Which genre of science writing contributes most to public understanding, and how does that understanding happen? Working within a science in society approach, this paper examines public engagement with science as it occurs in the comments and discussion boards of r/science. Researchers use content analysis to identify relevant concept categories and code comments for interaction with science content. The resulting data are analyzed by genre (scientific news journalism, press release, and research article) and open access status, revealing differences in public engagement with implications for science communicators and scholars seeking to understand how the public interacts with science news.

Since early 2020, communicating risks associated with COVID-19 and providing safety advice have been top priorities for health agencies and governments. With an increase in employees working remotely following the global spread of coronavirus coupled with increasingly sophisticated marketing strategies, global brands unsurprisingly engaged consumers and publics by acknowledging the crisis that engulfed the world. An increase in online marketing was observed in an already existing trend online where hybrids of consumer, brand and product-as-object interacted as equals, using contemporary informal codes of social media discourse and often using irony and humour. However, this paper critically assesses how such important communication responsibilities about coronavirus were taken up by private companies. Online and social media outputs were analysed through a lens of anthropomorphising and posthuman brands. A typology of brand strategies was developed based on engagement and how COVID-19 science, care and prevention were communicated. The paper concludes with a reflection on where this may lead health and environmental communication and what it means for science communicators.

In an increasingly rich and abundant context of publications on science and theatre, Simon Parry's “Science in performance: theatre and the politics of engagement” stands out for its multidisciplinary perspective on the topic, focusing on central issues in the field of science communication. Based on a detailed and dense analysis of a selection of theatre performances about science, Parry supports theatre as a space for negotiation and co-creation of knowledge.

There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.

This small-scale study aims to understand what different environmental organisations are doing to engage people with brownfield sites in the U.K. Interviews with staff members from different environmental organisations found a wide range of initiatives to be in practice, including collaboration with other organisations and local schools and involving volunteer groups with maintenance of the sites. Working with volunteers and partner organisations and the management of sites were often identified as essential contributors to the success of projects. Interesting themes which arose, including the lack of demographic data and issues engaging with developers, could act as springboards for further studies.

This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.

A new regime of science production is emerging from the involvement of non-scientists. The present study aims to improve understanding of this phenomenon with an analysis of 16 interviews with Spanish coordinators of participatory science practices. The results indicate a majority of strategic and captive publics and point to communication as a key tool for the development of successful practices. Five key elements of the degree of integration required to develop a citizen participation in science practice were analysed: derived outputs, level of participant contribution, participation assessment, practice replicability, and participant and facilitator training. Proposals for strategies to remove barriers to citizen participation are the study's principal contribution.

Public engagement with science activities need to be extended beyond traditional learning venues (e.g., museums, schools) to increase public access. Scientists are motivated to carry out this work; however, it is difficult to scale up training to support the implementation of engagement activities in non-traditional venues. Such training would need to be applicable to different engagement contexts, while avoiding a “one size fits all” approach. We describe the guiding principles, challenges, and design choices of a training program in the United States to support scientists in designing and implementing audience-specific engagement activities in a range of non-traditional venues.

BioBlitzes, typically one-day citizen science (CS) events, provide opportunities for the public to participate in data collection for research and conservation, potentially promoting deeper engagement with science. We observed 81 youth at 15 BioBlitzes in the U.S. and U.K., identifying five steps participants use to create a biological record (Exploring, Observing, Identifying, Documenting and Recording). We found 67 youth engaged in at least one of the steps, but seldom in all, with rare participation in Recording which is crucial for contributing data to CS. These findings suggest BioBlitzes should reduce barriers to Recording for youth to increase engagement with science.

As several recent National Academies of Sciences reports have highlighted, greater science communication research is needed on 1) communicating chemistry, and 2) building research-practice partnerships to advance communication across science issues. Here we report our insights in both areas, gathered from a multi-year collaboration to advance our understanding of how to communicate about chemistry with the public. Researchers and practitioners from science museums across the U.S. partnered with academic social scientists in science communication to develop and conduct multi-strand data collections on chemistry communication and informal education. Our focus was on increasing interest in, the perceived relevance of, and self-efficacy concerning chemistry through hands-on activities and connecting chemistry to broader themes concerning everyday life and societal impacts. We outline challenges and benefits of the project that future collaborations can gain from and illustrate how our strands of work complemented each other to create a more complete picture of public perceptions of chemistry.