of entertainment and “influencing” streaming video. We set out to perform a cross-country comparison, with the purpose of contributing to the discussion of whether environmental discourse is country-specific or shared by various nations and, possibly, even global. Our study contributes to the understanding of the social construction of the environment via these discourses. Our main result points to a paradoxical treatment of environmental issues: the YouTubers of our sample represent them as collectively induced problems, but seem to mainly believe that individual-based solutions would resolve them. More broadly, our study suggests a tendency to the individualization and, therefore, the depoliticization of environmental issues as well as a globalization of the environmental discourses in YouTubers' videos.
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Oct 11, 2021 Article
Onto new horizons: insights from the WeObserve project to strengthen the awareness, acceptability and sustainability of Citizen Observatories in Europe
WeObserve delivered the first European-wide Citizen Observatory (CO) knowledge platform to share best practices, to address challenges and to inform practitioners, policy makers and funders of COs. We present key insights from WeObserve activities into leveraging challenges to create interlinked solutions, connecting with international frameworks and groups, advancing the field through communities of practice and practitioner networks, and fostering an enabling environment for COs. We also discuss how the new Horizon Europe funding programme can help to further advance the CO concept, and vice versa, how COs can provide a suitable mechanism to support the ambitions of Horizon Europe.
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Oct 11, 2021 Article
Citizen science and crowdsourcing in the field of marine scientific research — the MaDCrow project
Marine research is as important as very demanding since it requires expensive infrastructures and resources. Scientific institutions, on the contrary, have very limited funding so that the seas remain, still, mostly unexplored. Another serious concern is that society at large often resonates with fake news, while scientists sometimes tend to bias research with their backgrounds and paradigms. We think that all these issues can be addressed opening the process of knowledge building to the questions and needs of stakeholders and laypeople. The MaDCrow project proposed and tested several paths to attain these goals.
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Oct 04, 2021 Article
Co-benefits associated with public support for climate-friendly COVID-19 recovery policies and political activism
Scientists highlight that actions that address environmental protection and climate change can also help with reducing infectious disease threats. Results using data from a national sample survey in New Zealand indicate that perceptions of co-benefits of actions to address environmental protection that also protect against infectious disease outbreaks such as the coronavirus is associated with policy support and political engagement. This association was partly mediated through perceived collective efficacy. Local councils with higher level of community collective efficacy were more likely to declare climate emergency. Communication about potential co-benefits is likely to shape public engagement and enact policy change.
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Jul 29, 2021 Article
Animals of Instagram: taxonomic bias in science communication online
There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.
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Jul 08, 2021 Article
“Britain's rainforests”: engaging the public with brownfield sites for conservation in the U.K.
This small-scale study aims to understand what different environmental organisations are doing to engage people with brownfield sites in the U.K. Interviews with staff members from different environmental organisations found a wide range of initiatives to be in practice, including collaboration with other organisations and local schools and involving volunteer groups with maintenance of the sites. Working with volunteers and partner organisations and the management of sites were often identified as essential contributors to the success of projects. Interesting themes which arose, including the lack of demographic data and issues engaging with developers, could act as springboards for further studies.