Public attitudes toward genetically modified organisms (GMOs) in Kenya remain mixed due to limited knowledge, policy gaps, and cultural factors. Despite the 2020 commercialisation of Bt cotton, perceptions of GM technologies are largely unfavourable. This study surveyed 416 respondents across 14 counties to assess awareness and knowledge levels of GMOs. Results showed 49% support GMOs, 27% are uncertain, and 24% oppose them. Misconceptions persist, with 49.3% citing size and 22.4% recognising labelling as a means of identifying GMOs. Awareness of GMO commercialisation was low (24%), though nearly half correctly identified Bt cotton as an approved GMO, and 32.7% unaware of any institution carrying out GM research. Education significantly influenced acceptance ($\chi^2$ = 68.322, p 0.001). Radio was the most trusted information source (29.3%), and scientists were the most credible (46.4%). The findings underscore the need for targeted public communication strategies to address misinformation and enhance understanding of biosafety and biotechnology in Kenya.

This study investigates the emotional and cognitive responses of Arabic-speaking audiences to informal science communication on YouTube. Focusing on three prominent Arabic YouTube channels that provide science content, @Da7ee7, @NidhalG, and @Espitalia, the study analyzes their communication styles to explore how stylistic differences shape audience engagement and perception. The study classifies the channels into three distinct communicative styles; humorous, academic, and conversational to examine variation in audience responses. Employing computational content analysis, the study applies LDA topic modeling and sentiment analysis to examine emotional and cognitive engagement in user comments. Results show that humorous content is associated with stronger positive emotions and cognitive activation, whereas academic and conversational styles evoke more mixed reactions. Topics like space science and artificial intelligence elicit complex emotions such as confusion and admiration. Addressing a key gap in Arabic-language science communication, the study reveals how style and topic shape public engagement in culturally specific digital spaces.

This practice report aims to outline the idea of science communication as a multidimensional practice that extends beyond the transmission of scientific facts to include the tacit, cultural, and experiential dimensions of science—with a focus on ‘the university’ as an embodiment of the culture of science. Drawing on the idea of ‘kitchen table science communication’, we present a board game designed to foster critical engagement with the implicit norms and structures of academic life among students, their families, and broader publics. Emphasizing science as a complex, adaptive, and culturally situated endeavor, the game serves both as an educational tool and as a medium for participatory meaning-making. Through iterative development and ethnographic testing across diverse academic and informal settings, we explore how playful, narrative-driven formats can open epistemic spaces and promote a more intuitive, affective, and accessible understanding of science. Our findings suggest that games—by embracing abstraction, indeterminacy, and co-creation—offer unique affordances for cultivating science literacy as lived experience rather than codified knowledge.

The purpose of this study is to show how intuitive epistemic beliefs and intuitive epistemic social identity contribute to misperceptions about science. Using a misleading clean energy meme for context, online survey results (U.S. only, N = 192) show that intuitive epistemic beliefs are negatively associated with interpreting the meme in a way that aligns with scientific consensus. This study also shows that social identity contributes to the misinterpretation. Results affirm the importance of science communication that resonates with people who trust their intuition.

This study investigates how Germany’s anti-lockdown and anti-vaccine protest movement, led mainly by the Querdenken network, allied with conspiracist and far-right groups, utilized scientific authority while opposing COVID-19 policy. We analyse posts published in 161 public Telegram channels using a computational pipeline that combines named-entity recognition, structural topic modeling, a BERT sentiment classifier, and an open-source large language model, Mixtral. We report that mentions of scientific information surged during periods of heightened policy uncertainty (e.g., national lockdowns and the vaccine-mandate debate), indicating tactical appeals to epistemic authority. References to science were initially scarce rather than hostile, but evolved into a selective, strategic endorsement: protest communities increasingly cherry-picked scientific claims to delegitimize containment measures (foremost, vaccination) while sidelining evidence contradicting their narrative. The findings show that, even among actors who reject official institutions, appeals to scientific language are strategically deployed as a discursive resource.

Digital games in museums face the challenge of translating complex scientific concepts into engaging experiences that facilitate both individual learning and peer discussion. This practice insight examines Symbiosville, a touchscreen learning game designed using an event $\rightarrow$ choice $\rightarrow$ consequence pedagogical model to increase visitor understanding of the human microbiome's role in health. Through visitor observations and survey data, this case study demonstrates how evidence-based game mechanics can effectively communicate microbiome science, with players successfully understanding relationships between personal choices and microbiome health. However, the study revealed limitations in encouraging peer-to-peer learning in museum environments, where individual screen-based interactions can inhibit social engagement despite networked game features. The analysis identifies key design considerations for science communication practitioners developing digital learning games for informal settings, including the tension between personalised experiences and collaborative learning.

Starting from the premise that public science communication practices have changed in recent years, this paper asks where these changes are heading and what factors can explain them. We conducted a survey among researchers at CONICET[CONICET (Consejo Nacional de Investigaciones Científicas y Técnicas) is the National Council of Science and Technology.] in Argentina, asking them about these changing practices. Considering the major technological changes that have taken place in recent years, we find that science popularisation activities have intensified, but with significant differences in the means used to communicate informed by the career stage of the researcher. We also consider the different motivations of scientists to engage in science communication activities.

While substantial research has focused on emotions within classroom activities such as class attendance, studying, and test-taking, less attention has been paid to emotional experience in informal science settings such as media, museums, and public science events. Despite their significant role, emotions are under-theorised and under-researched in science communication. However, there is a growing interest among researchers and practitioners in understanding their role in the public communication of science and leveraging these insights for more effective science communication. This context lead us to propose and organise this Special Issue on Emotions in Science Communication, comprising six manuscripts as detailed in this editorial.

Previous research has suggested that incorporating emotional language and exemplars within inoculation messages could enhance their effectiveness in inducing resistance to climate change misinformation. We conducted a between-subject experiment with four conditions (negative narrative inoculation, positive narrative inoculation, didactic inoculation, and misinformation only condition) to test the effectiveness of inoculation. We found that didactic inoculation increased perceived threat significantly more than both types of narrative inoculations. However, there were no significant differences across these three types of inoculation messages in conferring resistance to misinformation regarding counterarguing against misinformation, belief in misinformation, perceived credibility of misinformation, or intention to share misinformation.

Metaphors are prevalent in environmental science communication, because they describe complex topics in more familiar terms. Yet, little research has investigated whether metaphors contribute to comprehension in such communication. This experiment (N=510) disentangles the effects of different metaphor types on comprehension-related outcomes for three environmental concepts (greenhouse effect, carbon footprint, greenwashing). Results showed small but statistically significant effects of some metaphors on perceived text comprehensibility and perceived comprehension, but no effects on actual comprehension. No mediation effects were attested. Science communication could thus benefit from metaphor, but communicators should be careful not to overdo it, nor to overestimate its effectiveness.