Active ingredients of science communication impact: a quantitative study at a science festival
This quantitative survey study aimed to identify “active ingredients” of a science festival in The Netherlands. Active ingredients are the elements of science communication activities that drive the impact on visitors' knowledge, attitudes, or behavior. Factor analyses of data from on-site surveys conducted in two different festival years (Total N=456) revealed three active ingredients: personal relevance, accessibility, and interactivity. Furthermore, the analyses revealed two impacts: increased knowledge/insight and increased familiarity with science. The strongest predictor of impact was personal relevance, which denotes the feeling that the festival activities touched on visitors' emotions and personal life.
Volume 22 • Issue 02 • 2023