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Mar 28, 2017 Article
Online video on climate change: a comparison between television and web formats

by Alicia De Lara, Jose A. García-Avilés and Gema Revuelta

This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the Internet than when produced for television.

Volume 16 • Issue 01 • 2017

Mar 09, 2017 Conference Review
New possibilities for science museums: Museological Reflections Group, 1st edition

by Blanca Cárdenas

This paper briefly describes a new academic discussion project first presented on November 29th, 2016, at the "Universum Sciences Museum" in Mexico City. Interdisciplinary professionals comprise the Museological Reflections Group (MRG), whose aim is to think and explore new possibilities for science museums. The group's first edition, offered the theme "The Sciences behind Showcases: Anthropological and Archaeological Processes".

Volume 16 • Issue 01 • 2017

Dec 16, 2016 Commentary
Science communication and Responsible Research and Innovation. How can they complement each other?

by Victor Scholten, Jeroen van den Hoven, Eefje Cuppen and Steven Flipse

In today's society a variety of challenges need attention because they are considered to affect our well-being. Many of these challenges can be addressed with new innovations, yet they may also introduce new challenges. Communication of these new innovations is vital. This importance is also addressed by the concept of Responsible Research and Innovation. In the present commentary we draw on a dataset of 196 research projects and discuss the two research streams of Science Communication and Responsible Research and Innovation and how they are complements to each other. We conclude with suggestions for practitioners and scientists.

Volume 15 • Issue 06 • 2016

Dec 16, 2016 Commentary
Science, brands and the museum

by Robert Bud

This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.

Volume 15 • Issue 06 • 2016

Oct 21, 2016 Article
A reexamination of the neurorealism effect: the role of context

by Maria Popescu, R. Bruce Thompson, William Gayton and Vincent Markowski

The phenomenon of lay readers of neuroscience being positively biased by the mere presence of brain images (fMRI), has been hotly debated, with recent failures to replicate the phenomenon, and suggestions that context is important. We experimentally investigated the potentially biasing effect of neuroimagery on participants' beliefs and explored an important facet of context within a neuroscience article: whether the article was supportive or critical of fMRI use in detecting states of mind. Results supported recent arguments that a “neurorealism” effect may in part be an artifact of experimental design; but we also report evidence that context may be critical.

Volume 15 • Issue 06 • 2016

Jun 07, 2016 Essay
The necessary "GMO" denialism and scientific consensus

by Giovanni Tagliabue

"Genetically Modified Organisms" are not a consistent category: it is impossible to discuss such a miscellaneous bunch of products, deriving from various biotech methods, as if they had a common denominator. Critics are too often pre-emptively suspicious of peculiar risks for health or the environment linked to this ill-assorted ensemble of microorganisms, plants or animals: yet, even before being unscientific, the expression "GMO(s)" has very poor semantic value. Similarly, claims that recombinant DNA technology is always safe are a misjudgement: many unsatisfactory "GMOs" have been discarded, as has happened also for innumerable agri-food outcomes, obtained via more or less traditional field and lab methods. The scientific consensus, i.e. the widespread accord among geneticists, biologists and agriculturalists, maintains that every biotech invention has to be examined case by case, evaluating the unique profile of each new organism ("GMO" or otherwise): to assess its safety, the technique(s) used to produce it are irrelevant. Therefore, in considering "green" biotechnologies, a triple mantra should be kept in mind: 1. product, not process; 2. singular, not plural; 3. a posteriori, not a priori. Both people's and law-makers' attitude to agricultural biotechnologies should be reoriented, and this is an interesting task for science communicators: they should explain how meaningless and misleading the "GMO" frame is, debunking a historical, ongoing socio-political blunder, clarifying to the public what most life scientists have been recommending for several decades.

Volume 15 • Issue 04 • 2016

May 26, 2016 Letter
Reflections on ‘Listening and Empowering: children and science communication’ by Matteo Merzagora and Tricia Jenkins

by Frazer Swift

The letter compares and contrasts thinking about making science accessible and relevant to children in science centres and museums with thinking about communication in social history museums.

Volume 15 • Issue 04 • 2016

Apr 20, 2016 Article
BioBlitzes help science communicators engage local communities in environmental research

by Erin Roger and Sarah Klistorner

There is growing recognition that effective science communication should not merely focus on addressing scientific literacy but must also open dialogue between scientists and the public, build trust, and increase public interest in environmental research. Citizen science BioBlitzes offer a useful approach for science communicators to address many of these key aims. We explore the BioBlitz concept, learnings and outcomes based on a case study of a BioBlitz held in Sydney, Australia. We found that participants valued learning about biodiversity on the day and importantly, all participants (scientists and citizen scientists) rated interacting and learning from the experience as one of the main benefits.

Volume 15 • Issue 03 • 2016 • Special Issue: Citizen Science, Part II, 2016

Apr 20, 2016 Article
Science learning via participation in online citizen science

by Karen Masters, Eun Young Oh, Joe Cox, Brooke Simmons, Chris Lintott, Gary Graham, Anita Greenhill and Kate Holmes

We investigate the development of scientific content knowledge of volunteers participating in online citizen science projects in the Zooniverse (http://www.zooniverse.org). We use econometric methods to test how measures of project participation relate to success in a science quiz, controlling for factors known to correlate with scientific knowledge. Citizen scientists believe they are learning about both the content and processes of science through their participation. We don't directly test the latter, but we find evidence to support the former — that more actively engaged participants perform better in a project-specific science knowledge quiz, even after controlling for their general science knowledge. We interpret this as evidence of learning of science content inspired by participation in online citizen science.

Volume 15 • Issue 03 • 2016 • Special Issue: Citizen Science, Part II, 2016

Mar 17, 2016 Commentary
The dangers of ‘Miss Information’: science and comedy in South Park

by Edward Bankes

Interest in the possible role for comedy as a medium for communicating and engaging the public in science is growing. However, current research has so far been restricted to exploring whether the content of scientific knowledge is accurate and precise within comedy, and whether the public might be said to understand science better for having watched it. In this commentary, I suggest that this approach neglects the diversity with which scientific ideas and images are used in comedy, particularly when comedy is written without the explicit goal of communicating science. I present my current research on the American animated comedy South Park, which suggests a different story: science serves to expose the hypocrisy and self-interest that governs the town. I suggest that examples such as South Park might benefit the analysis of comedy and science, by seeking to explain the very presence of science in comedy and in doing so, explore the values attributed to science within popular culture.

Volume 15 • Issue 02 • 2016