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Mar 21, 2013 Article
Diffusing scientific knowledge to innovative experts

by Svend Tveden-Nyborg, Morten Misfeldt and Birte Boelt

Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications   and oral presentations, e.g.\ at conferences and seminars. However, when science is communicated to practitioners, the structures become fuzzy. We are   looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and  we are met with the challenge of securing effective knowledge diffusion to the community. Our investigation's focal point is on Rogers' theoretical framework  ``Diffusion of Innovation'' (DOI), as we look at how DOI may affect the Danish seed industry if science communication is redesigned in accordance with the  framework. During our project workshop, participants recognized trends and characteristics from DOI in the Danish seed community and argued for more  collaboration between scientists and practitioners. This can be done by implementing fast-learning via online website, but it needs to be assisted by   slower-paced face-to-face learning to lessen the risk of a digital knowledge divide within the community.

Volume 12 • Issue 01 • 2013

Nov 13, 2012 Article
Towards delivering e-health education using Public Internet Terminals (PIT) systems in rural communities in South Africa

by Alfred Coleman

This paper investigated the potential of the Public Internet Terminal (PIT) system to promote basic health education for two rural communities in the North West Province of South Africa. A case study approach was used. Participants were selected from a population group of teachers, nurses, business people and  students in the two communities. Observation, group interviews and questionnaire were used to gather evidence from the participants regarding their  operational difficulties, social/economic difficulties and perceived usefulness of using the PIT system for basic health education. The findings revealed that a high number of participants could not operate the PIT system to search for relevant health information. Participants cited reasons of information overload and slow response of the PIT system. Further findings revealed that many participants lack awareness of the PIT services in these post offices. Participants  indicated that the PIT system lacks local content specific information such as healthcare information on vaccination, personal hygiene, nutrition and pharmacies around their vicinities. The results from this study led to the recommendations which emphasized the incorporation of basic e-health education portal into the existing services on the PIT system and proposed a new user interface for the PIT.

Volume 11 • Issue 04 • 2012

Mar 16, 2012 Commentary
Has blogging changed science writing?

by Alice R. Bell

Rather than crystal ball gazing into the future of science journalism, this essay invites critical discussion over how much, if at all, has the web changed the way science is discussed in public? The short answer is no, or only slightly. Drawing on basic tenants of the social studies of technology, I argue there have always been more options than action when it comes to innovation in science writing. This essay takes three stories of the impact of the web on science journalism which I believe to be overstated, as well as three areas where I do think we can see change. None are clear-cut, as my chief aim here is to argue that our future is up for debate.

Volume 11 • Issue 01 • 2012

Nov 28, 2011 Article
Scientists' attitudes toward a dialogue with the public: a study using "science cafes"

by Eri Mizumachi, Kentaro Matsuda, Kei Kano, Masahiro Kawakami and Kazuto Kato

Currently, science is developing rapidly and its influence on society is more significant than ever. This is all the more reason for today’s scientists to interact with the general public. To design effective science communication activities, we must understand scientists’ motivations and barriers to publicly communicating science. In this study, we interviewed 19 early-career scientists who had participated in science cafes in Japan. From these interviews, we identified five factors leading to their reluctance to participate in science cafes: 1) troublesome or time-consuming; 2) pressure to be an appropriate science representative; 3) outside the scope of their work; 4) could not perceive any benefit; and 5) apprehension about dialogue with the public. Among these factors, apprehension about dialogue may be the clearest reflection of the scientists’ underlying feelings about this form of communication and an indicator of more intrinsic barriers to engaging in science cafes.

Volume 10 • Issue 04 • 2011

Jul 25, 2011 Article
Media framing of stem cell research: a cross-national analysis of political representation of science between the UK and South Korea

by Leo Kim

This paper compares opinion-leading newspapers’ frames of stem cell research in the UK and South Korea from 2000 to 2008. The change of news frames, studied by semantic network analysis, in three critical periods (2000-2003/2004-2005/2006-2008) shows the media’s representative strategies in privileging news topics and public sentiments. Both political and national identity represented by each media outlet play a crucial role in framing scientific issues. A news frame that objectifies medical achievements and propagates a popular hope evolves as a common discourse in The Telegraph and The Guardian, with expanded issues that both incorporate and keep in check social concerns. South Korea’s Chosun Ilbo follows the frame of objectified science with a strong economic motivation, while Hankyoreh remains critical of the ‘Hwang scandal’ and tempers its scientific interest with broader political concerns.

Volume 10 • Issue 03 • 2011

May 23, 2011 Article
What are the features of non-expert opinions on regenerative medicine? Opinion analysis of workshop participants

by Chie Nakagawa, Ekou Yagi and Kazuto Kato

Regenerative medicine (RM) has the potential to strongly impact on society. To determine non-experts’ impressions of RM, we analyzed opinions obtained from workshops in which participants freely discussed RM. Three major features were apparent. First, non-experts were most concerned with the possible effects of RM after it has been fully realized in society. Second, non-experts expressed concerns not only about RM itself, but also about the governance and operation of the technology. Third, non-experts were not only concerned about direct influences of RM, but also about its potential indirect influences. These identified features are likely to be controversial issues when RM is introduced into society. It is important to promote early discussion of these issues by society as a whole.

Volume 10 • Issue 02 • 2011

Mar 14, 2011 Article
In search of a new public for scientific exhibitions or festivals: the lead of casual visitors

by Fabienne Crettaz von Roten

This article examines the public at a science exhibition or festival and tries to determine whether casual visitors are a means of expanding the audience. According to a Swiss survey of public attitudes towards science (2005), the non-public of a science exhibition or festival is distinguished by demographics such as gender and education (more female and less educated), cultural practices (less frequent) and attitudes towards science (less positive). Considering the Swiss science festival of 2009, casual visitors differ from intentional ones in terms of sociodemographic aspects and scientific cultural practices; on the other hand, casual visitors are close to intentional ones in terms of non-scientific cultural practices and attitudes towards science. Consequently, casual visitors are one way of increasing audiences.

Volume 10 • Issue 01 • 2011

Mar 22, 2010 Commentary
Shirky and Sanger, or the costs of crowdsourcing

by Mathieu O'Neil

Online knowledge production sites do not rely on isolated experts but on collaborative processes, on the wisdom of the group or “crowd”. Some authors have argued that it is possible to combine traditional or credentialled expertise with collective production; others believe that traditional expertise's focus on correctness has been superseded by the affordances of digital networking, such as re-use and verifiability. This paper examines the costs of two kinds of “crowdsourced” encyclopedic projects: Citizendium, based on the work of credentialled and identified experts, faces a recruitment deficit; in contrast Wikipedia has proved wildly popular, but anti-credentialism and anonymity result in uncertainty, irresponsibility, the development of cliques and the growing importance of pseudo-legal competencies for conflict resolution. Finally the paper reflects on the wider social implications of focusing on what experts are rather than on what they are for.

Volume 9 • Issue 01 • 2010 • Special Issue

Mar 22, 2010 Article
Open science: policy implications for the evolving phenomenon of user-led scientific innovation

by Victoria Stodden

From contributions of astronomy data and DNA sequences to disease treatment research, scientific activity by non-scientists is a real and emergent phenomenon, and raising policy questions. This involvement in science can be understood as an issue of access to publications, code, and data that facilitates public engagement in the research process, thus appropriate policy to support the associated welfare enhancing benefits is essential. Current legal barriers to citizen participation can be alleviated by scientists’ use of the “Reproducible Research Standard,” thus making the literature, data, and code associated with scientific results accessible. The enterprise of science is undergoing deep and fundamental changes, particularly in how scientists obtain results and share their work: the promise of open research dissemination held by the Internet is gradually being fulfilled by scientists. Contributions to science from beyond the ivory tower are forcing a rethinking of traditional models of knowledge generation, evaluation, and communication. The notion of a scientific “peer” is blurred with the advent of lay contributions to science raising questions regarding the concepts of peer-review and recognition. New collaborative models are emerging around both open scientific software and the generation of scientific discoveries that bear a similarity to open innovation models in other settings. Public engagement in science can be understood as an issue of access to knowledge for public involvement in the research process, facilitated by appropriate policy to support the welfare enhancing benefits deriving from citizen-science.

Volume 9 • Issue 01 • 2010 • Special Issue

Feb 26, 2010 Article
Science blogs and public engagement with science: practices, challenges, and opportunities

by Inna Kouper

Digital information and communication technologies (ICTs) are novelty tools that can be used to facilitate broader involvement of citizens in the discussions about science. The same tools can be used to reinforce the traditional top-down model of science communication. Empirical investigations of particular technologies can help to understand how these tools are used in the dissemination of information and knowledge as well as stimulate a dialog about better models and practices of science communication. This study focuses on one of the ICTs that have already been adopted in science communication, on science blogging. The findings from the analysis of eleven blogs are presented in an attempt to understand current practices of science blogging and to provide insight into the role of blogging in the promotion of more interactive forms of science communication.

Volume 9 • Issue 01 • 2010 • Special Issue