by
Richard Milne,
Catherine Galloway,
Mariam Rashid,
Daniela Boraschi,
Claudette Burch
and
Anna Middleton
In this Practice Insight, we consider challenges associated with dialogue-based public engagement with discovery science, related to a focus on application, the need for short-term policy impact, and the lack of conceptual attention to dialogue. We consider potential responses to these through our initial evaluation of The Hopes and Fears Lab engagement project. We suggest the potential value of foregrounding emotional connections with science for both researchers and members of the public, and the need for as much attention to be paid to the preparatory work and settings for dialogue as to the dialogue itself.
Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science (Discovery Science)
by
Sarah R. Davies,
Rebecca Wells,
Fabiana Zollo
and
Joseph Roche
Social media engagement is typically associated with actions such as sharing, liking, or commenting, and is often measured as such in quantitative analyses. This essay explores what is being captured through these methods by `unpacking' such engagement, arguing for a practice-oriented approach that takes into account the mundane ways in which non-scientists may encounter and use scientific content. We describe practice theory in the context of media production and use, before illustrating the approach with material from comments on Facebook posts produced by science-related sources. In showing the uses of science content in maintaining social bonds or performing particular identities (for instance), we argue that science communication research needs to study the wider contexts of how and why users encounter science online, and that the notion of social media practices can help us to do so.
Volume 23 • Issue 06 • 2024
by
Inbal Klein-Avraham,
Esther Greussing,
Monika Taddicken,
Shakked Dabran-Zivan,
Evelyn Jonas
and
Ayelet Baram-Tsabari
A guiding theory for a continuous and cohesive discussion regarding generative artificial intelligence (GenAI) in science communication is still unavailable. Here, we propose a framework for characterizing, evaluating, and comparing AI-based information technologies in the context of critical engagement with scientific information in online environments. Hierarchically constructed, the framework observes technological properties, user experience, content presentation, and the context in which the technology is being used. Understandable and applicable for non-experts in AI systems, the framework affords a holistic yet practical assessment of various AI-based information technologies, providing both a reflection aid and a conceptual baseline for scholarly references.
Volume 23 • Issue 06 • 2024
by
Ana Barbosa Mendes,
Charlotte Bruns,
Dana Mahr
and
Simone Driessen
In this practice insight, we explore the intersection between creativity and sustainability in methodological development within participatory research with all its inherent complexities and tensions. We reflect on the challenges of identifying methodological innovation in participatory methods, emphasizing the gradual and cumulative nature of this process. We highlight the crucial role of reflexivity in methodological development and examine the socio-political, epistemic and institutional contexts that influence participatory research trajectories. By analysing the tension between methodological innovation and conservatism, this practice insight sheds light on the complex dynamics within participatory projects and calls for a nuanced understanding of methodological development.
Volume 23 • Issue 06 • 2024
by
Nicola Peters
The Covid-19 pandemic illustrated important developments in science communication, with direct online interactions between scientists and the public. This study performs a content analysis of tweets (“N” = 6,000) directed at German virologists (“N” = 6) during the pandemic’s first year. It identifies substantial levels of incivility and trustworthiness concerns, which often co-occurred. These findings enhance our understanding of online communication dynamics in crises by showing how incivility and trustworthiness concerns are not only prevalent but also evolve in response to specific events and phases. This analysis provides insight into the complexities of public sentiment toward scientists during the pandemic.
Volume 23 • Issue 06 • 2024
by
Joaquín M. Azagra-Caro
and
Vincenzo Pavone
Exploring the multifaceted relationship between scientific impact and science communication through art, our study surveys 2,500 Spanish artistic researchers. Guided by deviance theories and double standards theories we reveal a nuanced pattern: the effect of scientific impact initially impedes science communication through art, turning positive after a given impact threshold. Striking a harmonious science-art balance emerges as a mitigating factor, fostering broader links between science communication through art and scientific impact. Our findings advocate for targeted incentives to encourage science communication through art without compromising scientific impact, contributing to a deeper understanding of their complex interplay.
Volume 23 • Issue 06 • 2024
by
Cibele Maria Garcia de Aguiar Pereira,
Sergio Luiz Monteiro Salles Filho,
Sérgio Parreiras Pereira
and
Fernando Antonio Basile Colugnati
This study addresses the perception of theoretical models and the application of evaluation indicators in the context of Public Communication of Science and Technology (PCST) within the digital environment of Brazilian federal universities. The model under validation was built based on the ideal types, presenting 26 indicators for monitoring and assessment. The results of a survey applied to communication managers in these institutions indicate the higher relevance of Type 1 indicators (Inform), with some institutions adopting Type 2 (Engage) indicators and, less frequently, Type 3 (Participate) indicators. Insufficient training in social media leads to platform-dependent evaluation. Despite being considered relevant, consistent monitoring remains irregular and is secondary in PCST programs.
Volume 23 • Issue 06 • 2024
by
Shaun O'Boyle,
Elizabeth Mathews,
Caro Brosens,
Rehana Omardeen,
Davy Van Landuyt,
Alvean Jones
and
Lianne Quigley
Sign Language Machine Translation (SLMT) is an emerging technology that will primarily impact deaf and hard of hearing communities. Historically, these technologies have been developed by hearing scientists, without input from deaf researchers or community representatives. SignON was a three-year project exploring the application of SLMT, and using a co-creation approach which was led by the European Union of the Deaf. Here we describe an art-science method to engage deaf, hard of hearing, and hearing audiences with SLMT through theatre and performance. We also reflect on the insights, perspectives, and feedback shared by audience members.
Volume 23 • Issue 05 • 2024
by
Yang Li
and
Lijun Zhu
Based on self-determination theory and the theory of planned behavior, this study explored the predictors and behavioral mechanisms associated with Chinese scientists' public engagement with science. The results indicated that scientists' participation was associated with their levels of perceived autonomy, their attitudes toward participation and the media, subjective norms, perceived policies, their own efficacy, specific facilitating conditions, habits related to communication, and their willingness to engage. Under different levels of autonomy, these indicators had different association with scientists' willingness to engage and their reported participation in science communication activities. As levels of controlled motivation (or external requirement to communicate) increased, more negative effects related to willingness to participate or self-reported participation were identified, and amotivation (a lack of motivation) had a direct negative association with participation. The theoretical and practical implications of these findings are discussed.
Volume 23 • Issue 05 • 2024
by
Wilmo Ernesto Francisco Junior
This practice insight describes a case study in which structured observation and questionnaires (for visitors and presenters) were combined to investigate a public science event during Brazilian National Science and Technology Week (NSTW) in 2019. A very large proportion of participants (68.6% of visitors and 25 of the 31 presenters) had been unaware of the NSTW. Among those visitors who showed initial engagement, more than half progressed towards more effective engagement behaviors. The relaxed atmosphere favored the public's participation. Activities in generic locations in less favored areas are relevant to reach out to a diverse audience. Further research is recommended for critical assessment of similar events.
Volume 23 • Issue 05 • 2024