Filter by keyword: Public engagement with science and technology

Feb 11, 2026 Article

Back for the future: public engagement with climate science through a multimodal STEM escape room

by Amanda Jane Mathieson , Edward Duca , Joseph Roche

Research has explored escape rooms for their education potential but there is a notable lack of literature in the public engagement context. This paper illustrates findings from three editions of Back for the Future, a climate-themed STEM escape room delivered both online and in person, with and without COVID-19 restrictions. We demonstrate that escape rooms can engage those who normally do not seek out science in an enjoyable experience that may foster future engagement. Players become immersed in the game environment, losing track of time and can succeed in the activity regardless of their science background. We also propose that self-determination theory, science capital and flow are beneficial concepts for designing games that enhance engagement for a variety of audience groups. Finally, we hope to provide useful and generalisable recommendations for delivering impactful STEM escape rooms in unexpected places (and perhaps with unexpected limitations).

Volume 25Issue 22026Science communication in Unexpected Places (Unexpected places)

Feb 11, 2026 Article

Engaging science: audience perceptions of informal science communication on Arabic YouTube channels

by Omar Daoudi , Muhammad Awais

This study investigates the emotional and cognitive responses of Arabic-speaking audiences to informal science communication on YouTube. Focusing on three prominent Arabic YouTube channels that provide science content, @Da7ee7, @NidhalG, and @Espitalia, the study analyzes their communication styles to explore how stylistic differences shape audience engagement and perception. The study classifies the channels into three distinct communicative styles; humorous, academic, and conversational to examine variation in audience responses. Employing computational content analysis, the study applies LDA topic modeling and sentiment analysis to examine emotional and cognitive engagement in user comments. Results show that humorous content is associated with stronger positive emotions and cognitive activation, whereas academic and conversational styles evoke more mixed reactions. Topics like space science and artificial intelligence elicit complex emotions such as confusion and admiration. Addressing a key gap in Arabic-language science communication, the study reveals how style and topic shape public engagement in culturally specific digital spaces.

Erratum to: “Engaging science: Audience perceptions of informal science communication on arabic YouTube channels”

by Omar Daoudi and Muhammad Awais

Volume 25Issue 22026Science communication in Unexpected Places (Unexpected places)

Feb 11, 2026 Article

Improvised theatre for public engagement with the climate crisis in rural Irish communities

by Claire A. Murray Dr , Gesche Kindermann Dr , Paola Serrano Bravo , Katy Schutte , Fergus McAuliffe , Amanda Jane Mathieson , Ruth Graham , Jessamyn A. Fairfield

Engaging the public with the climate crisis has proven challenging due to both the technical complexity of the issue and the strong emotions evoked. “Doom and gloom” approaches run the risk of provoking backlash, despair or overwhelm, none of which support constructive action. Here we used unscripted theatre to make room for both scientific content and affective responses, towards enhancing agency in rural communities at the greatest risk of negative impacts from climate change, who are often excluded from scientific, engagement, and policy discussions. We developed a travelling improvised theatre show called ‘We Built This City on Rock and Coal’ that toured diverse Irish coastal and island communities. Mixed methods evaluation showed that self-efficacy of improvisers, scientists, and audience members on the topic of climate change increased after taking part, demonstrating the viability of improvised theatre as a science communication strategy and methodology for co-created engagement with societal challenges.

Volume 25Issue 22026Science communication in Unexpected Places (Unexpected places)

Feb 11, 2026 Article

Cultural and communicative pathways in grassroots science and innovation: field research learnings from under-resourced rural India

by Uttaran Dutta

This article examines grassroots innovation in under-resourced regions of rural India, where science communication emerges through culturally resonant and locally grounded practices in informal settings. Drawing on fieldwork with youth and students in underserved communities, the study foregrounds human ingenuity and participatory engagement that organically co-create context-specific solutions. Challenging linear, expert-driven paradigms, it advances a community-centered framework and highlights the potential of informal contexts — marked by linguistic diversity, trust deficits, and infrastructural limitations — to foster alternative modes of science communication. Informed by Indigenous methodologies and decolonial insights, the research critiques top-down models of knowledge transfer and advocates for inclusive, dialogic, and place-based approaches. Integrating insights from communication, cultural, and design studies, the article positions science communication as an equitable and co-creative process. By centering marginalized voices and alternative epistemologies, it reimagines science engagement as a transformative and empowering practice that connects scientific inquiry to lived experience in unexpected yet vital ways.

Volume 25Issue 22026Science communication in Unexpected Places (Unexpected places)

Feb 11, 2026 Practice Insight

Climate science on the farm: connecting community to research through movement and creative action

by Geoffrey Hunt , Christina Catanese , Jamē McCray , Cassie Meador

Effectively addressing the climate crisis at scale in a timely manner will require novel engagement strategies that move beyond laboratory findings and policy dictates. In this practice insight, we present the Moving Farm Tour, a movement-based, farm- and community-centered exploration of the intersection of art and culture with agriculture and climate change. Through this model, we highlight the use of dance and creative engagement as tangible mechanisms for learning about, sharing, understanding and creating new perspectives. Additionally, we demonstrate the value of not only bringing science (and scientists) out of the lab, but of establishing a visceral, physical connection with place and community. Our collaborative efforts have resulted in a scalable, replicable model that demonstrates how live, interactive experiences are useful for cross-sector learning, broadening perspectives, fostering community building, and inspiring novel approaches to collaboration that can lead to better outcomes for researchers, industries, communities, and the planet.

Volume 25Issue 22026Science communication in Unexpected Places (Unexpected places)

Dec 16, 2025 Practice Insight

Strengthening practice-research connections to improve evaluation: perspectives of science communication practitioners

by Ana Godinho , Sophia Charlotte Volk , Mike S. Schäfer

Researchers and practitioners have emphasised the importance of evaluating science communication, but agree that, on the one hand, much research on evaluation does not find its way into practice, and on the other, researchers do not fully benefit from the wealth of data that practitioners produce. Using semi-structured interviews with heads of communications at different research organisations in four countries we show that practitioners agree on the importance of evaluation, but that obstacles to evaluation cut across organisational characteristics and countries. Our interviews suggest that communications leaders have a strong interest in working with researchers, and we discuss their proposals for practice-research interfaces that could improve evaluation practice.

Volume 24Issue 072025

Dec 09, 2025 Article

When the public disagrees: differential effects of negative user comments and form of evidence on scientists’ trustworthiness

by Bianca Nowak , Nicole Krämer

Scientists and experts using social media platforms to engage with the public risk negative public feedback, potentially harming their efforts. This paper addresses how negative user comments affect experts’ trustworthiness and the messages’ credibility depending on whether they frame their message as scientific versus anecdotal using an online study with a 2 (evidence type: scientific vs. anecdotal) x 3 (comments: neutral, negative-factual, negative-emotional) between-subjects design. The results suggest that relying on scientific evidence when engaging in emotionally charged discourses is beneficial. Negative-emotional comments have a significant negative impact on trustworthiness, which is especially pronounced when using anecdotal evidence.

Volume 24Issue 072025

Nov 26, 2025 Article

Exploring the role of partnerships in enabling public engagement by Long-Term Ecological Research programs

by John C. Besley , Alexandra Benitez , Kari O'Connell , Martha R. Downs , Cristina Lissette Mancilla

This study explores how organizations that conduct scientific research support communication activities, including activities aimed at fostering public engagement. It uses qualitative, thematic analyses of semi-structured interviews to propose an initial partnership categorization based on the degree to which communication support is embedded within or external to the organization, as well as the degree to which engagement resources are pooled across funding sources. It then discusses how different categorizations might be associated with several different metrics of public engagement quality. Findings suggest that partnerships with external groups that have shared goals can enhance engagement efforts in situations where the organization lacks the resources to build internal engagement teams and programs. These findings challenge past work focused on the value of internal communication infrastructure. However, the potential benefits and limitations of different approaches to within-organization versus external-to-organization communication support need further research.

Volume 24Issue 072025

Nov 10, 2025 Editorial

Editorial for the special issue on emotions in science communication

by Luisa Massarani , Neta Shaby , Daniel Silva Luna

While substantial research has focused on emotions within classroom activities such as class attendance, studying, and test-taking, less attention has been paid to emotional experience in informal science settings such as media, museums, and public science events. Despite their significant role, emotions are under-theorised and under-researched in science communication. However, there is a growing interest among researchers and practitioners in understanding their role in the public communication of science and leveraging these insights for more effective science communication. This context lead us to propose and organise this Special Issue on Emotions in Science Communication, comprising six manuscripts as detailed in this editorial.

Volume 24Issue 062025Emotions and Science Communication (Emotions and Science Communication)

Nov 10, 2025 Article

Wonder and Disappointment observing the sky: How emotions shape astronomy communication interactions

by Joana B. V. Marques , Andrew P. Carlin

Emotions are key features of observations of the sky, yet studies exploring the characteristics of emotions in these activities remain scarce. In this article we analyse the emotions present in a video corpus of 13 hours of sky observations. These observations were recorded and analysed using a naturalistic approach that provides evidence about their structure and the role of emotions as they happen, in context. Although common throughout our data, emotions are complex and varied. We characterize their form, placement, evocation and role in the interaction. Moreover, findings highlight the collaborative nature and centrality of the sharing of emotions in the interaction and the presence of expressions of intimacy, authenticity, contemplation, reflection, and curiosity in these emotional moments. The identification of diverse emotional interactions and the discussion of their importance to astronomy communication contributes to the literature on emotions, the training of guides, and the evaluation of these activities.

Volume 24Issue 062025Emotions and Science Communication (Emotions and Science Communication)

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